Co-branding improves stock performance for firms.
problem Little research on co-branding's impact on firm stock value.
method Developed a conceptual framework and tested hypotheses.
result Co-branding events lead to positive abnormal returns.
On-device research index
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48 results for “brand value”
Little is known about how different types of advertising affect brand attitudes. We investigate the relationships between three brand attitude variables (perceived quality, perceived value and recent satisfaction) and three types of advertising (national traditional, local traditional and digital). The data represent t…
Condensation in an Economic Model with Brand Competitionphysics.soc-ph
We present a linear agent based model on brand competition. Each agent belongs to one of the two brands and interacts with its nearest neighbors. In the process the agent can decide to change to the other brand if the move is beneficial. The numerical simulations show that the systems always condenses into a state when…
Study reveals holiday effect on China's time-honored brands, especially alcoholic beverages.
problem Understanding holiday impact on China's time-honored brands.
method Event study using listed companies of China's time-honored brands from 2012-2021.
result Time-honored brand stocks show significant post-holiday effect during Chinese New Year, alcoholic beverages more sensitive.
Study combines dynamic mode and wavelet decomposition for marketing time series analysis.
problem Insufficient quantitative studies in marketing literature.
method Dynamic mode decomposition and wavelet decomposition for marketing time series.
result Effect of time scale on brand sales persistence and forecasting.
The social media revolution has changed the way that brands interact with consumers. Instead of spending their advertising budget on interstate billboards, more and more companies are choosing to partner with so-called Internet "influencers" --- individuals who have gained a loyal following on online platforms for the …
Study of Killing spinor-valued forms and their integrability conditions.
problem Understanding Killing spinor-valued forms and their properties.
method Detailed treatment of prolongation and integrability conditions, relating to curvature of the manifold.
result New solutions found that are not from tensor products of Killing spinors and Killing-Yano forms.
The fashion industry is establishing its presence on a number of visual-centric social media like Instagram. This creates an interesting clash as fashion brands that have traditionally practiced highly creative and editorialized image marketing now have to engage with people on the platform that epitomizes impromptu, r…
The Affine BV-capacitymath.DG
This paper is devoted to a geometric-measure-theoretic study of the brand new affine BV-capacity which is essentially different from the classic BV-capacity in dimension greater than one.
The paper explores how to measure and optimize ad reach while maintaining user privacy.
problem Measuring ad reach while preserving user privacy in online advertising.
method Introduces -anonymity and probabilistic discounting for frequency capping.
result Privacy introduces a significant performance drop but with manageable costs.
A new method for efficiently updating large-scale matrices in real-time.
problem Updating large-scale matrices with evolving data in real-time.
method Incremental SVD approach that handles row/column appends, rank-1 updates, and refresh strategies.
result Incremental SVD achieves accuracy close to full SVD with a fraction of the computational cost.
We present a Bayesian framework for estimating the customer lifetime value (CLV) and the customer equity (CE) based on the purchasing behavior deducible from the market surveys on customer purchasing behavior. The proposed framework systematically addresses the challenges faced when the future value of customers is est…
A key aspect of word of mouth marketing are emotions. Emotions in texts help propagating messages in conventional advertising. In word of mouth scenarios, emotions help to engage consumers and incite to propagate the message further. While the function of emotions in offline marketing in general and word of mouth marke…
Inappropriate and profane content on social media is exponentially increasing and big corporations are becoming more aware of the type of content on which they are advertising and how it may affect their brand reputation. But with a huge surge in content being posted online it becomes seemingly difficult to filter out …
The ability to accurately predict the fit of fashion items and recommend the correct size is key to reducing merchandise returns in e-commerce. A critical prerequisite of fit prediction is size normalization, the mapping of product sizes across brands to a common space in which sizes can be compared. At present, size n…
This paper presents a financial analysis over Twitter sentiment analytics extracted from listed retail brands. We investigate whether there is statistically-significant information between the Twitter sentiment and volume, and stock returns and volatility. Traditional newswires are also considered as a proxy for the ma…
These notes grew out of a lecture series given at RIMS in the summer of 2001. The lecture series was aimed at a broad audience that included many graduate students. Its purpose lay in familiarizing the audience with the basics of 3-manifold theory and introducing some topics of current research. The first portion of th…
Startups is a popular phenomenon that has a significant impact on global economy growth, innovation and society development. However, there is still insufficient understanding about startups, particularly, how to start a new business in the relation to consequent performance. Toward this knowledge, we have performed an…
The paper reveals the hidden costs of digitizing commodity money and proposes a new stable-coin system.
