Study combines dynamic mode and wavelet decomposition for marketing time series analysis.
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Time series data in the retail world are particularly rich in terms of dimensionality, and these dimensions can be aggregated in groups or hierarchies. Valuable information is nested in these complex structures, which helps to predict the aggregated time series data. From a portfolio of brands under HUUB's monitoring, …
Co-branding improves stock performance for firms.
Fashion preference is a fuzzy concept that depends on customer taste, prevailing norms in fashion product/style, henceforth used interchangeably, and a customer's perception of utility or fashionability, yet fashion e-retail relies on algorithmically generated search and recommendation systems that process structured d…
We present a linear agent based model on brand competition. Each agent belongs to one of the two brands and interacts with its nearest neighbors. In the process the agent can decide to change to the other brand if the move is beneficial. The numerical simulations show that the systems always condenses into a state when…
Sparse alpha-norm regularization has many data-rich applications in Marketing and Economics. Alpha-norm, in contrast to lasso and ridge regularization, jumps to a sparse solution. This feature is attractive for ultra high-dimensional problems that occur in demand estimation and forecasting. The alpha-norm objective is …
Study reveals holiday effect on China's time-honored brands, especially alcoholic beverages.
Little is known about how different types of advertising affect brand attitudes. We investigate the relationships between three brand attitude variables (perceived quality, perceived value and recent satisfaction) and three types of advertising (national traditional, local traditional and digital). The data represent t…
The social media revolution has changed the way that brands interact with consumers. Instead of spending their advertising budget on interstate billboards, more and more companies are choosing to partner with so-called Internet "influencers" --- individuals who have gained a loyal following on online platforms for the …
AI-enhanced product embeddings boost demand analysis accuracy.
Consider an ephemeral sale-and-repurchase of a security resulting in the same position before the sale and after the repurchase. A sale-and-repurchase is a wash sale if these transactions result in a loss within calendar days. Since a portfolio is essentially the same after a wash sale, any tax advantage from …
Paper proposes a machine learning method to predict sale efficacy.
To investigate the actual phenomena of transport on a complex network, we analysed empirical data for an inter-firm trading network, which consists of about one million Japanese firms and the sales of these firms (a sale corresponds to the total in-flow into a node). First, we analysed the relationships between sales a…
Study finds sales forecasters overreact to extreme news.
AI-driven sales prioritization boosts renewal bookings by 8.08%.
The paper proposes a ML workflow for B2B sales prediction.
Online reviews are feedback voluntarily posted by consumers about their consumption experiences. This feedback indicates customer attitudes such as affection, awareness and faith towards a brand or a firm and demonstrates inherent connections with a company's future sales, cash flow and stock pricing. However, the pred…
This paper improves sales forecasting on Tmall using Fourier decomposition and Tweedie distribution optimization.
Sales data in a commodity market (supermarket sales to consumers) has been analysed by studying the fluctuation spectrum and noise correlations. Three related products (ketchup, mayonnaise and curry sauce) have been analysed. Most noise in sales is caused by promotions, but here we focus on the fluctuations in baseline…
We analyze a database comprising quarterly sales of 55624 pharmaceutical products commercialized by 3939 pharmaceutical firms in the period 1992--2001. We study the probability density function (PDF) of growth in firms and product sales and find that the width of the PDF of growth decays with the sales as a power law w…
We analyze an exhaustive data-set of new-cars monthly sales. The set refers to 10 years of Spanish sales of more than 6500 different car model configurations and a total of 10M sold cars, from January 2007 to January 2017. We find that for those model configurations with a monthly market-share higher than 0.1% the sale…
New approach optimizes sales process for B2B businesses.
Sales forecast is an essential task in E-commerce and has a crucial impact on making informed business decisions. It can help us to manage the workforce, cash flow and resources such as optimizing the supply chain of manufacturers etc. Sales forecast is a challenging problem in that sales is affected by many factors in…
Improved sales forecasting for new products using transfer learning.
Article offers models for choosing sale-leaseback vs debt.
Retail company uses Prophet algorithm for accurate sales forecasting.
Many economic applications including optimal pricing and inventory management requires prediction of demand based on sales data and estimation of sales reaction to a price change. There is a wide range of econometric approaches which are used to correct a bias in estimates of demand parameters on censored sales data. T…
New method improves sales forecasting accuracy using tensor factorization.
The fashion industry is establishing its presence on a number of visual-centric social media like Instagram. This creates an interesting clash as fashion brands that have traditionally practiced highly creative and editorialized image marketing now have to engage with people on the platform that epitomizes impromptu, r…
This paper is devoted to a geometric-measure-theoretic study of the brand new affine BV-capacity which is essentially different from the classic BV-capacity in dimension greater than one.
ARIMA model outperforms advanced forecasting models in predicting Walmart sales.
The paper explores how to measure and optimize ad reach while maintaining user privacy.
Keywords: corporate finance, Wrocław University of Economics, net profit margin lub net sales profitability
The paper proposes a method to improve sales forecasts by selecting optimal reference classes.
Detailed empirical studies of publicly traded business firms have established that the standard deviation of annual sales growth rates decreases with increasing firm sales as a power law, and that the sales growth distribution is non-Gaussian with slowly decaying tails. To explain these empirical facts, a theory is dev…
Model predicts competition between similar products in sales.
Empirical data of supermarket sales show stylised facts that are similar to stock markets, with a broad (truncated) Levy distribution of weekly sales differences in the baseline sales [R.D. Groot, Physica A 353 (2005) 501]. To investigate the cause of this, the influence of social interactions and advertisements are st…
We consider a context-based dynamic pricing problem of online products, which have low sales. Sales data from Alibaba, a major global online retailer, illustrate the prevalence of low-sale products. For these products, existing single-product dynamic pricing algorithms do not work well due to insufficient data samples.…
The paper introduces a method for forecasting corporate sales growth using multiple reference variables.
A constrained informationally efficient market is defined to be one whose price process arises as the outcome of some equilibrium where agents face restrictions on trade. This paper investigates the case of short sale constraints, a setting which despite its simplicity, generates new insights. In particular, it is show…
Paper analyzes fire sales in a network of banks using VWAP and LOB pricing.
Model explains how stablecoin runs are influenced by large sales and reserve quality.
Analytical results bound the approach to oligarchy in a modified asset exchange model.
Through a short sale, a person borrows a share of stock from a lender, sells the borrowed share to a third person at the current price, and purchases an identical share in the market at a future date and at a future price to replace the borrowed share of stock. This only makes sense if the short seller anticipates a do…
Paper predicts future sales using machine learning techniques.
Improved sales forecasting at various levels using ensemble methods.
This study enhances sales forecasts by integrating market indicators into forecasting models.
Model predicts alternating market dominance for two competing firms.