Study examines how different types of advertising impact brand attitudes.
problem Understanding how advertising types affect brand perceptions.
method Analysis of 575 brands over five years, using national, local, and digital ads, with brand/quarter and industry/week fixed effects.
result Different types of advertising have varying impacts on brand perceptions.
Co-branding improves stock performance for firms.
problem Little research on co-branding's impact on firm stock value.
method Developed a conceptual framework and tested hypotheses.
result Co-branding events lead to positive abnormal returns.
We present a linear agent based model on brand competition. Each agent belongs to one of the two brands and interacts with its nearest neighbors. In the process the agent can decide to change to the other brand if the move is beneficial. The numerical simulations show that the systems always condenses into a state when…
Machine learning predicts ideal brand-influencer partnerships.
problem Finding the right influencer for a brand is challenging.
method Developed a machine learning algorithm to predict successful partnerships.
result Algorithm can predict fruitful brand-influencer partnerships.
New concept of attitude towards probability introduced in risk sharing problems.
problem Risk sharing problems and attitudes towards probability.
method Generalized definition of probability premium, local approximation, rank-dependent utility model, dual theory.
result Attitude towards probability can be first-order or second-order, depending on the model.
Study reveals holiday effect on China's time-honored brands, especially alcoholic beverages.
problem Understanding holiday impact on China's time-honored brands.
method Event study using listed companies of China's time-honored brands from 2012-2021.
result Time-honored brand stocks show significant post-holiday effect during Chinese New Year, alcoholic beverages more sensitive.
SlideVaR balances risk and prudence by considering variable investor attitudes.
problem Finding a risk measure that reflects variable investor attitudes and market changes.
method Introducing SlideVaR, a new risk measure that considers risk-tail regions and sub-additivity.
result SlideVaR outperforms traditional measures in markets with frequent state changes.
Study combines dynamic mode and wavelet decomposition for marketing time series analysis.
problem Insufficient quantitative studies in marketing literature.
method Dynamic mode decomposition and wavelet decomposition for marketing time series.
result Effect of time scale on brand sales persistence and forecasting.
ANFIS system improves satellite attitude estimation and control.
problem Improving accuracy of satellite attitude estimation and control.
method Adaptive neuro-fuzzy integrated (ANFIS) model for satellite attitude estimation and control.
result ANFIS controller outperforms optimal PID controller in time and smoothness.
Examines optimal risk sharing with realistic risk attitudes, finding risk seeking in certain subdomains.
problem Optimal risk sharing with empirically realistic risk attitudes.
method Allows for risk-seeking agents, generalizes expected utility, and uses counter-monotonic improvement theorem.
result First empirical results on optimal risk sharing with realistic risk attitudes.
Study optimal stopping for group with diverse discount rates using an attitude function.
problem Optimal stopping for a group with diverse discount rates under an aggregation preference.
method Develop iterative approach using consistent planning for time-consistent equilibria.
result Characterize all time-consistent mild equilibria as fixed points of an operator.
Optimal risk sharing found for heterogeneous risk attitudes using distortion risk measures.
problem Risk sharing in economies with diverse risk attitudes.
method Modeling preferences with distortion risk measures, using comonotonic and counter-monotonic principles.
result Optimal risk sharing strategies identified based on risk attitudes, reducing the n-agent problem to a two-agent formulation. Neural networks outperform conventional filters in inertial sensor-based attitude estimation.
problem Limited accuracy in inertial sensor-based attitude estimation due to dynamic and static motion.
method Investigated neural networks versus conventional filters for improving accuracy.
result Neural networks outperform conventional filters only with domain-specific optimizations.
A sliding surface stabilizes rigid body attitude control.
problem Stabilizing rigid body attitude control robustly.
method Proposed sliding surface as Lie subgroup, designed sliding-mode controller.
result Closed-loop system is robust against disturbances and unwinding.
Paper proposes a deep learning method for better IMU gyroscope data.
problem Improving accuracy of IMU gyroscope data for robot orientation estimation.
method Dilated convolution neural network, proper loss function, key points identification.
result Algorithm outperforms state-of-the-art on unseen test sequences.
Online reviews predict long-term stock returns.
problem Little research on predicting individual stock returns using online reviews.
method Selected 6,246 features from 18 million reviews; built prediction models with cross-validation.
result Achieved 13.94% accuracy improvement over existing methods.
