E-commerce sponsored search contributes an important part of revenue for the e-commerce company. In consideration of effectiveness and efficiency, a large-scale sponsored search system commonly adopts a multi-stage architecture. We name these stages as ad retrieval, ad pre-ranking and ad ranking. Ad retrieval and ad pr…
On-device research index
arXiv research
A locally-built, LLM-digested index of recent arXiv papers in quant finance, geometry/topology, and statistical ML — keyword search served straight from SQLite on this machine.
168,695 papers · 148 categories
Trend · papers per month
48 results for “sponsored search”
Beyond Keywords and Relevance: A Personalized Ad Retrieval Framework in E-Commerce Sponsored Searchcs.IR
On most sponsored search platforms, advertisers bid on some keywords for their advertisements (ads). Given a search request, ad retrieval module rewrites the query into bidding keywords, and uses these keywords as keys to select Top N ads through inverted indexes. In this way, an ad will not be retrieved even if querie…
Optimizes ad pruning in sponsored search systems using reinforcement learning.
problem How to efficiently select top K ads from N candidates to maximize revenue.
method Model-free reinforcement learning approach considering downstream as a black-box environment.
result Remarkable improvements in revenue achieved through reinforcement learning.
Model predicts sponsorship ROI using renewal probability.
problem Difficulty in measuring return on investment from sponsorships.
method Survival analysis using sponsorship renewal as proxy.
result Predicted values for sponsor's renewal probability and duration.
Practical Constrained Optimization of Auction Mechanisms in E-Commerce Sponsored Search Advertisingcs.GT
Sponsored search in E-commerce platforms such as Amazon, Taobao and Tmall provides sellers an effective way to reach potential buyers with most relevant purpose. In this paper, we study the auction mechanism optimization problem in sponsored search on Alibaba's mobile E-commerce platform. Besides generating revenue, we…
In sponsored search, keyword recommendations help advertisers to achieve much better performance within limited budget. Many works have been done to mine numerous candidate keywords from search logs or landing pages. However, the strategy to select from given candidates remains to be improved. The existing relevance-ba…
Genie: An Open Box Counterfactual Policy Estimator for Optimizing Sponsored Search Marketplacestat.ML
In this paper, we propose an offline counterfactual policy estimation framework called Genie to optimize Sponsored Search Marketplace. Genie employs an open box simulation engine with click calibration model to compute the KPI impact of any modification to the system. From the experimental results on Bing traffic, we s…
Predicting the click-through rate of an advertisement is a critical component of online advertising platforms. In sponsored search, the click-through rate estimates the probability that a displayed advertisement is clicked by a user after she submits a query to the search engine. Commercial search engines typically rel…
In digital advertising, Click-Through Rate (CTR) and Conversion Rate (CVR) are very important metrics for evaluating ad performance. As a result, ad event prediction systems are vital and widely used for sponsored search and display advertising as well as Real-Time Bidding (RTB). In this work, we introduce an enhanced …
Optimizes e-commerce traffic sales by incorporating hidden costs into auction mechanisms.
problem Hidden costs from unexpected advertising items in search results.
method Dynamic reserve price design with distributed solving algorithm.
result Ensures a balanced relationship between revenue and user experience.
Click-through rate (CTR) is a key signal of relevance for search engine results, both organic and sponsored. CTR of a result has two core components: (a) the probability of examination of a result by a user, and (b) the perceived relevance of the result given that it has been examined by the user. There has been consid…
Predicting keywords performance, such as number of impressions, click-through rate (CTR), conversion rate (CVR), revenue per click (RPC), and cost per click (CPC), is critical for sponsored search in the online advertising industry. An interesting phenomenon is that, despite the size of the overall data, the data are v…
This paper proposes a new method to learn combinatorial patterns for airline crew pairing optimization.
problem Enhancing airline crew pairing optimization for large-scale, complex flight networks.
method Variational Graph Auto-Encoder for learning combinatorial patterns among flight-connection graphs.
result The proposed method generates new pairings for the optimizer, improving the efficacy of airline crew pairing optimization.
New methods resolve conflicting treatment effect estimates in health tech assessments.
problem Conflicting conclusions from different sponsors analyzing the same data.
method Arbitrated indirect treatment comparisons (ArMAIC) targeting a common target population.
result Estimates treatment effects in a common target population, resolving the MAIC paradox.
