Insurance firms use RL to optimize customer offers for desired target portfolios.
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Market research is generally performed by surveying a representative sample of customers with questions that includes contexts such as psycho-graphics, demographics, attitude and product preferences. Survey responses are used to segment the customers into various groups that are useful for targeted marketing and commun…
This study benchmarks AI agents for personalized retail promotions using simulations.
In the age of data driven solution, the customer demographic attributes, such as gender and age, play a core role that may enable companies to enhance the offers of their services and target the right customer in the right time and place. In the marketing campaign, the companies want to target the real user of the GSM …
Deep learning predicts customer churn in retail.
Method identifies potential customers from limited data.
Customer scoring models are the core of scalable direct marketing. Uplift models provide an estimate of the incremental benefit from a treatment that is used for operational decision-making. Training and monitoring of uplift models require experimental data. However, the collection of data under randomized treatment as…
Uplift models support decision-making in marketing campaign planning. Estimating the causal effect of a marketing treatment, an uplift model facilitates targeting communication to responsive customers and efficient allocation of marketing budgets. Research into uplift models focuses on conversion models to maximize inc…
In this paper, we apply neural networks into digital marketing world for the purpose of better targeting the potential customers. To do so, we model the customer online behaviours using dedicated neural network architectures. Starting from user searched keywords in a search engine to the landing page and different foll…
Study clusters bank customers using LSTM and DTW.
Proposes a variational autoencoder for long-term customer revenue forecasting.
A new method for uplift modeling using learning-to-rank techniques.
A new uplift modeling approach uses binary treatment indicators more efficiently.
Product reviews and ratings on e-commerce websites provide customers with detailed insights about various aspects of the product such as quality, usefulness, etc. Since they influence customers' buying decisions, product reviews have become a fertile ground for abuse by sellers (colluding with reviewers) to promote the…
Uplift models provide a solution to the problem of isolating the marketing effect of a campaign. For customer churn reduction, uplift models are used to identify the customers who are likely to respond positively to a retention activity only if targeted, and to avoid wasting resources on customers that are very likely …
Study shows non-systematic bias in customer satisfaction surveys limits data value.
Optimizes treatment allocation in networks considering indirect effects.
Whenever customers' choices (e.g. to buy or not a given good) depend on others choices (cases coined 'positive externalities' or 'bandwagon effect' in the economic literature), the demand may be multiply valued: for a same posted price, there is either a small number of buyers, or a large one -- in which case one says …
Study uses AI techniques to predict bank customer solvency.
Study uses causal machine learning to assess coupon campaign impact on retailer sales.
Model improves fraud detection for new scenes with limited data.
LLM extracts actionable insights from customer reviews.
Outfittery is an online personalized styling service targeted at men. We have hundreds of stylists who create thousands of bespoke outfits for our customers every day. A critical challenge faced by our stylists when creating these outfits is selecting an appropriate item of clothing that makes sense in the context of t…
DeepPurpose simplifies DL for DTI prediction.
Data-aware activation function customization reduces neural network error.
A fast algorithm speeds up training of pairwise kernels.
This study integrates cost-sensitive and causal classification methods.
The 2018 Grand Challenge targets the problem of accurate predictions on data streams produced by automatic identification system (AIS) equipment, describing naval traffic. This paper reports the technical details of a custom solution, which exposes multiple tuning parameters, making its configurability one of the main …
In this paper, we consider active information acquisition when the prediction model is meant to be applied on a targeted subset of the population. The goal is to label a pre-specified fraction of customers in the target or test set by iteratively querying for information from the non-target or training set. The number …
Optimizes renewable energy mix to meet carbon-free targets at lowest cost.
The purpose of this study was to build a customer selection model based on 20 dimensions, including customer codes, total contribution, assets, deposit, profit, profit rate, trading volume, trading amount, turnover rate, order amount, withdraw amount, withdraw rate, process fee, process fee submitted, process fee retai…
Behavior modification improves prediction accuracy by nudging user behavior.
This work explores the idea of a causal contextual multi-armed bandit approach to automated marketing, where we estimate and optimize the causal (incremental) effects. Focusing on causal effect leads to better return on investment (ROI) by targeting only the persuadable customers who wouldn't have taken the action orga…
Domain adaptation (DA) addresses the real-world image classification problem of discrepancy between training (source) and testing (target) data distributions. We propose an unsupervised DA method that considers the presence of only unlabelled data in the target domain. Our approach centers on finding matches between sa…
DCE learns customer embeddings from digital activity and financial context.
Transfer-learning and meta-learning are two effective methods to apply knowledge learned from large data sources to new tasks. In few-class, few-shot target task settings (i.e. when there are only a few classes and training examples available in the target task), meta-learning approaches that optimize for future task l…
Financial institutions use LSTM models to predict customer goals.
Optimizes predictions for specific tasks using parametrized decision analysis.
Customer momentum is a positive relationship between a firm's returns and past returns of its customers.
Study optimizes classifiers for credit card mail campaigns and default prediction.
Paper proposes a method to aggregate customer engagement data for better ranking of e-commerce results.
Study uses Open Banking data to estimate customer value, showing potential 21% increase.
Dynamic promotion optimization for e-commerce platforms within financial constraints.
In order to better engage with customers, retailers rely on extensive customer and product databases which allows them to better understand customer behaviour and purchasing patterns. This has long been a challenging task as customer modelling is a multi-faceted, noisy and time-dependent problem. The most common way to…
The paper uses RFM and clustering to segment bank customers.
The study improves CLV predictions in retail banking with machine learning.
In the recent years money laundering schemes have grown in complexity and speed of realization, affecting financial institutions and millions of customers globally. Strengthened privacy policies, along with in-country regulations, make it hard for banks to inner- and cross-share, and report suspicious activities for th…
Study compares classification techniques to predict customer churn in banking.