Optimizes user marketing campaigns to balance cost and effectiveness.
problem Lack of methods to optimize marketing campaigns considering cost and effectiveness.
method Proposes a treatment effect optimization algorithm using deep learning to balance cost and effectiveness.
result Demonstrates superior performance in cost-efficiency and real-world business value.
OMBA learns product and user representations for better online market basket analysis.
problem Limited ability to uncover rarely occurring and temporal associations in MBA.
method Jointly learns product and user representations, captures temporal dynamics, scalable online method.
result OMBA outperforms state-of-the-art methods by 21% on real-world datasets.
Novel TM-vector model predicts stock market direction using Twitter and market data.
problem Challenging stock market forecasting with equal or ignored user effects.
method TM-vector trained with Twitter features and market information, using IndRNN.
result Significant accuracy in predicting stock market direction, especially for Apple.
Weibo experts predict stock market better than non-experts.
problem Improving stock market prediction accuracy using sentiment analysis.
method Combining BERT for sentiment classification and LSTM for time-series prediction on Weibo data.
result AFA group users' predictions are 39.67% more accurate than UFA group users.
This paper explores BTC-denominated prediction markets to avoid stablecoin opportunity costs.
problem Opportunity costs and loss of BTC exposure when converting to stablecoins.
method Analyzes three methods of liquidity provision: cross-market making, automated market making, and DeFi redirection.
result Cross-market making provides the best user risk profile but requires active liquidity.
Motivated by the observation that overexposure to unwanted marketing activities leads to customer dissatisfaction, we consider a setting where a platform offers a sequence of messages to its users and is penalized when users abandon the platform due to marketing fatigue. We propose a novel sequential choice model to ca…
This study measures liquidity risks in Aave, a blockchain lending protocol.
problem Liquidity risks in lending protocols, especially in Aave.
method Measurements of liquidity risks using Aave as a case study, focusing on available liquidity and market concentration.
result Liquidity risks in Aave are volatile and affect the protocol negatively, especially for repeat borrowers.
Proposes a new IPW-based ranking metric for two-sided markets.
problem Addressing bias in implicit user feedback in two-sided markets.
method Extends IPW estimator to two-sided markets, addressing position bias.
result Proposed estimator is unbiased for ground-truth ranking metric.
Cryptos remained resilient after SVB's collapse, contrary to expectations.
problem Impact of SVB collapse on crypto markets.
method Factual summary, sentiment analysis, and market performance examination.
result Cryptocurrencies showed resilience after SVB's collapse.
A market-maker-based prediction market lets forecasters aggregate information by editing a consensus probability distribution either directly or by trading securities that pay off contingent on an event of interest. Combinatorial prediction markets allow trading on any event that can be specified as a combination of a …
Maximal extractable value in CFMMs can degrade or improve routing quality, with reordering MEV showing logarithmic impact.
problem Maximal extractable value in constant function market makers (CFMMs) and its impact on routing quality.
method Game theoretic analysis of MEV in CFMMs, constructing price of anarchy and analyzing reordering MEV.
result Conditions under which reordering MEV shows logarithmic impact, and implications for MEV searchers and CFMM designers.
CDA framework infers channel influence from aggregated data without user identifiers.
problem Lack of user-level path data due to privacy regulations and platform restrictions.
method CDA integrates PCMCI for causal discovery and Structural Causal Model for effect estimation.
result CDA achieves strong accuracy in estimating channel influence, even under structural uncertainty.
New algorithms learn stable matchings from uncertain user preferences.
problem Learning stable matchings from uncertain user preferences.
method Stochastic multi-armed bandit problem, incentive-aware learning objective, primal-dual formulation.
result Near-optimal regret bounds for learning stable matchings.
PAMS is a Python-based platform for simulating artificial markets.
problem Simulating complex market behaviors for research and education.
method Developed as a Python-based simulator with deep learning integration.
result Demonstrated effectiveness through agent price prediction studies.
COHORTNEY groups web users based on activity patterns.
problem Lack of academic discussion on cohort analysis for user behavior.
method Unsupervised non-parametric machine learning approach.
result COHORTNEY outperforms traditional methods in cohort analysis.