Advertisement (abbreviated ad) options are a recent development in online advertising. Simply, an ad option is a first look contract in which a publisher or search engine grants an advertiser a right but not obligation to enter into transactions to purchase impressions or clicks from a specific ad slot at a pre-specifi…
Online advertisement is the main source of revenue for Internet business. Advertisers are typically ranked according to a score that takes into account their bids and potential click-through rates(eCTR). Generally, the likelihood that a user clicks on an ad is often modeled by optimizing for the click through rates rat…
Paper introduces RPWithPrior for efficient label differential privacy in regression.
problem Protecting user privacy in regression tasks with minimal accuracy loss.
method Modeling responses as continuous random variables, avoiding discretization; estimating optimal intervals for randomized responses.
result RPWithPrior algorithm guarantees ε-label differential privacy and outperforms existing methods.
This is the introduction and bibliography for lecture notes of a course given at the Summer School on Noncommutative Geometry and Applications, sponsored by the European Mathematical Society, at Monsaraz and Lisboa, Portugal, September 1-10, 1997. In the published version, an epilogue of recent developments and many ne…
This paper discusses the financial risks faced by the UK Pension Protection Fund (PPF) and what, if anything, it can do about them. It draws lessons from the regulatory regimes under which other financial institutions, such as banks and insurance companies, operate and asks why pension funds are treated differently. It…
Unified theory explains housing cycle across metros, showing credit expansion impacts.
problem Puzzling correlations between income and mortgage growth across ZIP codes and metros.
method Unified credit expansion theory, double differences, instrumental variables.
result Credit expansion drives housing cycle, affecting boom, bust, and recovery phases.
Research funding agencies routinely use a proportion of their total revenues to support internal administration and marketing costs. The ratio of administration to total costs, referred to as the administration ratio, is highly variable and within any single fund depends on many factors including the number and average…
Financial exchanges provide incentives for limit order book (LOB) liquidity provision to certain market participants, termed designated market makers or designated sponsors. While quoting requirements typically enforce the activity of these participants for a certain portion of the day, we argue that liquidity demand t…
Credit expansion led to stronger household leverage cycles during the U.S. business cycle.
problem Understanding the role of credit supply in the U.S. business cycle.
method Causal evidence from 1999-2010 U.S. business cycle data.
result Credit expansion, particularly in private-label mortgages, caused stronger household leverage cycles.
A new large-scale tabular benchmark for Learning from Label Proportions.
problem Lack of a large-scale open benchmark for tabular Learning from Label Proportions.
method Proposed LLP-Bench, a suite of 70 datasets (62 feature bag and 8 random bag) from real-world tabular data.
result Demonstrated the effectiveness of 9 SOTA and popular tabular LLP techniques on 62 feature bag datasets.
Private credit markets have expanded significantly, offering unique lending technology to private equity firms.
problem Understanding the growth and characteristics of private credit markets.
method Systematic survey of academic literature, development of integrated theoretical framework, empirical evidence.
result Private credit markets offer a distinct lending technology with higher spreads over syndicated loans.
Organic updates (from a member's network) and sponsored updates (or ads, from advertisers) together form the newsfeed on LinkedIn. The newsfeed, the default homepage for members, attracts them to engage, brings them value and helps LinkedIn grow. Engagement and Revenue on feed are two critical, yet often conflicting ob…
The Wikimedia Foundation has recently observed that newly joining editors on Wikipedia are increasingly failing to integrate into the Wikipedia editors' community, i.e. the community is becoming increasingly harder to penetrate. To sustain healthy growth of the community, the Wikimedia Foundation aims to quantitatively…
Machine learning predicts US will win most Olympic medals in 2020.
problem Improve Olympic medal forecasting accuracy.
method Two-stage Random Forest machine learning model.
result Model outperforms traditional forecasts for three previous Olympics.
Efficient search methods can outperform random search on challenging tasks.
problem Comparing the performance of efficient and random search methods in neural architecture search.
method Comparison of weight sharing and random search methods on progressively larger search spaces for image classification and detection.
result Efficient search methods can provide substantial gains over random search on large, realistic tasks.
A new framework generates large hierarchical search spaces for neural architectures.
problem Discovering neural architectures from simple blocks is hard.
method Context-free grammars for a unified, scalable search space.
result Efficiently searches over complete architectures, outperforming existing methods.
MICO uses mutual information co-training to improve selective search efficiency.
problem Efficiently search and route unseen queries in large-scale search systems.
method Mutual Information Co-training framework for selective search with minimal supervision.
result Significantly improves performance on multiple metrics of selective search.
