Approach to optimize bidding policies offline using reinforcement learning.
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New bid shading algorithm reduces costs by 55%.
Deep network optimizes ad bidding for first-price auctions.
In today's economy, selling a new zero-marginal cost product is a real challenge, as it is difficult to determine a product's "correct" sales price based on its profit and dissemination. As an example, think of the price of a new app or video game. New sales mechanisms for selling this type of product need to be design…
Taobao, as the largest online retail platform in the world, provides billions of online display advertising impressions for millions of advertisers every day. For commercial purposes, the advertisers bid for specific spots and target crowds to compete for business traffic. The platform chooses the most suitable ads to …
This paper tackles optimal bidding strategies in adversarial first-price auctions.
Most e-commerce product feeds provide blended results of advertised products and recommended products to consumers. The underlying advertising and recommendation platforms share similar if not exactly the same set of candidate products. Consumers' behaviors on the advertised results constitute part of the recommendatio…
The author seeks to develop a model to alter the bid-offer spread, currently quoted by market makers, that varies with the market and trading conditions. The dynamic nature of financial markets and trading, as with the rest of social sciences, where changes can be observed and decisions can be made by participants to i…
Study optimal bidding strategies for digital ads targeting purchases and health campaigns.
Valuation adjustments are nowadays a common practice to include credit and liquidity effects in option pricing. Funding costs arising from collateral procedures, hedging strategies and taxes are added to option prices to take into account the production cost of financial contracts so that a profitability analysis can b…
We consider a class of auctions (Lowest Unique Bid Auctions) that have achieved a considerable success on the Internet. Bids are made in cents (of euro) and every bidder can bid as many numbers as she wants. The lowest unique bid wins the auction. Every bid has a fixed cost, and once a participant makes a bid, she gets…
New ML method detects incomplete bid-rigging cartels.
A new relaxed framework for pricing illiquid derivatives using bid-ask spreads.
Algorithm learns to bid in auctions with shilling, masking real bids.
Real-time advertising allows advertisers to bid for each impression for a visiting user. To optimize specific goals such as maximizing revenue and return on investment (ROI) led by ad placements, advertisers not only need to estimate the relevance between the ads and user's interests, but most importantly require a str…
BiCB combines traffic prediction and bidding optimization for live advertising.
Develops a new bidding system to maximize advertiser profit.
Optimizes bidding strategy for Maker Protocol auctions.
Optimizes bidding strategies for LinkedIn ads across multiple platforms.
Models of auctions or tendering processes are introduced. In every round of bidding the players select their bid from a probability distribution and whenever a bid is unsuccessful, it is discarded and replaced. For simple models, the probability distributions evolve to a stationary power law with the exponent dependent…
Proposes a virtual bidding strategy for electricity markets using stochastic control.
Optimizes RTB bidding without exploration, improving performance under various budgets.
The paper proposes a new method to forecast winning prices in real-time bidding.
In this paper a finite discrete time market with an arbitrary state space and bid-ask spreads is considered. The notion of an equivalent bid-ask martingale measure (EBAMM) is introduced and the fundamental theorem of asset pricing is proved using (EBAMM) as an equivalent condition for no-arbitrage. The Cox-Ross-Rubinst…
Accurate forecasts of electricity spot prices are essential to the daily operational and planning decisions made by power producers and distributors. Typically, point forecasts of these quantities suffice, particularly in the Nord Pool market where the large quantity of hydro power leads to price stability. However, wh…
Deep learning detects bid-rigging cartels with high accuracy.
Model predicts bid and ask price dynamics with spread-dependent intensities.
Quantum theory explains price dynamics in financial markets, capturing bid-ask spread and ergodicity.
Paper uses reinforcement learning to optimize bid-ask spreads in OTC markets.
This paper improves bidding price prediction for ancillary services markets, boosting revenues.
This work optimizes bid strategies for online auctions using measure-valued optimization.
In the last three decades, we have seen a significant increase in trading goods and services through online auctions. However, this business created an attractive environment for malicious moneymakers who can commit different types of fraud activities, such as Shill Bidding (SB). The latter is predominant across many a…
Predicting click and conversion probabilities when bidding on ad exchanges is at the core of the programmatic advertising industry. Two separated lines of previous works respectively address i) the prediction of user conversion probability and ii) the attribution of these conversions to advertising events (such as clic…
We introduce, in continuous time, an axiomatic approach to assign to any financial position a dynamic ask (resp. bid) price process. Taking into account both transaction costs and liquidity risk this leads to the convexity (resp. concavity) of the ask (resp. bid) price. Time consistency is a crucial property for dynami…
The participants of the electricity market concern very much the market price evolution. Various technologies have been developed for price forecast. SVM (Support Vector Machine) has shown its good performance in market price forecast. Two approaches for forming the market bidding strategies based on SVM are proposed. …
Grid-scale batteries' bid patterns in price uncertainty markets
Paper proposes a decentralized payment clearing system using blockchain and optimal bidding strategies.
Optimal bidding strategy for multi-platform ad auctions under budget constraints.
Real-time bidding (RTB) systems, which utilize auctions to allocate user impressions to competing advertisers, continue to enjoy success in digital advertising. Assessing the effectiveness of such advertising remains a challenge in research and practice. This paper proposes a new approach to perform causal inference on…
Paper analyzes bidding strategies in smart grid PDAs, proposing a new method that outperforms existing strategies.
Microstructure of market dynamics is studied through analysis of tick price data. Linear trend is introduced as a tool for such analysis. Trend arbitrage inequality is developed and tested. The inequality sets limiting relationship between trend, bid-ask spread, market reaction and average update frequency of price inf…
Develops a model for bid and ask prices using stochastic control.
Improved learning algorithm for first-price auctions reduces regret significantly.
A new method calculates implied volatilities without using option prices.
In this paper we present a theoretical framework for determining dynamic ask and bid prices of derivatives using the theory of dynamic coherent acceptability indices in discrete time. We prove a version of the First Fundamental Theorem of Asset Pricing using the dynamic coherent risk measures. We introduce the dynamic …
In recent years, RTB(Real Time Bidding) becomes a popular online advertisement trading method. During the auction, each DSP(Demand Side Platform) is supposed to evaluate current opportunity and respond with an ad and corresponding bid price. It's essential for DSP to find an optimal ad selection and bid price determina…
Study proposes a machine learning method for bid shading in first-price auctions.
In the domain of the so called Econophysics some attempts already have been made for applying the theory of Thermodynamics and Statistical Mechanics to economics and financial markets. In this paper a similar approach is made from a different perspective, trying to model the limit order book and price formation process…