Study analyzes gambling behavior and risk attitudes using blockchain data.
problem Lack of real-life gambling data for validating predictions and experimental findings.
method Collects and analyzes betting data from a decentralized application on the Ethereum Blockchain.
result Empirical examples of gambling systems and insights into risk preferences.
Paper introduces EnDKF for more accurate pose tracking.
problem Accurate pose tracking with directional uncertainty.
method EnDKF integrates unit-quaternion attitude representation for better directional uncertainty capture.
result Significant reduction in error compared to traditional methods.
Investigates how diversification preferences relate to risk attitudes.
problem Connecting diversification preferences to risk attitudes.
method Analyzes diversification preferences for various pairs of risks under different conditions.
result Diversification preferences for certain pairs of risks imply specific levels of risk aversion.
We propose a formula of time-series prediction by means of three states random field Ising model (RFIM). At the economic crisis due to disasters or international disputes, the stock price suddenly drops. The macroscopic phenomena should be explained from the corresponding microscopic view point because there are existi…
Model-free preference under ambiguity defined and applied.
problem Understanding and quantifying ambiguity aversion and prudence.
method Introduces a new model-free definition of ambiguity attitudes and applies it in various contexts.
result New definition of ambiguity prudence equivalent to specific mathematical functions.
New framework learns complex AI attitudes from heterogeneous data.
problem Heterogeneous ordinal structure in AI attitudes, poorly captured by existing methods.
method Monotone Gaussian score embedding, BNP complexity discovery, confirmatory fixed-K estimation.
result Reduced holdout MSE by 25.8% over single-graph baseline.
Empirical evidence supports new financial market definitions.
problem Investor risk attitudes in financial markets.
method Developed a new method to analyze risk attitudes.
result Risk-averse behavior in equity investors, risk-loving behavior in risk-free asset investors.
New approach for optimal stopping under model ambiguity, considering agent's attitude towards ambiguity.
problem Optimal stopping under model ambiguity and varying levels of ambiguity aversion.
method Introduces a time-inconsistent stopping problem with an α-maxmin nonlinear expectation and seeks subgame perfect equilibrium policies through fixed-point iterations. result Equilibrium stopping policies can be obtained through fixed-point iteration and vary based on an agent's ambiguity attitude.
We provide foundations for decisions in face of unlikely events by extending the standard framework of Savage to include preferences indexed by a family of events. We derive a subjective lexicographic expected utility representation which allows for infinitely many lexicographically ordered levels of events and for eve…
Study examines perceptions and attitudes about breast cancer on Twitter.
problem Understanding public perceptions and attitudes towards breast cancer on social media.
method Identified and collected tweets, used topic modeling and sentiment analysis.
result Identified themes and quantified users' perceptions and emotions about breast cancer.
The fashion industry is establishing its presence on a number of visual-centric social media like Instagram. This creates an interesting clash as fashion brands that have traditionally practiced highly creative and editorialized image marketing now have to engage with people on the platform that epitomizes impromptu, r…
This paper is devoted to a geometric-measure-theoretic study of the brand new affine BV-capacity which is essentially different from the classic BV-capacity in dimension greater than one.
The paper explores how to measure and optimize ad reach while maintaining user privacy.
problem Measuring ad reach while preserving user privacy in online advertising.
method Introduces k-anonymity and probabilistic discounting for frequency capping. result Privacy introduces a significant performance drop but with manageable costs.
Experiment shows cognitive biases impact human-AI collaboration, highlighting the need for diverse evaluator samples.
problem Cognitive biases affect human-AI collaboration, leading to suboptimal outcomes.
method Randomized experiment with 2,784 participants, manipulating AI suggestion quality, task burden, and financial incentives.
result Individual attitudes toward AI are the strongest predictor of performance, influencing accuracy and overcorrection.
When investors have heterogeneous attitudes towards risk, it is reasonable to assume that each investor has a pricing kernel, and that these individual pricing kernels are aggregated to form a market pricing kernel. The various investors are then buyers or sellers depending on how their individual pricing kernels compa…
LLMs can simulate human investment attitudes based on personality traits.
problem Investigating how LLMs mimic human investment behaviors.
method Simulated investment task using LLM personas with specific Big Five personality profiles.
result LLMs can produce meaningful behavioural differences in investment tasks that align with human traits.