Polymarket users exploit mispriced assets for profit.
problem Arbitrage opportunities in prediction markets.
method Empirical analysis using on-chain historical order book data.
result 40 million USD of profit extracted from arbitrage opportunities.
Customers are usually exposed to online digital advertisement channels, such as email marketing, display advertising, paid search engine marketing, along their way to purchase or subscribe products( aka. conversion). The marketers track all the customer journey data and try to measure the effectiveness of each advertis…
In the age of data driven solution, the customer demographic attributes, such as gender and age, play a core role that may enable companies to enhance the offers of their services and target the right customer in the right time and place. In the marketing campaign, the companies want to target the real user of the GSM …
Paper detects social media influencers affecting financial markets.
problem Impact of social media influencers on financial markets.
method Developed an early warning system for detecting suspicious social network activity.
result Discrepancy in meme and non-meme stocks' reactions to social networks.
Study finds users mostly use recent market and decision information to guess market direction.
problem Limited ability to model and predict human decision-making in stock markets.
method Used networks inference with stochastic block models (SBM) to find most predictive model of unobserved decisions.
result Users mostly use recent information to guess market direction, and their decision-making strategies are analogous to behaviors in other contexts.
We live in a computerized and networked society where many of our actions leave a digital trace and affect other people's actions. This has lead to the emergence of a new data-driven research field: mathematical methods of computer science, statistical physics and sociometry provide insights on a wide range of discipli…
A feature-rich Bitcoin trading assistant using reinforcement learning.
problem Predicting and analyzing Bitcoin market trends for long-term profits.
method Reinforcement learning with technical indicators and Twitter sentiment scores.
result Average profit of 69% over 685 days, including the Covid-19 period.
Study uses time series analysis to predict player churn and conversion in games.
problem Predicting player churn and conversion in free-to-play games.
method State Space time series approach with Autoregressive Integrated Moving Average and Unobserved Components models.
result Unobserved Components approach fails to detect marketing campaigns and predicts abandonment poorly.
FinRL-Meta offers market environments and benchmarks for financial reinforcement learning.
problem Challenges in creating high-quality market environments and benchmarks for financial reinforcement learning.
method DataOps paradigm, automatic pipeline, community-wise competitions, Jupyter/Python demos.
result Openly accessible FinRL-Meta library for data-driven financial reinforcement learning.
In this paper, we apply neural networks into digital marketing world for the purpose of better targeting the potential customers. To do so, we model the customer online behaviours using dedicated neural network architectures. Starting from user searched keywords in a search engine to the landing page and different foll…
Cryptocurrencies are distributed systems that allow exchanges of native tokens among participants, or the exchange of such tokens for fiat currencies in markets external to these public ledgers. The availability of their complete historical bookkeeping opens up the possibility of understanding the relationship between …
Summarizes financial news for better investment decisions.
problem Information overload from financial news hinders timely investment decisions.
method Personalized Chain-of-Thought summarization framework integrating user-specified keywords.
result Personalized summaries highlight relevant market signals, improving investment narratives.
Data analytics and machine learning techniques are being rapidly adopted into the power system, including power system control as well as electricity market design. In this paper, from an adversarial machine learning point of view, we examine the vulnerability of data-driven electricity market design. More precisely, w…
Study financial market graphs with Laplacian constraints.
problem Learning undirected graphs in financial markets.
method Proposes algorithms to estimate graphs accounting for financial data properties.
result Guidelines for estimating graphs in financial markets.
Unihedge uses HTAX to create unlimited liquidity in prediction markets.
problem Limited liquidity and information incorporation issues in prediction markets.
method Introduces HTAX prediction markets with DPM derivatives and new incentive mechanisms.
result Unlimited liquidity and improved information incorporation in prediction markets.
The typical algorithmic problem in viral marketing aims to identify a set of influential users in a social network, who, when convinced to adopt a product, shall influence other users in the network and trigger a large cascade of adoptions. However, the host (the owner of an online social platform) often faces more con…
New system uses wearable bio-signals for easy authentication.
problem Security of private information on wearables is a concern.
method Context-dependent soft-biometric authentication using heart rate, gait, and breathing audio.
result Binary SVM with RBF kernel achieves high accuracy and low EER.