problem Depreciation of banknotes due to high logistics costs after digitization.
method Analyzing the functions of money from a logistics perspective and comparing commodity money to digital currency.
result There is no honest money that is both a store of value and has negligible logistics costs.
In online display advertising, selecting the most effective ad creative (ad image) for each impression is a crucial task for DSPs (Demand-Side Platforms) to fulfill their goals (click-through rate, number of conversions, revenue, and brand improvement). As widely recognized in the marketing literature, the effect of ad…
Online reviews are feedback voluntarily posted by consumers about their consumption experiences. This feedback indicates customer attitudes such as affection, awareness and faith towards a brand or a firm and demonstrates inherent connections with a company's future sales, cash flow and stock pricing. However, the pred…
India is ranked as the third most attractive nation for retail investment among emerging markets and many MNCs have been looking for the potential benefits to be taken from it. The development of organized retail has the potential of generating employment, improvement in technology, development of real estate etc. On t…
This paper describes a practical system for Multi Touch Attribution (MTA) for use by a publisher of digital ads. We developed this system for JD.com, an eCommerce company, which is also a publisher of digital ads in China. The approach has two steps. The first step ('response modeling') fits a user-level model for purc…
Study evaluates sustainability of European banks using a new model.
problem Lack of a framework to evaluate sustainability of banking business models.
method Delphi-Analytic Hierarchy Process method to develop and assess the model.
result Norwegian and German banks have higher sustainability of their business models.
Recently, a unified model for image-to-image translation tasks within adversarial learning framework has aroused widespread research interests in computer vision practitioners. Their reported empirical success however lacks solid theoretical interpretations for its inherent mechanism. In this paper, we reformulate thei…
In recent years, printable graphical codes have attracted a lot of attention enabling a link between the physical and digital worlds, which is of great interest for the IoT and brand protection applications. The security of printable codes in terms of their reproducibility by unauthorized parties or clonability is larg…
Sparse alpha-norm regularization has many data-rich applications in Marketing and Economics. Alpha-norm, in contrast to lasso and ridge regularization, jumps to a sparse solution. This feature is attractive for ultra high-dimensional problems that occur in demand estimation and forecasting. The alpha-norm objective is …
MILJS is a collection of state-of-the-art, platform-independent, scalable, fast JavaScript libraries for matrix calculation and machine learning. Our core library offering a matrix calculation is called Sushi, which exhibits far better performance than any other leading machine learning libraries written in JavaScript.…
The abstract extends Reidemeister theorem to 3-manifolds using diagrams of links and bands.
problem Extending Reidemeister theorem to 3-manifolds.
method Defines diagrams for links and bands on spines and flow-spines of 3-manifolds and describes combinatorial moves.
result Reproves and extends Brand et al. result on 3-manifolds.
Time series data in the retail world are particularly rich in terms of dimensionality, and these dimensions can be aggregated in groups or hierarchies. Valuable information is nested in these complex structures, which helps to predict the aggregated time series data. From a portfolio of brands under HUUB's monitoring, …
Online advertising in E-commerce platforms provides sellers an opportunity to achieve potential audiences with different target goals. Ad serving systems (like display and search advertising systems) that assign ads to pages should satisfy objectives such as plenty of audience for branding advertisers, clicks or conver…
In this paper we introduce two models of opinion dynamics in oligopoly markets and apply them to a situation, where a new entrant challenges two incumbents of the same size. The models differ in the way the two forces influencing consumer choice -- (local) social interactions and (global) advertising -- interact. We st…
AI-enhanced product embeddings boost demand analysis accuracy.
problem Traditional demand analysis struggles with nuanced product attributes.
method Combining text, images, and tabular data with transformer embeddings for causal inference.
result AI-enhanced embeddings improve sales rank and price predictions.