Neural architecture search methods are able to find high performance deep learning architectures with minimal effort from an expert. However, current systems focus on specific use-cases (e.g. convolutional image classifiers and recurrent language models), making them unsuitable for general use-cases that an expert migh…
A method to reduce memory usage in NAS by pruning the search space.
problem High GPU memory consumption in One-Shot NAS techniques.
method Utilising Zero-Shot NAS to prune the search space before applying One-Shot NAS.
result Reduces memory consumption by 81% while maintaining accuracy.
Paper uses CMAB to improve NAS efficiency and accuracy.
problem Improving efficiency and accuracy of NAS for DNNs.
method Formulated NAS as CMAB, used Nested Monte-Carlo Search.
result Discovered cell structure achieves comparable accuracy to state-of-the-art, 20x faster.
In recent years, \emph{search story}, a combined display with other organic channels, has become a major source of user traffic on platforms such as e-commerce search platforms, news feed platforms and web and image search platforms. The recommended search story guides a user to identify her own preference and personal…
Approaches to learning Bayesian networks from data typically combine a scoring function with a heuristic search procedure. Given a Bayesian network structure, many of the scoring functions derived in the literature return a score for the entire equivalence class to which the structure belongs. When using such a scoring…
FiGS searches over a larger space of architectures for efficient mobile models.
problem Designing small, efficient deep networks for mobile devices.
method Differentiable search method using sparse regularization and Logistic-Sigmoid distribution.
result FiGS produces state-of-the-art parameter-efficient models on ImageNet and improves object detection performance.
This work proposes searching for optimal operation distribution in neural architecture search.
problem Finding optimal neural architecture with specific operations and connections.
method Search for the optimal operation distribution, providing a stochastic and approximate solution.
result Operation distribution holds enough discriminating power to reliably identify a solution and is easier to optimise than traditional encodings.
CrossBeam learns to search more efficiently in program synthesis.
problem Efficiently searching through vast program spaces.
method Trains a neural model to guide program synthesis, combining previously explored programs.
result CrossBeam explores much smaller portions of the program space compared to state-of-the-art methods.
Deep-n-Cheap automates deep learning model search for low complexity.
problem Finding efficient deep learning models for various datasets.
method Automated search framework for architecture and hyperparameters, including search transfer.
result Models offer comparable performance to state-of-the-art but are faster to train.
Tumblr, as a leading content provider and social media, attracts 371 million monthly visits, 280 million blogs and 53.3 million daily posts. The popularity of Tumblr provides great opportunities for advertisers to promote their products through sponsored posts. However, it is a challenging task to target specific demog…
Improves diffusion model performance and efficiency through classical search.
problem Tackles inference-time control in diffusion models.
method Proposes a framework combining local and global search for efficient navigation.
result Significant gains in performance and efficiency across various domains.
Monte Carlo Tree Search (MCTS) algorithms perform simulation-based search to improve policies online. During search, the simulation policy is adapted to explore the most promising lines of play. MCTS has been used by state-of-the-art programs for many problems, however a disadvantage to MCTS is that it estimates the va…
einspace expands NAS search space to include diverse neural architectures.
problem NAS results are often limited to existing structures; new designs are rare.
method einspace uses a probabilistic context-free grammar to create a versatile search space.
result einspace discovers novel and improved architectures, including convolutions and attention.
Automatic methods for Neural Architecture Search (NAS) have been shown to produce state-of-the-art network models. Yet, their main drawback is the computational complexity of the search process. As some primal methods optimized over a discrete search space, thousands of days of GPU were required for convergence. A rece…
We consider a framework for structured prediction based on search in the space of complete structured outputs. Given a structured input, an output is produced by running a time-bounded search procedure guided by a learned cost function, and then returning the least cost output uncovered during the search. This framewor…
Method predicts disease outbreaks using search logs, overcoming instability.
problem Predicting disease outbreaks from search logs is challenging due to short-term and long-term instability.
method Seasonal-adjustment method decomposes logs into seasonal, trend, and irregular components; feature selection method selects relevant search terms.
result Proposed method outperforms comparative methods in prediction accuracy for seven of ten diseases.
In this paper, we compare the three most popular algorithms for hyperparameter optimization (Grid Search, Random Search, and Genetic Algorithm) and attempt to use them for neural architecture search (NAS). We use these algorithms for building a convolutional neural network (search architecture). Experimental results on…