A locally-built, LLM-digested index of recent arXiv papers in quant finance, geometry/topology, and statistical ML — keyword search served straight from SQLite on this machine.
Optimizes revenue and performance goals in e-commerce advertising with budget constraints.
DSPN predicts advertiser satisfaction and intent for e-commerce platforms.
Most e-commerce product feeds provide blended results of advertised products and recommended products to consumers. The underlying advertising and recommendation platforms share similar if not exactly the same set of candidate products. Consumers' behaviors on the advertised results constitute part of the recommendatio…
On most sponsored search platforms, advertisers bid on some keywords for their advertisements (ads). Given a search request, ad retrieval module rewrites the query into bidding keywords, and uses these keywords as keys to select Top N ads through inverted indexes. In this way, an ad will not be retrieved even if querie…
In E-commerce advertising, where product recommendations and product ads are presented to users simultaneously, the traditional setting is to display ads at fixed positions. However, under such a setting, the advertising system loses the flexibility to control the number and positions of ads, resulting in sub-optimal p…
Proposes PKG embedding for e-commerce products.
This paper optimizes multi-channel sequential advertising to maximize cumulative revenue.
Sponsored search in E-commerce platforms such as Amazon, Taobao and Tmall provides sellers an effective way to reach potential buyers with most relevant purpose. In this paper, we study the auction mechanism optimization problem in sponsored search on Alibaba's mobile E-commerce platform. Besides generating revenue, we…
Optimizes e-commerce traffic sales by incorporating hidden costs into auction mechanisms.
JD.com uses a new CNN model to improve ad click prediction.
BiCB combines traffic prediction and bidding optimization for live advertising.
The paper introduces SuccessProbaMax to optimize policy success probability in online advertising.
The ability to perform effective off-policy learning would revolutionize the process of building better interactive systems, such as search engines and recommendation systems for e-commerce, computational advertising and news. Recent approaches for off-policy evaluation and learning in these settings appear promising. …
Paper proposes a deep learning method to measure domain similarity in Persian texts.
This paper discusses e-commerce integration with SAP for Turkish businesses.
TPG-DNN predicts user intent using GRU loss and multi-task learning.
Click-through rate~(CTR) prediction, whose goal is to estimate the probability of the user clicks, has become one of the core tasks in advertising systems. For CTR prediction model, it is necessary to capture the latent user interest behind the user behavior data. Besides, considering the changing of the external envir…
An evolutionary game model analyzes e-commerce and traditional retail trends during the pandemic.
We evaluate how modern outlier detection methods perform in identifying outliers in e-commerce conversion rate data. Based on the limitations identified, we then present a novel method to detect outliers in e-commerce conversion rate. This unsupervised method is made more business relevant by letting it automatically a…
Sales forecasts are crucial for the E-commerce business. State-of-the-art techniques typically apply only univariate methods to make prediction for each series independently. However, due to the short nature of sales times series in E-commerce, univariate methods don't apply well. In this article, we propose a global m…
Paper addresses selection bias in online advertising auctions.
Study estimates long-term effects of online advertising mechanisms on user behavior and revenue.
Study optimal bidding strategies for digital ads targeting purchases and health campaigns.
Real-time bidding (RTB) systems, which utilize auctions to allocate user impressions to competing advertisers, continue to enjoy success in digital advertising. Assessing the effectiveness of such advertising remains a challenge in research and practice. This paper proposes a new approach to perform causal inference on…
Efficiently projects points onto polytopes, especially useful in web-scale applications.
The paper proposes a demand prediction model for e-commerce sites using machine learning and stacking.
Taobao, as the largest online retail platform in the world, provides billions of online display advertising impressions for millions of advertisers every day. For commercial purposes, the advertisers bid for specific spots and target crowds to compete for business traffic. The platform chooses the most suitable ads to …
Paper aims to improve relevance of e-commerce search results.
New model uses symmetries and scaling laws to predict consumer advertising response.
The problem of detecting terms that can be interesting to the advertiser is considered. If a company has already bought some advertising terms which describe certain services, it is reasonable to find out the terms bought by competing companies. A part of them can be recommended as future advertising terms to the compa…
Real-time advertising allows advertisers to bid for each impression for a visiting user. To optimize specific goals such as maximizing revenue and return on investment (ROI) led by ad placements, advertisers not only need to estimate the relevance between the ads and user's interests, but most importantly require a str…
The traditional Sznajd model, as well as its Ochrombel simplification for opinion spreading, are applied to marketing with the help of advertising. The larger the lattice is the smaller is the amount of advertising needed to convince the whole market
In e-commerce, content quality of the product catalog plays a key role in delivering a satisfactory experience to the customers. In particular, visual content such as product images influences customers' engagement and purchase decisions. With the rapid growth of e-commerce and the advent of artificial intelligence, tr…
The paper models user-advertiser interactions using point processes.
The paper explores how to measure and optimize ad reach while maintaining user privacy.
InfDetect detects e-commerce insurance fraud using graph analysis.
Generating accurate and reliable sales forecasts is crucial in the E-commerce business. The current state-of-the-art techniques are typically univariate methods, which produce forecasts considering only the historical sales data of a single product. However, in a situation where large quantities of related time series …
Recommenders have become widely popular in recent years because of their broader applicability in many e-commerce applications. These applications rely on recommenders for generating advertisements for various offers or providing content recommendations. However, the quality of the generated recommendations depends on …
Comparison Lift uses bandit algorithms to optimize online ad testing.
As Internet-based commerce becomes increasingly widespread, large data sets about the demand for and pricing of a wide variety of products become available. These present exciting new opportunities for empirical economic and business research, but also raise new statistical issues and challenges. In this article, we su…
UCB-RS uses RS to improve UCB for online advertising.
Study predicts ad conversions based on URL embeddings.
Advertisement (abbreviated ad) options are a recent development in online advertising. Simply, an ad option is a first look contract in which a publisher or search engine grants an advertiser a right but not obligation to enter into transactions to purchase impressions or clicks from a specific ad slot at a pre-specifi…
Predicting click and conversion probabilities when bidding on ad exchanges is at the core of the programmatic advertising industry. Two separated lines of previous works respectively address i) the prediction of user conversion probability and ii) the attribution of these conversions to advertising events (such as clic…
The paper proposes a machine learning technique to optimize prices in fashion e-commerce.
E-commerce sponsored search contributes an important part of revenue for the e-commerce company. In consideration of effectiveness and efficiency, a large-scale sponsored search system commonly adopts a multi-stage architecture. We name these stages as ad retrieval, ad pre-ranking and ad ranking. Ad retrieval and ad pr…
Paper addresses CPA line forecasting in online advertising mid-flight.
Analyzes stock trends and e-commerce user behavior using Twitter data.