System filters inappropriate YouTube content for advertisers.
problem Inadequate detection of inappropriate content on YouTube ads.
method Proposes a system for identifying and filtering inappropriate content.
result Current countermeasures are ineffective in detecting inappropriate content.
In this paper we present an interacting-agent model of stock markets. We describe a stock market through an Ising-like model in order to formulate the tendency of traders getting to be influenced by the other traders' investment attitudes [1], and formulate the traders' decision-making regarding investment as the maxim…
The Frenet frame generalizes the Park transform for multi-phase circuits.
problem Generalizing the Park transform for multi-phase circuits.
method Using the Frenet frame and Cartan's moving frames.
result The Frenet frame provides a new approach to circuit analysis.
This paper solves a financial portfolio selection problem in incomplete markets.
problem Portfolio selection in incomplete financial markets with ambiguity.
method Constructing an efficient frontier, simplifying the problem, introducing a new distorted Legendre transformation, and proving the bipolar relation and distorted duality theorem.
result The existence and uniqueness of optimal strategies are shown for different utility functions under specific conditions.
Researchers quantify risk exposure and sensitivities in financial markets under model uncertainty.
problem Optimizing investment and pricing under model uncertainty in financial markets.
method Distributionally robust optimization, Wasserstein ball, first-order sensitivity analysis.
result Sensitivities of value function, investment policy, and marginal prices to model uncertainty can be non-monotonic.
A key aspect of word of mouth marketing are emotions. Emotions in texts help propagating messages in conventional advertising. In word of mouth scenarios, emotions help to engage consumers and incite to propagate the message further. While the function of emotions in offline marketing in general and word of mouth marke…
In decision under risk, the primal moments of mean and variance play a central role to define the local index of absolute risk aversion. In this paper, we show that in canonical non-EU models dual moments have to be used instead of, or on par with, their primal counterparts to obtain an equivalent index of absolute ris…
This paper solves robust utility maximization with unknown claim dependencies.
problem Investor optimizes utility in the presence of an intractable contingent claim.
method Quantile optimization approach, transforming dynamic problem into static concave optimization.
result Optimal payoffs depend on ambiguity attitude, market conditions, and claim characteristics.
This study proves new financial market theorems breaking standard risk definitions.
problem Breaking standard risk definitions in financial markets.
method Presenting proofs for new financial market theorems.
result New definitions are richer and broader than standard ones considering shape.
We study the risk criterion for investments based on the drawdown from the maximal value of the capital in the past. Depending on investor's risk attitude, thus his risk exposure, we find that the distribution of these drawdowns follows a general power law. In particular, if the risk exposure is Kelly-optimal, the expo…
There certainly is little or no doubt that politicians, sometimes consciously and sometimes not, exert a significant impact on stock markets. The evolving volatility over the Republican Donald Trump's surprise victory in the US presidential election is a perfect example when politicians, through announced policies, sen…
This paper presents a financial analysis over Twitter sentiment analytics extracted from listed retail brands. We investigate whether there is statistically-significant information between the Twitter sentiment and volume, and stock returns and volatility. Traditional newswires are also considered as a proxy for the ma…
These notes grew out of a lecture series given at RIMS in the summer of 2001. The lecture series was aimed at a broad audience that included many graduate students. Its purpose lay in familiarizing the audience with the basics of 3-manifold theory and introducing some topics of current research. The first portion of th…
We present a novel methodology for predicting future outcomes that uses small numbers of individuals participating in an imperfect information market. By determining their risk attitudes and performing a nonlinear aggregation of their predictions, we are able to assess the probability of the future outcome of an uncert…
We study dynamics of a simulated world with stock and money, driven by the externally given processes which we refer to as sentiments. The considered sentiments influence the buy/sell stock trading attitude, the perceived price uncertainty, and the trading intensity of all or a part of the market participants. We study…
Study of Killing spinor-valued forms and their integrability conditions.
problem Understanding Killing spinor-valued forms and their properties.
method Detailed treatment of prolongation and integrability conditions, relating to curvature of the manifold.
result New solutions found that are not from tensor products of Killing spinors and Killing-Yano forms.