A locally-built, LLM-digested index of recent arXiv papers in quant finance, geometry/topology, and statistical ML — keyword search served straight from SQLite on this machine.
HapNet predicts marketing campaign effects using a hierarchical structure.
This paper enhances uplift modeling for multi-treatment marketing campaigns.
Study uses causal machine learning to assess coupon campaign impact on retailer sales.
Optimizes user marketing campaigns to balance cost and effectiveness.
Uplift models support decision-making in marketing campaign planning. Estimating the causal effect of a marketing treatment, an uplift model facilitates targeting communication to responsive customers and efficient allocation of marketing budgets. Research into uplift models focuses on conversion models to maximize inc…
The paper tackles decision making problems with funnel structure in email marketing campaigns.
Mobile payment incentives optimized using merchant transaction networks.
Uplift models provide a solution to the problem of isolating the marketing effect of a campaign. For customer churn reduction, uplift models are used to identify the customers who are likely to respond positively to a retention activity only if targeted, and to avoid wasting resources on customers that are very likely …
Study uses time series analysis to predict player churn and conversion in games.
The paper tackles budget allocation for multiple campaigns using a novel combinatorial bandit approach.
UCB algorithms estimate uplifts in multi-variable reward systems.
PolicySynth improves synthetic data alignment with real data for better campaign decisions.
A simple Ising spin model which can describe the mechanism of advertising in a duopoly market is proposed. In contrast to other agent-based models, the influence does not flow inward from the surrounding neighbors to the center site, but spreads outward from the center to the neighbors. The model thus describes the spr…
Real-Time Bidding is nowadays one of the most promising systems in the online advertising ecosystem. In the presented study, the performance of RTB campaigns is improved by optimising the parameters of the users' profiles and the publishers' websites. Most studies about optimising RTB campaigns are focused on the biddi…
Study optimal bidding strategies for digital ads targeting purchases and health campaigns.
Model analyzes OTC market making with reputation feedback.
Model analyzes how reputation feedback affects OTC market making.
Machine learning models are vulnerable to adversarial inputs that induce seemingly unjustifiable errors. As automated classifiers are increasingly used in industrial control systems and machinery, these adversarial errors could grow to be a serious problem. Despite numerous studies over the past few years, the field of…
The paper tackles the issue of preferential attachment in targeted display advertising by developing domain-adaptation approaches.
Real time bidding (RTB) enables demand side platforms (bidders) to scale ad campaigns across multiple publishers affiliated to an RTB ad exchange. While driving multiple campaigns for mobile app install ads via RTB, the bidder typically has to: (i) maintain each campaign's efficiency (i.e., meet advertiser's target cos…
This study compares logistic regression and XGBoost for predicting credit risk.
In the age of data driven solution, the customer demographic attributes, such as gender and age, play a core role that may enable companies to enhance the offers of their services and target the right customer in the right time and place. In the marketing campaign, the companies want to target the real user of the GSM …
Study optimizes classifiers for credit card mail campaigns and default prediction.
This paper optimizes ad bids and daily budgets for multiple campaigns in pay-per-click advertising.
Online media provides opportunities for marketers through which they can deliver effective brand messages to a wide range of audiences. Advertising technology platforms enable advertisers to reach their target audience by delivering ad impressions to online users in real time. In order to identify the best marketing me…
A typical viral marketing model identifies influential users in a social network to maximize a single product adoption assuming unlimited user attention, campaign budgets, and time. In reality, multiple products need campaigns, users have limited attention, convincing users incurs costs, and advertisers have limited bu…
Study analyzes factors influencing healthcare providers' engagement with SMS campaigns.
Deep learning predicts customer churn in retail.
In digital advertising, Click-Through Rate (CTR) and Conversion Rate (CVR) are very important metrics for evaluating ad performance. As a result, ad event prediction systems are vital and widely used for sponsored search and display advertising as well as Real-Time Bidding (RTB). In this work, we introduce an enhanced …
SMC analysis reveals key transient effects in macroeconomic ABM.
In this paper, a frequency coefficient based on the Sen-Shorrocks-Thon (SST) poverty index notion is proposed. The clustering SST index can be used as the method for determination of the connection between similar neighbor sub-clusters. Consequently, connections can reveal existence of natural homogeneous. Through esti…
BiCB combines traffic prediction and bidding optimization for live advertising.
Activists align with large fund preferences for success.
A/B testing improves marketing decisions by selecting effective stratification variables.
Uplift modeling is aimed at estimating the incremental impact of an action on an individual's behavior, which is useful in various application domains such as targeted marketing (advertisement campaigns) and personalized medicine (medical treatments). Conventional methods of uplift modeling require every instance to be…
We address a practical problem ubiquitous in modern marketing campaigns, in which a central agent tries to learn a policy for allocating strategic financial incentives to customers and observes only bandit feedback. In contrast to traditional policy optimization frameworks, we take into account the additional reward st…
Applying causal inference models in areas such as economics, healthcare and marketing receives great interest from the machine learning community. In particular, estimating the individual-treatment-effect (ITE) in settings such as precision medicine and targeted advertising has peaked in application. Optimising this IT…
Paper addresses CPA line forecasting in online advertising mid-flight.
Bridges uplift modeling and sequential decision-making with online budget allocation.
New framework makes ML methods compliant with regulations.
This paper addresses the problem of inferring a regular expression from a given set of strings that resembles, as closely as possible, the regular expression that a human expert would have written to identify the language. This is motivated by our goal of automating the task of postmasters of an email service who use r…
Learning data representations that reflect the customers' creditworthiness can improve marketing campaigns, customer relationship management, data and process management or the credit risk assessment in retail banks. In this research, we adopt the Variational Autoencoder (VAE), which has the ability to learn latent rep…
Framework detects influential actors in disinformation networks.
Uplift modeling is an emerging machine learning approach for estimating the treatment effect at an individual or subgroup level. It can be used for optimizing the performance of interventions such as marketing campaigns and product designs. Uplift modeling can be used to estimate which users are likely to benefit from …
Chagas disease is a neglected disease, and information about its geographical spread is very scarse. We analyze here mobility and calling patterns in order to identify potential risk zones for the disease, by using public health information and mobile phone records. Geolocalized call records are rich in social and mobi…
A new uplift modeling approach uses binary treatment indicators more efficiently.
Model analyzes RFQ markets using stochastic control to optimize dealer performance and inventory.
A PID-based feedback-control system improves multiple KPIs in RTB display advertising.