Customers are usually exposed to online digital advertisement channels, such as email marketing, display advertising, paid search engine marketing, along their way to purchase or subscribe products( aka. conversion). The marketers track all the customer journey data and try to measure the effectiveness of each advertis…
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4 results for “Multi-touch”
A Graphical Point Process Framework for Understanding Removal Effects in Multi-Touch Attributionstat.ME
New framework for attributing online marketing touchpoints.
problem Fine-grained attribution of individual touchpoints' effects.
method Graphical point process framework for studying conversion effects.
result Proposed methods allocate proper credit to touchpoints for each customer's path.
This paper describes a practical system for Multi Touch Attribution (MTA) for use by a publisher of digital ads. We developed this system for JD.com, an eCommerce company, which is also a publisher of digital ads in China. The approach has two steps. The first step ('response modeling') fits a user-level model for purc…
Learning to recognize touch gestures: recurrent vs. convolutional features and dynamic samplingcs.LG
We propose a fully automatic method for learning gestures on big touch devices in a potentially multi-user context. The goal is to learn general models capable of adapting to different gestures, user styles and hardware variations (e.g. device sizes, sampling frequencies and regularities). Based on deep neural networks…