Preserving the privacy of individuals by protecting their sensitive attributes is an important consideration during microdata release. However, it is equally important to preserve the quality or utility of the data for at least some targeted workloads. We propose a novel framework for privacy preservation based on the …
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The paper explores how to measure and optimize ad reach while maintaining user privacy.
problem Measuring ad reach while preserving user privacy in online advertising.
method Introduces -anonymity and probabilistic discounting for frequency capping.
result Privacy introduces a significant performance drop but with manageable costs.
Recommender systems are widely used to predict personalized preferences of goods or services using users' past activities, such as item ratings or purchase histories. If collections of such personal activities were made publicly available, they could be used to personalize a diverse range of services, including targete…
Most users of online services have unique behavioral or usage patterns. These behavioral patterns can be exploited to identify and track users by using only the observed patterns in the behavior. We study the task of identifying users from statistics of their behavioral patterns. Specifically, we focus on the setting i…