Models predict race and ethnicity from names, improving accuracy over census data.
problem Inferring race and ethnicity from names, especially when first names are available.
method Modeling the relationship between characters in a name and race/ethnicity using Long Short-Term Memory.
result Long Short-Term Memory model achieves out-of-sample accuracy of 0.85.
HapNet predicts marketing campaign effects using a hierarchical structure.
problem Complex and challenging effect prediction for marketing campaigns.
method Hierarchical Capsule Prediction Network (HapNet).
result HapNet outperforms state-of-the-art methods in both synthetic and real data.
Optimizes RTB campaigns by selecting user profiles and website configurations.
problem Maximizing impressions and profitability in RTB campaigns.
method Optimizes user profiles and website configurations, combines with other strategies.
result As the required number of visits increases, average profitability decreases.
This paper enhances uplift modeling for multi-treatment marketing campaigns.
problem Optimizing marketing strategies by selecting individuals likely to respond to different treatments.
method Leveraging score ranking and calibration techniques.
result Improves overall performance of marketing campaigns.
A Q-learning approach optimizes RTB ad campaigns for mobile app installs.
problem Optimizing RTB ad campaigns for mobile app installs with delayed rewards.
method State space based policy trained via Q-learning algorithm to handle delayed install notifications.
result Significant increase in profit and number of efficient campaigns.
The paper tackles the issue of preferential attachment in targeted display advertising by developing domain-adaptation approaches.
problem Skewed distribution of data leads to preferential attachment towards high-budget partners.
method Develops domain-adaptation approaches to predict interested users for low-budget partners.
result Proposed approaches outperform other domain-adaptation methods across different points of campaigns.
New method detects adversarial attacks in industrial systems.
problem Adversarial attacks compromise machine learning models in industrial control systems.
method Introduces domain adaptation layer and Monte Carlo simulation for proactive defense.
result Approximates Bayes optimal mitigation for improved detection model health.
Study uses causal machine learning to assess coupon campaign impact on retailer sales.
problem Assessing the causal effect of a coupon campaign on retailer sales.
method Causal machine learning algorithms, subgroup analysis, optimal policy learning.
result Only two coupon categories (drugstore and other food) have a significant positive impact on sales.
Study optimizes classifiers for credit card mail campaigns and default prediction.
problem Optimizing classifiers for credit card mail campaigns and default prediction.
method Three distinct models: response, risk, and response-risk. Optimized various performance metrics.
result Random Forest classifier achieves highest accuracy (83.2%) in multi-class response-risk model.
This paper optimizes ad bids and daily budgets for multiple campaigns in pay-per-click advertising.
problem Optimizing ad bids and daily budgets for multiple campaigns in pay-per-click advertising.
method Formulated as a combinatorial semi-bandit problem, solved using Gaussian Processes and four algorithms.
result Regret upper bounded as O(sqrt{T}), where T is the time horizon.
The paper introduces revenue uplift modeling to maximize marketing profits.
problem Maximizing incremental sales versus maximizing incremental revenue in marketing campaigns.
method Response transformation and two-stage models to decompose campaign profit.
result Revenue uplift modeling can improve campaign profit substantially.
Study analyzes factors influencing healthcare providers' engagement with SMS campaigns.
problem Understanding what drives healthcare providers to engage with SMS campaigns.
method Used logistic regression, random forest, and neural network models to analyze data.
result Identified key factors influencing engagement with SMS campaigns.
The paper tackles budget allocation for multiple campaigns using a novel combinatorial bandit approach.
problem Maximizing cumulative returns with limited budgets across various ad lines.
method Formulated as a multi-task combinatorial bandit problem, integrates Bayesian hierarchical models, and uses Thompson sampling.
result Demonstrates robustness and adaptability in maximizing overall cumulative returns.
A Qini-based uplift model improves retention marketing campaign performance.
problem Isolating the marketing effect of a campaign and identifying responsive customers.
method Qini-based uplift regression model using logistic regression.
result Qini-optimized uplift models improve performance and provide interpretable models.
PolicySynth improves synthetic data alignment with real data for better campaign decisions.
problem Synthetic data used in decision support systems often leads to incorrect decisions.
method PolicySynth framework that conditions synthetic data on churn scorer to align with real data decisions.
result PolicySynth achieves high strategy simulation fidelity (0.923-0.960) on churn and acquisition datasets.
