Paper aims to improve relevance of e-commerce search results.
problem Improving relevance of online product search results.
method Combines machine learning, NLP, and IR techniques to predict relevance scores.
result Deep learning models outperform conventional IR models in relevance prediction.
Outfittery uses machine learning to help stylists choose appropriate fashion items.
problem Selecting appropriate fashion items and ensuring relevance to customers.
method Combining machine learning with human expertise to recommend items by style fit and relevance.
result The method successfully recommends fashion items by style fit and relevance.
Genealogy research is the study of family history using available resources such as historical records. Ancestry provides its customers with one of the world's largest online genealogical index with billions of records from a wide range of sources, including vital records such as birth and death certificates, census re…
Paper proposes a method to aggregate customer engagement data for better ranking of e-commerce results.
problem Cold start problem and under-representation of new or under-impressed products in e-commerce search results.
method Aggregates customer engagements within a day for the same query as input training data for machine learning models.
result Training models on aggregated data leads to better ranking of new and under-impressed products.
Study on electronic banking satisfaction in Nigeria.
problem Limited research on factors enhancing end users' satisfaction in electronic banking.
method Empirical analysis of factors influencing electronic banking user satisfaction.
result Factors influencing electronic banking user satisfaction and their relationship with satisfaction.
Intel's system identifies and categorizes businesses for sales opportunities.
problem Identifying relevant new markets and customers for large enterprises.
method Mining public business web pages, enriching with external data, and using deep learning.
result Significantly boosts sales personnel's ability to discover new customers and partnerships.
Deep learning predicts fit for fashion e-commerce.
problem Predicting correct fit for customer satisfaction and cost reduction.
method Deep learning content-collaborative approach using customer and article embeddings.
result Significant improvement over state-of-the-art methods.
We study a general problem of allocating limited resources to heterogeneous customers over time under model uncertainty. Each type of customer can be serviced using different actions, each of which stochastically consumes some combination of resources, and returns different rewards for the resources consumed. We consid…
Layer-wise Relevance Propagation (LRP) and saliency maps have been recently used to explain the predictions of Deep Learning models, specifically in the domain of text classification. Given different attribution-based explanations to highlight relevant words for a predicted class label, experiments based on word deleti…
A Qini-based uplift model improves retention marketing campaign performance.
problem Isolating the marketing effect of a campaign and identifying responsive customers.
method Qini-based uplift regression model using logistic regression.
result Qini-optimized uplift models improve performance and provide interpretable models.
Supervised randomization makes randomized experiments more cost-effective for uplift modeling.
problem Costly randomized experiments for uplift modeling.
method Integrates existing scoring models into randomized trials to target relevant customers while correcting for selection bias.
result Cost-efficient data collection under supervised randomization with competitive uplift model performance.
Modified BP attribution methods often ignore later layers' information, leading to misleading explanations.
problem Misleading explanations from modified BP methods ignoring later layers' information.
method Analysis of 9 modified BP methods including Deep Taylor Decomposition, LRP, Excitation BP, PatternAttribution, DeepLIFT, Deconv, RectGrad, Guided BP.
result Only DeepLIFT does not ignore later layers' information, providing a faithful explanation.
New loss functions optimize pricing policies using transaction data, ensuring expected revenue guarantees.
problem Optimizing pricing policies with transaction data where valuation data is not directly observed.
method Introducing convex loss functions for contextual pricing, focusing on log-concave valuation distributions.
result Proved expected revenue bounds for generalized hinge and quantile pricing loss functions.
The purpose of this study was to build a customer selection model based on 20 dimensions, including customer codes, total contribution, assets, deposit, profit, profit rate, trading volume, trading amount, turnover rate, order amount, withdraw amount, withdraw rate, process fee, process fee submitted, process fee retai…
This contribution is concerned with price optimisation of the new business for a non-life product. Due to high competition in the insurance market, non-life insurers are interested in increasing their conversion rates on new business based on some profit level. In this respect, we consider the competition in the market…
DCE learns customer embeddings from digital activity and financial context.
problem Comprehensive customer understanding in financial services.
method Leverages customers' digital activity and financial context to learn dense representations.
result DCE showed performance lift in three prediction problems.
