A Qini-based uplift model improves retention marketing campaign performance.
arXiv research
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The paper addresses Qini curve estimation under clustered network interference.
Our paper improves uplift model evaluation on randomized controlled trials (RCT) data.
RATE metrics evaluate treatment prioritization rules, subsuming existing methods.
The increasing availability of individual-level data has led to numerous applications of individualized (or personalized) treatment rules (ITRs). Policy makers often wish to empirically evaluate ITRs and compare their relative performance before implementing them in a target population. We propose a new evaluation metr…
A hybrid algorithm fuses significance-based splitting with honest sample-splitting for estimating heterogeneous treatment effects.