Insurance firms use RL to optimize customer offers for desired target portfolios.
problem Optimizing insurance offers to achieve a desired customer portfolio.
method Developed a novel reinforcement learning algorithm.
result The RL algorithm outperforms traditional methods in a synthetic market.
Market research is generally performed by surveying a representative sample of customers with questions that includes contexts such as psycho-graphics, demographics, attitude and product preferences. Survey responses are used to segment the customers into various groups that are useful for targeted marketing and commun…
This study benchmarks AI agents for personalized retail promotions using simulations.
problem Optimizing coupon targeting for sparse customer purchase events.
method Comprehensive simulations of customer shopping behaviors; training RL agents on batch data.
result Contextual bandit and deep RL methods outperform static policies in sparse reward environments.
Supervised randomization makes randomized experiments more cost-effective for uplift modeling.
problem Costly randomized experiments for uplift modeling.
method Integrates existing scoring models into randomized trials to target relevant customers while correcting for selection bias.
result Cost-efficient data collection under supervised randomization with competitive uplift model performance.
In the age of data driven solution, the customer demographic attributes, such as gender and age, play a core role that may enable companies to enhance the offers of their services and target the right customer in the right time and place. In the marketing campaign, the companies want to target the real user of the GSM …
Deep learning predicts customer churn in retail.
problem Accurately predicting which customers are likely to stop purchasing.
method Survival model parameters learned by recurrent neural networks.
result Individual level survival models for purchasing behavior.
Method identifies potential customers from limited data.
problem Efficiently market products to interested but non-loyal customers.
method Double Positive and Unlabeled (PU) learning approach.
result Proposed algorithm achieves efficient marketing.
In this paper, we apply neural networks into digital marketing world for the purpose of better targeting the potential customers. To do so, we model the customer online behaviours using dedicated neural network architectures. Starting from user searched keywords in a search engine to the landing page and different foll…
Study clusters bank customers using LSTM and DTW.
problem Efficiently segmenting bank customers for targeted offers.
method Encoder-decoder LSTM network and Dynamic Time Warping (DTW).
result Hybrid method yields more accurate clusters.
Proposes a variational autoencoder for long-term customer revenue forecasting.
problem Predicting long-term customer revenue from sparse and irregular transaction data.
method Variational Autoencoder (VAE) with flexible latent representation.
result Improves upon latest benchmarks in multiple real-world datasets.
A new method for uplift modeling using learning-to-rank techniques.
problem Improving customer targeting in marketing and retention.
method Unified formalization of uplift measures, learning-to-rank with PCG metric, LambdaMART optimization.
result Improved results compared to standard learning-to-rank metrics and state-of-the-art uplift modeling.
The paper introduces revenue uplift modeling to maximize marketing profits.
problem Maximizing incremental sales versus maximizing incremental revenue in marketing campaigns.
method Response transformation and two-stage models to decompose campaign profit.
result Revenue uplift modeling can improve campaign profit substantially.
A new uplift modeling approach uses binary treatment indicators more efficiently.
problem Lack of full value utilization in binary uplift modeling.
method Design a novel transformed outcome for binary target variables.
result Our new approach outperforms traditional methods in synthetic and real-world datasets.
Product reviews and ratings on e-commerce websites provide customers with detailed insights about various aspects of the product such as quality, usefulness, etc. Since they influence customers' buying decisions, product reviews have become a fertile ground for abuse by sellers (colluding with reviewers) to promote the…
Study shows non-systematic bias in customer satisfaction surveys limits data value.
problem Non-systematic bias in customer satisfaction surveys limits data value.
method Used real customer satisfaction survey data of a large retail bank to show the irreducible error and suggest thoughtful survey design methods.
result A thoughtful survey design can reduce non-systematic error in customer satisfaction surveys.
Optimizes treatment allocation in networks considering indirect effects.
problem Finding optimal treatment allocation in network settings with interference.
method OTAPI: Optimizing Treatment Allocation in the Presence of Interference, integrating causal estimators into IM algorithms.
result OTAPI outperforms classic IM and UM approaches on synthetic and semi-synthetic datasets.