Financial institutions use LSTM models to predict customer goals.
problem Predicting customer goals and actions in financial services.
method Used LSTM models with state-space graph embeddings on historical customer traces.
result Demonstrated the effectiveness of LSTM models in predicting customer goals and actions.
Customer momentum is a positive relationship between a firm's returns and past returns of its customers.
problem Understanding the relationship between a firm's returns and its customers' past returns.
method Examined customer momentum using a long-short equally-weighted decile portfolio and Fama-French factor models.
result Customer momentum generates significant monthly returns and is statistically significant.
The paper introduces revenue uplift modeling to maximize marketing profits.
problem Maximizing incremental sales versus maximizing incremental revenue in marketing campaigns.
method Response transformation and two-stage models to decompose campaign profit.
result Revenue uplift modeling can improve campaign profit substantially.
Paper proposes a new topology for AML analysis using Poincaré embeddings.
problem Complex money laundering schemes and regulatory constraints hinder AML analysis and information sharing.
method Proposes a new topology for AML analysis using Poincaré embeddings.
result Demonstrates improved AML analysis and information sharing through Poincaré embeddings.
Study uses Open Banking data to estimate customer value, showing potential 21% increase.
problem Limited CLV estimation using single-entity data.
method Introduces PCLV framework using Open Banking data for comprehensive customer value estimation.
result Open Banking data can estimate PCLV per competitor, showing a 21.06% increase over Actual CLV.
Every year, thousands of people receive consumer product related injuries. Research indicates that online customer reviews can be processed to autonomously identify product safety issues. Early identification of safety issues can lead to earlier recalls, and thus fewer injuries and deaths. A dataset of product reviews …
In order to better engage with customers, retailers rely on extensive customer and product databases which allows them to better understand customer behaviour and purchasing patterns. This has long been a challenging task as customer modelling is a multi-faceted, noisy and time-dependent problem. The most common way to…
Market research is generally performed by surveying a representative sample of customers with questions that includes contexts such as psycho-graphics, demographics, attitude and product preferences. Survey responses are used to segment the customers into various groups that are useful for targeted marketing and commun…
The paper uses RFM and clustering to segment bank customers.
problem Challenges in customer retention and profitable segmentation in banking.
method RFM technique and clustering algorithms applied to real data.
result Successful customer segmentation improves conversion rates.
The study improves CLV predictions in retail banking with machine learning.
problem Estimating customer lifetime value in retail banking is challenging.
method Developed a novel framework for CLV predictions over arbitrary time horizons.
result 43% improvement in out-of-time CLV prediction error.
Study clusters bank customers using LSTM and DTW.
problem Efficiently segmenting bank customers for targeted offers.
method Encoder-decoder LSTM network and Dynamic Time Warping (DTW).
result Hybrid method yields more accurate clusters.
Study compares classification techniques to predict customer churn in banking.
problem Predicting customer churn in banking industry.
method Comparison of six supervised classification techniques (ANN and random forest) on 10000 European bank customers.
result ANN structure with five nodes in a single hidden layer is the best performing classifier.
Auto dealerships receive thousands of calls daily from customers who are interested in sales, service, vendors and jobseekers. With so many calls, it is very important for auto dealers to understand the intent of these calls to provide positive customer experiences that ensure customer satisfaction, deep customer engag…
It is of high interest for a company to identify customers expected to bring the largest profit in the upcoming period. Knowing as much as possible about each customer is crucial for such predictions. However, their demographic data, preferences, and other information that might be useful for building loyalty programs …
Silent abandonment reduces contact center efficiency by 5%-15%.
problem Measuring customer abandonment and patience in text-based contact centers is challenging due to uncertainty.
method Developed methodologies to identify silent-abandonment customers and estimate customer patience using text analysis and queueing models.
result Silent abandonment accounts for 30%-67% of customer abandonments and reduces system efficiency by 5%-15%.