We employ a 2x3 factorial experiment to study two central factors in the design of prediction markets (PMs) for idea evaluation: the overall design of the PM, and the elasticity of market prices set by a market maker. The results show that 'multi-market designs' on which each contract is traded on a separate PM lead to…
A new AMM design reduces impermanent loss and retains more liquidity.
problem Inefficiencies in conventional AMM designs lead to liquidity loss and user engagement issues in DEXs.
method Proposes a dual-mechanism framework: a power-law invariant BMM and dynamic rebate system.
result Reduces impermanent loss by 36% and retains 3.98x more liquidity during price volatility.
This study analyzes app reviews to understand students' behavior in the app market.
problem Extracting sentiment from growing app reviews manually is impractical.
method Used machine learning algorithms with TF-IDF for text representation and ensemble learning for evaluation.
result SVM achieved the highest accuracy (93.37%) on tri-gram + TF-IDF scheme.
The problem of predicting the location of users on large social networks like Twitter has emerged from real-life applications such as social unrest detection and online marketing. Twitter user geolocation is a difficult and active research topic with a vast literature. Most of the proposed methods follow either a conte…
This paper examines the integration process of the Japanese major rice markets (Tokyo and Osaka) from 1881 to 1932. Using a non-Bayesian time-varying vector error correction model, we argue that the process strongly depended on the government's policy on the network system of the telegram and telephone; rice traders wi…
Paper analyzes constant-product market making protocols.
problem Understanding and optimizing constant-product market making.
method Mathematical analysis of trade splitting and fee recompounding.
result Splitting trades does not affect final exchange rate.
PRIME models cryptocurrency exchange market impact.
problem Understanding and predicting market impact in cryptocurrency exchanges.
method Developed a multi-agent simulation to model market impact.
result Allows better estimation of market slippage and knock-on consequences.
This paper proposes an agent-based model that combines both spot and balancing electricity markets. From this model, we develop a multi-agent simulation to study the integration of the consumers' flexibility into the system. Our study identifies the conditions that real-time prices may lead to higher electricity costs,…
Geometric Mean Market Makers super-hedge impermanent loss without models.
problem Super-hedging impermanent loss in Geometric Mean Market Makers.
method Model-free rebalancing strategy.
result Loss-versus-rebalancing vanishes due to finite variation exchange rate.
Improved item recommendations for repeat interactions using sequence analysis.
problem Limited effectiveness of traditional recommender systems in handling repeated user-item interactions.
method Designed a recommender system that considers sequences of item interactions for each user.
result Empirically shown to give highly accurate predictions and increase sales by 5%.
Visualizes futures markets using particle physics tools.
problem Understanding high-velocity data in futures markets.
method Uses ROOT, an open-source data-analysis tool, to reconstruct and visualize message-based data.
result Allows stakeholders to gain a better understanding of markets and monitor effectively.
K-means algorithm improves financial market risk prediction accuracy.
problem High error rate and low precision in financial market risk prediction.
method Applied K-means algorithm in machine learning to financial market risk forecasting.
result Achieved a 94.61% accuracy rate in financial market risk prediction.
The paper investigates cyclic arbitrage opportunities in decentralized exchanges.
problem Price discrepancies in decentralized exchanges lead to arbitrage opportunities.
method Theoretical framework and analysis of transaction-level data.
result Traders have executed over 292,606 cyclic arbitrages over eleven months, exploiting more than 138 million USD in revenue.
Study identifies Bitcoin arbitrageurs and their trading strategies.
problem Detecting and understanding Bitcoin arbitrageurs on Mt. Gox.
method Analyzing historical trade data from Mt. Gox (2011-2014) to identify and categorize arbitrageurs.
result Expert arbitrageurs have a positive profit margin, while novice users do not.
A typical viral marketing model identifies influential users in a social network to maximize a single product adoption assuming unlimited user attention, campaign budgets, and time. In reality, multiple products need campaigns, users have limited attention, convincing users incurs costs, and advertisers have limited bu…
We optimize discounts to maximize influence spread in social networks.
problem Maximizing influence spread in social networks with fractional discounts.
method Developed an efficient (1-1/e)-approximation algorithm for NP-hard problem.
result Achieved an approximation of 1-1/e for influence maximization.