Activists align with large fund preferences for success.
problem Aligning with large fund preferences increases activist success.
method Analyzed previous proxy voting behavior to estimate preferences and correlated them with activist success.
result Campaigns with higher alignment receive more votes and are more successful.
Paper addresses CPA line forecasting in online advertising mid-flight.
problem Forecasting ad campaign performance mid-flight considering bidding mechanisms.
method Generates relationships between metrics and optimization signals, estimates sensitivity, and characterizes advertiser spends vs. eCPA.
result Demonstrates promising accuracy in forecasting against actual deliveries.
Optimizes user marketing campaigns to balance cost and effectiveness.
problem Lack of methods to optimize marketing campaigns considering cost and effectiveness.
method Proposes a treatment effect optimization algorithm using deep learning to balance cost and effectiveness.
result Demonstrates superior performance in cost-efficiency and real-world business value.
The paper tackles decision making problems with funnel structure in email marketing campaigns.
problem Decision making challenges in systems with funnel structure, where fewer observations are received from deeper layers.
method Formulated as a contextual bandit with funnel structure and developed a multi-task learning algorithm.
result Our algorithms offer significant improvement over previous methods in email marketing campaigns.
This paper addresses the problem of inferring a regular expression from a given set of strings that resembles, as closely as possible, the regular expression that a human expert would have written to identify the language. This is motivated by our goal of automating the task of postmasters of an email service who use r…
Framework detects influential actors in disinformation networks.
problem Identifying and countering hostile influence operations on social media.
method Combines NLP, ML, graph analytics, and causal inference.
result 96% precision, 79% recall, 96% PR-curve area for IO detection.
Mobile payment incentives optimized using merchant transaction networks.
problem Optimizing marketing campaigns with limited budgets.
method Graph representation learning on transaction networks.
result Effective modeling of merchant sensitivity to incentives.
Study uses time series analysis to predict player churn and conversion in games.
problem Predicting player churn and conversion in free-to-play games.
method State Space time series approach with Autoregressive Integrated Moving Average and Unobserved Components models.
result Unobserved Components approach fails to detect marketing campaigns and predicts abandonment poorly.
Study optimal bidding strategies for digital ads targeting purchases and health campaigns.
problem Optimizing advertising strategies in digital channels.
method Continuous-time models encoding user behavior and auction mechanisms, semi-explicit formulas for optimal bidding.
result Semi-explicit formulas for optimal value and bidding policy for different types of advertising.
New method optimizes incentive allocation with budget constraints.
problem Optimizing financial incentives in marketing campaigns with limited feedback.
method Two-step approach: domain adaptation for reward estimation followed by policy optimization.
result Significant improvement in synthetic and real datasets.
A PID-based feedback-control system improves multiple KPIs in RTB display advertising.
problem Challenges in simultaneously improving multiple KPIs in RTB campaigns.
method Sequential Control using PID-based feedback and importance metrics.
result Effective in simultaneously controlling multiple KPIs in both simulations and live traffic.
Study uses mobile phone data to map Chagas disease risk zones.
problem Identifying geographical spread of Chagas disease.
method Analyzing geolocalized call records and public health information.
result Generated risk maps for public health campaigns.
It takes skill to build a meaningful predictive model even with the abundance of implementations of modern machine learning algorithms and readily available computing resources. Building a model becomes challenging if hundreds of terabytes of data need to be processed to produce the training data set. In a digital adve…
UCB algorithms estimate uplifts in multi-variable reward systems.
problem Marketing campaigns and recommender systems with multiple outcome variables.
method UCB-style algorithms for estimating uplifts over a baseline.
result Sublinear regret bounds for multiple problem variants.
Extends uplift modeling for multiple cost treatments.
problem Optimizing interventions with multiple treatment groups and varying costs.
method Extended standard uplift models to support multiple treatment groups with different costs.
result Improved performance of models in synthetic and real data.
This study integrates cost-sensitive and causal classification methods.
problem Improving classification model performance in business decision-making.
method A unifying evaluation framework for cost-sensitive and causal classification.
result Conventional classification is a specific case of causal classification.
Enhanced SMT systems for diverse language pairs using comparable corpora.
problem Improving SMT quality on diverse language pairs.
method Translation model training, adaptation of training settings, comparable corpora, domain adaptation, symmetrized word alignment, unsupervised transliteration, KenLM language modeling.
result Our approach improved SMT quality on diverse language pairs.