DALC customizes LSTM models for detectors in large-scale traffic networks.
problem Fine-grained traffic prediction for large-scale transportation networks.
method Formulated as a finite Markov decision process, introduced ALC algorithm for automatic customization, and developed DALC for distributed customization.
result DALC provides higher prediction accuracy than Apache Spark MLlib approaches.
Insurance firms use RL to optimize customer offers for desired target portfolios.
problem Optimizing insurance offers to achieve a desired customer portfolio.
method Developed a novel reinforcement learning algorithm.
result The RL algorithm outperforms traditional methods in a synthetic market.
Deep learning predicts customer churn in retail.
problem Accurately predicting which customers are likely to stop purchasing.
method Survival model parameters learned by recurrent neural networks.
result Individual level survival models for purchasing behavior.
Proposes a variational autoencoder for long-term customer revenue forecasting.
problem Predicting long-term customer revenue from sparse and irregular transaction data.
method Variational Autoencoder (VAE) with flexible latent representation.
result Improves upon latest benchmarks in multiple real-world datasets.
Customized-GNN generates model-specific for each graph.
problem Graphs in the same dataset have distinct structures.
method Proposes Customized-GNN framework to generate model-specific for each graph.
result Demonstrates effectiveness on various graph classification benchmarks.
Learning data representations that reflect the customers' creditworthiness can improve marketing campaigns, customer relationship management, data and process management or the credit risk assessment in retail banks. In this research, we adopt the Variational Autoencoder (VAE), which has the ability to learn latent rep…
We present a Bayesian framework for estimating the customer lifetime value (CLV) and the customer equity (CE) based on the purchasing behavior deducible from the market surveys on customer purchasing behavior. The proposed framework systematically addresses the challenges faced when the future value of customers is est…
Customer temporal behavioral data was represented as images in order to perform churn prediction by leveraging deep learning architectures prominent in image classification. Supervised learning was performed on labeled data of over 6 million customers using deep convolutional neural networks, which achieved an AUC of 0…
Telecommunications operators (telcos) traditional sources of income, voice and SMS, are shrinking due to customers using over-the-top (OTT) applications such as WhatsApp or Viber. In this challenging environment it is critical for telcos to maintain or grow their market share, by providing users with as good an experie…
Study analyzes how discounts affect train ticket purchases and rescheduling in Switzerland.
problem Understanding how discounts influence train ticket buying and rescheduling behavior.
method Machine learning techniques, including causal machine learning, to analyze survey data.
result Increasing a discount rate by 1% increases the rescheduled trip share by 0.16% among always buyers.
This paper monetizes customer load data to boost energy retailer profits.
problem Improving load forecasts to reduce energy imbalance costs.
method Cooperative game theory approach to quantify and distribute profits.
result Retailer gains significant profit from customer load data.
In this paper we study the setting where features are added or change interpretation over time, which has applications in multiple domains such as retail, manufacturing, finance. In particular, we propose an approach to provably determine the time instant from which the new/changed features start becoming relevant with…
Ebay uses forecasting and simulation to decide when to disable a vendor.
problem Determining the optimal time to disable a vendor to avoid customer loss.
method Data-driven approach involving multiplicative seasonality model, Monte Carlo simulation, and linear model.
result Identifies the best time to disable a vendor to minimize customer loss.
New model analyzes customer churn with tensor completion and binary data.
problem Analyzing the impact of interventions on customer churn.
method Tensorized latent factor block hazard model with 1-bit tensor completion.
result Effective categorization of interventions by similar impacts.
Paper predicts Airbnb prices using machine learning and customer reviews.
problem Predicting optimal Airbnb prices with limited property information.
method Uses machine learning, sentiment analysis, and various models.
result Develops a model to help both property owners and customers with price evaluation.
Paper compares NMF and LDA for topic labeling in customer communications.
problem Automatically labeling topics in customer inquiries.
method Uses NMF and LDA for topic mining and labeling.
result Proposes methods for automated topic subject labeling.
In the UK betting market, bookmakers often offer a free coupon to new customers. These free coupons allow the customer to place extra bets, at lower risk, in combination with the usual betting odds. We are interested in whether a customer can exploit these free coupons in order to make a sure gain, and if so, how the c…