Real-Time Bidding is nowadays one of the most promising systems in the online advertising ecosystem. In the presented study, the performance of RTB campaigns is improved by optimising the parameters of the users' profiles and the publishers' websites. Most studies about optimising RTB campaigns are focused on the biddi…
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48 results for “campaign profit”
The paper introduces revenue uplift modeling to maximize marketing profits.
problem Maximizing incremental sales versus maximizing incremental revenue in marketing campaigns.
method Response transformation and two-stage models to decompose campaign profit.
result Revenue uplift modeling can improve campaign profit substantially.
Real time bidding (RTB) enables demand side platforms (bidders) to scale ad campaigns across multiple publishers affiliated to an RTB ad exchange. While driving multiple campaigns for mobile app install ads via RTB, the bidder typically has to: (i) maintain each campaign's efficiency (i.e., meet advertiser's target cos…
Customer retention campaigns increasingly rely on predictive models to detect potential churners in a vast customer base. From the perspective of machine learning, the task of predicting customer churn can be presented as a binary classification problem. Using data on historic behavior, classification algorithms are bu…
HapNet predicts marketing campaign effects using a hierarchical structure.
problem Complex and challenging effect prediction for marketing campaigns.
method Hierarchical Capsule Prediction Network (HapNet).
result HapNet outperforms state-of-the-art methods in both synthetic and real data.
This study integrates cost-sensitive and causal classification methods.
problem Improving classification model performance in business decision-making.
method A unifying evaluation framework for cost-sensitive and causal classification.
result Conventional classification is a specific case of causal classification.
Extends expected value framework for cost-sensitive causal decision-making.
problem Optimizing operational decision-making with cost-sensitive causal classification.
method Introduces a cost-sensitive decision boundary based on estimated individual treatment effects, positive outcome probability, and cost parameters.
result Effective in maximizing expected causal profit, outperforming cost-insensitive ranking approach.
Modelling customer churn for the retail industry in a deep learning based sequential frameworkstat.ML
Deep learning predicts customer churn in retail.
problem Accurately predicting which customers are likely to stop purchasing.
method Survival model parameters learned by recurrent neural networks.
result Individual level survival models for purchasing behavior.
This paper enhances uplift modeling for multi-treatment marketing campaigns.
problem Optimizing marketing strategies by selecting individuals likely to respond to different treatments.
method Leveraging score ranking and calibration techniques.
result Improves overall performance of marketing campaigns.
The paper tackles the issue of preferential attachment in targeted display advertising by developing domain-adaptation approaches.
problem Skewed distribution of data leads to preferential attachment towards high-budget partners.
method Develops domain-adaptation approaches to predict interested users for low-budget partners.
result Proposed approaches outperform other domain-adaptation methods across different points of campaigns.
New method detects adversarial attacks in industrial systems.
problem Adversarial attacks compromise machine learning models in industrial control systems.
method Introduces domain adaptation layer and Monte Carlo simulation for proactive defense.
result Approximates Bayes optimal mitigation for improved detection model health.
Study uses causal machine learning to assess coupon campaign impact on retailer sales.
problem Assessing the causal effect of a coupon campaign on retailer sales.
method Causal machine learning algorithms, subgroup analysis, optimal policy learning.
result Only two coupon categories (drugstore and other food) have a significant positive impact on sales.
Study optimizes classifiers for credit card mail campaigns and default prediction.
problem Optimizing classifiers for credit card mail campaigns and default prediction.
method Three distinct models: response, risk, and response-risk. Optimized various performance metrics.
result Random Forest classifier achieves highest accuracy (83.2%) in multi-class response-risk model.
This paper optimizes ad bids and daily budgets for multiple campaigns in pay-per-click advertising.
problem Optimizing ad bids and daily budgets for multiple campaigns in pay-per-click advertising.
method Formulated as a combinatorial semi-bandit problem, solved using Gaussian Processes and four algorithms.
result Regret upper bounded as O(sqrt{T}), where T is the time horizon.
Study analyzes factors influencing healthcare providers' engagement with SMS campaigns.
problem Understanding what drives healthcare providers to engage with SMS campaigns.
method Used logistic regression, random forest, and neural network models to analyze data.
result Identified key factors influencing engagement with SMS campaigns.
The paper tackles budget allocation for multiple campaigns using a novel combinatorial bandit approach.
problem Maximizing cumulative returns with limited budgets across various ad lines.
method Formulated as a multi-task combinatorial bandit problem, integrates Bayesian hierarchical models, and uses Thompson sampling.
result Demonstrates robustness and adaptability in maximizing overall cumulative returns.