Whenever customers' choices (e.g. to buy or not a given good) depend on others choices (cases coined 'positive externalities' or 'bandwagon effect' in the economic literature), the demand may be multiply valued: for a same posted price, there is either a small number of buyers, or a large one -- in which case one says …
Study uses AI techniques to predict bank customer solvency.
problem Predicting the solvency of bank customers.
method Data preprocessing, CART decision tree method, SPSS tool.
result Model accuracy and precision of 71%, error rate of 29%.
Study uses causal machine learning to assess coupon campaign impact on retailer sales.
problem Assessing the causal effect of a coupon campaign on retailer sales.
method Causal machine learning algorithms, subgroup analysis, optimal policy learning.
result Only two coupon categories (drugstore and other food) have a significant positive impact on sales.
A Qini-based uplift model improves retention marketing campaign performance.
problem Isolating the marketing effect of a campaign and identifying responsive customers.
method Qini-based uplift regression model using logistic regression.
result Qini-optimized uplift models improve performance and provide interpretable models.
Model improves fraud detection for new scenes with limited data.
problem Improving fraud detection models with scarce training data.
method Adapted tree boosting for transfer learning.
result Enhanced model performance on new data.
LLM extracts actionable insights from customer reviews.
problem Extracting actionable insights from customer reviews.
method Large language model approach distinguishing perceptual attributes from actionable features.
result High consistency and predictive validity of LLM insights compared to human coders.
Outfittery is an online personalized styling service targeted at men. We have hundreds of stylists who create thousands of bespoke outfits for our customers every day. A critical challenge faced by our stylists when creating these outfits is selecting an appropriate item of clothing that makes sense in the context of t…
DeepPurpose simplifies DL for DTI prediction.
problem Accurate prediction of drug-target interactions.
method Comprehensive deep learning library with 15 compound and protein encoders and 50 neural architectures.
result State-of-the-art performance on benchmark datasets.
Data-aware activation function customization reduces neural network error.
problem Current neural networks lack consideration for specific activation functions.
method Linear algebraic explanation and Diaconis-Shahshahani Approximation Theorem criteria for activation functions.
result Using an even activation function like seagull can reduce neural network error by orders of magnitude.
A fast algorithm speeds up training of pairwise kernels.
problem Training pairwise kernels efficiently for large datasets.
method Generalized vec trick for Kronecker product kernels.
result Pairwise kernels can be expressed as sums of Kronecker products.
This study integrates cost-sensitive and causal classification methods.
problem Improving classification model performance in business decision-making.
method A unifying evaluation framework for cost-sensitive and causal classification.
result Conventional classification is a specific case of causal classification.
The 2018 Grand Challenge targets the problem of accurate predictions on data streams produced by automatic identification system (AIS) equipment, describing naval traffic. This paper reports the technical details of a custom solution, which exposes multiple tuning parameters, making its configurability one of the main …
In this paper, we consider active information acquisition when the prediction model is meant to be applied on a targeted subset of the population. The goal is to label a pre-specified fraction of customers in the target or test set by iteratively querying for information from the non-target or training set. The number …
Optimizes renewable energy mix to meet carbon-free targets at lowest cost.
problem Minimizing annual procurement costs while achieving specified carbon-free hourly performance.
method Probabilistic framework with simulation scenarios and probability constraints. Fixed set of renewable generators and load customer.
result Demonstrated that certain renewable energy portfolios can meet carbon-free targets at lower costs compared to others.
The purpose of this study was to build a customer selection model based on 20 dimensions, including customer codes, total contribution, assets, deposit, profit, profit rate, trading volume, trading amount, turnover rate, order amount, withdraw amount, withdraw rate, process fee, process fee submitted, process fee retai…
Behavior modification improves prediction accuracy by nudging user behavior.
problem Improving prediction accuracy using behavior modification techniques.
method Combining prediction and behavior modification with reinforcement learning algorithms.
result Behavior modification can make predictions more certain but may not generalize.