The paper resolves behavioral finance objections to rational finance theory.
problem Predictability of asset returns, Equity Premium, Volatility Puzzle.
method Statistical models within rational finance theory.
result Offers resolutions to behavioral finance anomalies.
Proposes a greedy algorithm for telecom offers to retain subscribers.
problem Maximizing revenue while preventing churn in telecom subscribers.
method Combinatorial algorithm for offer optimization under heterogeneous incentives.
result Efficient and accurate solution for large subscriber bases.
This study compares logistic regression and XGBoost for predicting credit risk.
problem Predicting credit risk in financial services.
method Advanced machine learning techniques (logistic regression and XGBoost) with data preprocessing.
result XGBoost outperforms logistic regression in predicting credit risk.
New algorithm maximizes adoption of multiple products in social networks with limited resources.
problem Maximizing adoption of multiple products in social networks with user attention, budget, and time constraints.
method Formulated as submodular maximization task in continuous-time diffusion model under matroid and multiple knapsack constraints. Proposed randomized algorithm estimating user influence and adaptive threshold greedy algorithm achieving good approximation factor.
result Achieves state-of-the-art effectiveness and scalability in maximizing adoption of multiple products.
SMC analysis reveals key transient effects in macroeconomic ABM.
problem Analysis of complex ABMs is challenging and often relies on ad hoc methods.
method Statistical model checking (SMC) implemented through MultiVeStA.
result Clear contrast across parameter families in macro-financial and structural sweeps.
A simple Ising spin model which can describe the mechanism of advertising in a duopoly market is proposed. In contrast to other agent-based models, the influence does not flow inward from the surrounding neighbors to the center site, but spreads outward from the center to the neighbors. The model thus describes the spr…
BiCB combines traffic prediction and bidding optimization for live advertising.
problem Real-time bidding in live advertising with unknown future traffic.
method Binary Constrained Bidding (BiCB) that merges mathematical analysis and statistical traffic estimation.
result BiCB achieves good approximation to optimal bidding results with low complexity.
ZAPs rewards users based on activity, making them less susceptible to bots and sybil attacks.
problem Incentive programs in DeFi are vulnerable to bots and sybil operations.
method ZAPs combines percentile normalization, two-layer weighting, and anomaly detection.
result ZAPs reduces adversarial reward capture by 30-90 percent.
Trade finance history traced from medieval origins to modern markets.
problem Evolution and standardization of trade finance products.
method Historical analysis of market structures and regulatory changes.
result Global trade finance market evolved from local to centralized, then decentralized.
Paper proposes TC3 algorithm to predict crowdfunding funding progress.
problem Predicting the funding progress in crowdfunding dynamics.
method Trajectory-based Continuous Control for Crowdfunding (TC3) algorithm using actor-critic frameworks.
result TC3-Options model effectively predicts U-shaped funding patterns.
Decentralized finance uses blockchain for $70B in assets, differing from traditional finance.
problem Ensuring compliance and security in decentralized finance.
method Systematic analysis of legal, economic, security, and privacy aspects.
result Decentralized finance offers unique economic effects and security features.
Alternative finance models from physics for non-equilibrium systems.
problem Inequities of classical finance models in physics-based perspective.
method Physics-based insights for non-equilibrium finance models.
result Alternative models for non-equilibrium finance systems.
This review covers AI in finance, challenges, techniques, and opportunities.
problem Challenges and opportunities in AI applications in finance.
method Comprehensive categorization and overview of AI research in finance over decades.
result A dense roadmap of AI challenges, techniques, and opportunities in finance.
Predicts gender and age from mobile phone data for marketing.
problem Enhance marketing offers by predicting customer demographics.
method Machine learning algorithms applied to CDRs, CRM, and billing info.
result 85.6% accuracy in gender prediction, 65.5% in age prediction.
Experts predict significant adoption of decentralized finance by 2034, with traditional finance adapting.
problem Adoption and integration of decentralized finance (DeFi) in financial services.
method Survey analysis using New Institutional Economics and Dynamic Capabilities Theory.
result Experts expect adoption of DeFi to rise from negligible to 43% by 2034, with traditional finance likely to embrace it.
Bridges uplift modeling and sequential decision-making with online budget allocation.
problem Treatment allocation under budget constraints in digital advertising.
method Budget-Constrained Causal Bandits (BCCB) integrates learning, exploration, and budget pacing.
result Data-efficiency crossover: BCCB operates effectively from the first user, 3-5x lower performance variance.