Qini-based Uplift Regressionstat.AP
A Qini-based uplift model improves retention marketing campaign performance.
problem Isolating the marketing effect of a campaign and identifying responsive customers.
method Qini-based uplift regression model using logistic regression.
result Qini-optimized uplift models improve performance and provide interpretable models.
PolicySynth improves synthetic data alignment with real data for better campaign decisions.
problem Synthetic data used in decision support systems often leads to incorrect decisions.
method PolicySynth framework that conditions synthetic data on churn scorer to align with real data decisions.
result PolicySynth achieves high strategy simulation fidelity (0.923-0.960) on churn and acquisition datasets.
Activists align with large fund preferences for success.
problem Aligning with large fund preferences increases activist success.
method Analyzed previous proxy voting behavior to estimate preferences and correlated them with activist success.
result Campaigns with higher alignment receive more votes and are more successful.
Pioneers a new network slicing solution for beyond-5G networks.
problem Ensuring diverse service level agreements (SLAs) in a multi-tenant environment with varying latency and throughput requirements.
method Leverages a multi-armed-bandit-based (MAB) orchestrator, LACO, that makes adaptive resource slicing decisions based on system structure information.
result Near-optimal results in resource slicing decisions with no prior knowledge of traffic demand or channel quality statistics.
Paper addresses CPA line forecasting in online advertising mid-flight.
problem Forecasting ad campaign performance mid-flight considering bidding mechanisms.
method Generates relationships between metrics and optimization signals, estimates sensitivity, and characterizes advertiser spends vs. eCPA.
result Demonstrates promising accuracy in forecasting against actual deliveries.
Optimizes user marketing campaigns to balance cost and effectiveness.
problem Lack of methods to optimize marketing campaigns considering cost and effectiveness.
method Proposes a treatment effect optimization algorithm using deep learning to balance cost and effectiveness.
result Demonstrates superior performance in cost-efficiency and real-world business value.
The paper tackles decision making problems with funnel structure in email marketing campaigns.
problem Decision making challenges in systems with funnel structure, where fewer observations are received from deeper layers.
method Formulated as a contextual bandit with funnel structure and developed a multi-task learning algorithm.
result Our algorithms offer significant improvement over previous methods in email marketing campaigns.
This paper addresses the problem of inferring a regular expression from a given set of strings that resembles, as closely as possible, the regular expression that a human expert would have written to identify the language. This is motivated by our goal of automating the task of postmasters of an email service who use r…
Framework detects influential actors in disinformation networks.
problem Identifying and countering hostile influence operations on social media.
method Combines NLP, ML, graph analytics, and causal inference.
result 96% precision, 79% recall, 96% PR-curve area for IO detection.
Mobile payment incentives optimized using merchant transaction networks.
problem Optimizing marketing campaigns with limited budgets.
method Graph representation learning on transaction networks.
result Effective modeling of merchant sensitivity to incentives.
Chagas disease is a neglected disease, and information about its geographical spread is very scarse. We analyze here mobility and calling patterns in order to identify potential risk zones for the disease, by using public health information and mobile phone records. Geolocalized call records are rich in social and mobi…
Study uses time series analysis to predict player churn and conversion in games.
problem Predicting player churn and conversion in free-to-play games.
method State Space time series approach with Autoregressive Integrated Moving Average and Unobserved Components models.
result Unobserved Components approach fails to detect marketing campaigns and predicts abandonment poorly.
Study optimal bidding strategies for digital ads targeting purchases and health campaigns.
problem Optimizing advertising strategies in digital channels.
method Continuous-time models encoding user behavior and auction mechanisms, semi-explicit formulas for optimal bidding.
result Semi-explicit formulas for optimal value and bidding policy for different types of advertising.
A PID-based feedback-control system improves multiple KPIs in RTB display advertising.
problem Challenges in simultaneously improving multiple KPIs in RTB campaigns.
method Sequential Control using PID-based feedback and importance metrics.
result Effective in simultaneously controlling multiple KPIs in both simulations and live traffic.
It takes skill to build a meaningful predictive model even with the abundance of implementations of modern machine learning algorithms and readily available computing resources. Building a model becomes challenging if hundreds of terabytes of data need to be processed to produce the training data set. In a digital adve…
The study compares profitability of conventional and Islamic banks in Bangladesh.
problem Evaluating profitability of commercial banks in Bangladesh.
method Examined bank-specific, industry-specific, and banking system factors on profitability.
result Islamic banks consistently outperform conventional banks in profitability.