This work explores the idea of a causal contextual multi-armed bandit approach to automated marketing, where we estimate and optimize the causal (incremental) effects. Focusing on causal effect leads to better return on investment (ROI) by targeting only the persuadable customers who wouldn't have taken the action orga…
Domain adaptation (DA) addresses the real-world image classification problem of discrepancy between training (source) and testing (target) data distributions. We propose an unsupervised DA method that considers the presence of only unlabelled data in the target domain. Our approach centers on finding matches between sa…
DCE learns customer embeddings from digital activity and financial context.
problem Comprehensive customer understanding in financial services.
method Leverages customers' digital activity and financial context to learn dense representations.
result DCE showed performance lift in three prediction problems.
Transfer-learning and meta-learning are two effective methods to apply knowledge learned from large data sources to new tasks. In few-class, few-shot target task settings (i.e. when there are only a few classes and training examples available in the target task), meta-learning approaches that optimize for future task l…
Optimizes predictions for specific tasks using parametrized decision analysis.
problem Optimizing predictions for specific decision tasks of interest.
method Designs a class of parametrized actions for Bayesian decision analysis.
result Derives efficient and interpretable solutions for various action parametrizations and loss functions.
Financial institutions use LSTM models to predict customer goals.
problem Predicting customer goals and actions in financial services.
method Used LSTM models with state-space graph embeddings on historical customer traces.
result Demonstrated the effectiveness of LSTM models in predicting customer goals and actions.
Customer momentum is a positive relationship between a firm's returns and past returns of its customers.
problem Understanding the relationship between a firm's returns and its customers' past returns.
method Examined customer momentum using a long-short equally-weighted decile portfolio and Fama-French factor models.
result Customer momentum generates significant monthly returns and is statistically significant.
Study optimizes classifiers for credit card mail campaigns and default prediction.
problem Optimizing classifiers for credit card mail campaigns and default prediction.
method Three distinct models: response, risk, and response-risk. Optimized various performance metrics.
result Random Forest classifier achieves highest accuracy (83.2%) in multi-class response-risk model.
Paper proposes a new topology for AML analysis using Poincaré embeddings.
problem Complex money laundering schemes and regulatory constraints hinder AML analysis and information sharing.
method Proposes a new topology for AML analysis using Poincaré embeddings.
result Demonstrates improved AML analysis and information sharing through Poincaré embeddings.
Paper proposes a method to aggregate customer engagement data for better ranking of e-commerce results.
problem Cold start problem and under-representation of new or under-impressed products in e-commerce search results.
method Aggregates customer engagements within a day for the same query as input training data for machine learning models.
result Training models on aggregated data leads to better ranking of new and under-impressed products.
Study uses Open Banking data to estimate customer value, showing potential 21% increase.
problem Limited CLV estimation using single-entity data.
method Introduces PCLV framework using Open Banking data for comprehensive customer value estimation.
result Open Banking data can estimate PCLV per competitor, showing a 21.06% increase over Actual CLV.
Dynamic promotion optimization for e-commerce platforms within financial constraints.
problem Balancing promotional costs with incremental revenue for sustainable growth.
method Knapsack Problem formulation for dynamic optimization, Retrospective Estimation, online-dynamic calibration.
result Significant increase in target outcome while staying within financial constraints.
In order to better engage with customers, retailers rely on extensive customer and product databases which allows them to better understand customer behaviour and purchasing patterns. This has long been a challenging task as customer modelling is a multi-faceted, noisy and time-dependent problem. The most common way to…
The paper uses RFM and clustering to segment bank customers.
problem Challenges in customer retention and profitable segmentation in banking.
method RFM technique and clustering algorithms applied to real data.
result Successful customer segmentation improves conversion rates.
The study improves CLV predictions in retail banking with machine learning.
problem Estimating customer lifetime value in retail banking is challenging.
method Developed a novel framework for CLV predictions over arbitrary time horizons.
result 43% improvement in out-of-time CLV prediction error.
Study compares classification techniques to predict customer churn in banking.
problem Predicting customer churn in banking industry.
method Comparison of six supervised classification techniques (ANN and random forest) on 10000 European bank customers.
result ANN structure with five nodes in a single hidden layer is the best performing classifier.