New method computes first Vassiliev derivative of Khovanov homology.
problem Computing Vassiliev derivatives of Khovanov homology.
method Developed a crux complex to compute the first derivative.
result Direct computation of the first derivative of Khovanov homology.
Paper proposes conditional multidimensional scaling for better data reduction.
problem Mapping high-dimensional data to low-dimensional space with known features.
method Developed a broad class of methods called conditional multidimensional scaling (MDS) with an optimization algorithm.
result Conditional MDS improves estimation quality and simplifies visualization and knowledge discovery.
This study compares different types of normalizing flows for generating complex distributions.
problem Comparing different types of normalizing flows for generating complex distributions.
method Real-valued non-Volume preserving (RealNVP), masked autoregressive flow (MAF), coupling rational quadratic spline (C-RQS), and autoregressive rational quadratic spline (A-RQS) were compared using statistical tests.
result A-RQS algorithm outperforms others in terms of accuracy and training speed.
Adversarial MoE learns category-specific models for product search.
problem Variations in product features and importance across categories.
method Mixture of Experts with adversarial regularization and soft gating constraints.
result Improved clustering of gate output vectors and shared experts among similar categories.
We consider the fundamental problem in non-convex optimization of efficiently reaching a stationary point. In contrast to the convex case, in the long history of this basic problem, the only known theoretical results on first-order non-convex optimization remain to be full gradient descent that converges in $O(1/\varep…
A Modified Bayesian Optimization based Hyper-Parameter Tuning Approach for Extreme Gradient Boostingcs.LG
A new Randomized-Hyperopt method improves XGBoost hyperparameter tuning.
problem Improving the performance of XGBoost through hyperparameter optimization.
method Proposes Randomized-Hyperopt for XGBoost hyperparameter tuning.
result Randomized-Hyperopt outperforms other methods in terms of accuracy and execution time.
In the present paper we introduce the class of slice-polynomial functions: slice regular functions {defined over the quaternions, outside the real axis,} whose restriction to any complex half-plane is a polynomial. These functions naturally emerge in the twistor interpretation of slice regularity introduced in \cite{ge…
Personalizes query completion in digital commerce with image-based vectors.
problem High bounce rate and low recurring users in query completion.
method Injects dense vectors from product images into a noisy channel model.
result Image-based personalization improves query completion and user experience.
In this paper we study the setting where features are added or change interpretation over time, which has applications in multiple domains such as retail, manufacturing, finance. In particular, we propose an approach to provably determine the time instant from which the new/changed features start becoming relevant with…
The spectral energy distribution (SED) is a relatively easy way for astronomers to distinguish between different astronomical objects such as galaxies, black holes, and stellar objects. By comparing the observations from a source at different frequencies with template models, astronomers are able to infer the type of t…
Many machine intelligence techniques are developed in E-commerce and one of the most essential components is the representation of IDs, including user ID, item ID, product ID, store ID, brand ID, category ID etc. The classical encoding based methods (like one-hot encoding) are inefficient in that it suffers sparsity pr…
Model dynamic customer sensitivities across categories.
problem Dynamic heterogeneity in customer sensitivities to marketing elements.
method Hierarchical dynamic factor model with Bayesian nonparametric Gaussian processes.
result Dynamic heterogeneity can be explained by a few global trends.
This paper presents a novel and flexible solution for fault prediction based on data collected from SCADA system. Fault prediction is offered at two different levels based on a data-driven approach: (a) generic fault/status prediction and (b) specific fault class prediction, implemented by means of two different machin…
Fashion preference is a fuzzy concept that depends on customer taste, prevailing norms in fashion product/style, henceforth used interchangeably, and a customer's perception of utility or fashionability, yet fashion e-retail relies on algorithmically generated search and recommendation systems that process structured d…
Reduces symplectic manifolds with singularities for quantum reduction.
problem Quantization commutes with reduction for singular symplectic manifolds.
method Reduction theory for -symplectic manifolds and folded symplectic manifolds under general symmetries.
result New constructions of (singular) quasi-Hamiltonian spaces via reduction and fusion product.