Uplifting Banditsstat.ML
UCB algorithms estimate uplifts in multi-variable reward systems.
problem Marketing campaigns and recommender systems with multiple outcome variables.
method UCB-style algorithms for estimating uplifts over a baseline.
result Sublinear regret bounds for multiple problem variants.
The profitability of CPMMs is significantly impacted by mint and burn fees.
problem Understanding the profitability of decentralized exchanges.
method Formalized liquidity providers' profitability conditions, studied the effect of mint and burn fees, and compiled a large data set from Uniswap V2 transactions.
result The profitability of liquidity provision is severely affected by mint and burn costs.
Fossil power firms have recently profited more than renewables, but this may be a temporary phenomenon.
problem The profitability gap between renewable and fossil power firms in Europe.
method Machine-learning clustering and Bayesian model averaging.
result Renewable power firms are becoming more profitable, while fossil power firms are becoming less so.
This paper introduces strategies to maximize arbitrage profits in decentralized exchanges.
problem Maximizing profits from arbitrage loops in decentralized exchanges.
method Three strategies: MaxPrice, MaxMax, and Convex Optimization.
result The Convex Optimization strategy yields the highest monetized arbitrage profit in theory and practice.
Marxism's rate of profit thesis rejected as illogical.
problem Marxism's rate of profit thesis is challenged as illogical.
method Rejects Marx's thesis on the long-term tendency of the rate of profit to fall.
result Marxism's rate of profit thesis is rejected as illogical.
Equations track profits and losses in trading algorithms.
problem Evaluating the performance of trading algorithms.
method Formal equations incorporating spread.
result Evaluate trading model algorithms' performance.
Fluctuations of company yearly profits versus scaled revenue: Fat tail distribution of Levy typeq-fin.GN
We analyze annual revenues and earnings data for the 500 largest-revenue U.S. companies during the period 1954-2007. We find that mean year profits are proportional to mean year revenues, exception made for few anomalous years, from which we postulate a linear relation between company expected mean profit and revenue. …
In this paper, we attempt to improve Statistical Machine Translation (SMT) systems on a very diverse set of language pairs (in both directions): Czech - English, Vietnamese - English, French - English and German - English. To accomplish this, we performed translation model training, created adaptations of training sett…
This paper proposes a two-stage scoring approach to help lenders decide their fund allocations in the peer-to-peer (P2P) lending market. The existing scoring approaches focus on only either probability of default (PD) prediction, known as credit scoring, or profitability prediction, known as profit scoring, to identify…
Study analyzes factors affecting profits in crypto liquidity provision.
problem Liquidity providers lack guidance for developing profitable strategies.
method Developed a measurement model based on impermanent loss to analyze key parameters.
result Uncovered influences of key parameters on LPs' profits.
A new framework integrates credit scoring into profit scoring for better P2P lending investments.
problem Maximizing profit while minimizing risk in P2P lending investments.
method Two-stage framework using Light Gradient Boosting Machine (lightGBM) to integrate credit scoring into profit scoring.
result The proposed framework identifies more profitable loans and provides better investment guidance.
Is an investor stolen their profits by mimic investors? Investigated by an agent-based modelq-fin.CP
Study shows adding similar investors can either increase or decrease profits, depending on their strategy.
problem Investors argue conflictingly about the impact of adding similar investors on their profits.
method Built an agent-based financial market model with additional agents and investigated their earnings.
result Adding similar fundamental agents stabilizes market prices and decreases profits, while adding similar technical agents makes prices unstable and increases profits.
Study shows environmental spending positively impacts company profitability.
problem Impact of environmental spending on company profitability.
method Panel data regression analysis using E-Views.
result Environmental spending positively impacts profitability metrics.
Study examines downsizing impact on Indian construction firms' profitability.
problem Impact of downsizing layoffs on construction firms' profitability in India.
method Used Co-integration test, OLS, and VAR models on secondary data of 15 companies.
result Employee Expenses and Number of Employees have significant impact on profitability.
Expands robust profit opportunities to include distributional uncertainty.
problem Distributional uncertainty in financial markets.
method Formulates infinite dimensional primal problems, simplifies to finite dimensional dual problems using Wasserstein distance.
result Distributional uncertainty can enhance robustness of profit opportunities.
A conjecture on the distribution of firm profitcond-mat.other
A common assumption of political economy is that profit rates across firms or sectors tend to uniformity, and often models are formulated in which this tendency is assumed to have been realised. But in reality this tendency is never realised and the distribution of firm profits is not degenerate but skewed to the right…