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arXiv research

A locally-built, LLM-digested index of recent arXiv papers in quant finance, geometry/topology, and statistical ML — keyword search served straight from SQLite on this machine.

168,742 papers · 148 categories

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52104156208 · May 202619922001200920172026
48 results for customer targeting

Market research is generally performed by surveying a representative sample of customers with questions that includes contexts such as psycho-graphics, demographics, attitude and product preferences. Survey responses are used to segment the customers into various groups that are useful for targeted marketing and commun…

2019-01-25abs ↗pdf ↗

This study benchmarks AI agents for personalized retail promotions using simulations.

problem Optimizing coupon targeting for sparse customer purchase events.
method Comprehensive simulations of customer shopping behaviors; training RL agents on batch data.
result Contextual bandit and deep RL methods outperform static policies in sparse reward environments.

In the age of data driven solution, the customer demographic attributes, such as gender and age, play a core role that may enable companies to enhance the offers of their services and target the right customer in the right time and place. In the marketing campaign, the companies want to target the real user of the GSM …

2019-02-20abs ↗pdf ↗

Customer scoring models are the core of scalable direct marketing. Uplift models provide an estimate of the incremental benefit from a treatment that is used for operational decision-making. Training and monitoring of uplift models require experimental data. However, the collection of data under randomized treatment as…

2019-10-01abs ↗pdf ↗

Proposes a variational autoencoder for long-term customer revenue forecasting.

problem Predicting long-term customer revenue from sparse and irregular transaction data.
method Variational Autoencoder (VAE) with flexible latent representation.
result Improves upon latest benchmarks in multiple real-world datasets.

Uplift models provide a solution to the problem of isolating the marketing effect of a campaign. For customer churn reduction, uplift models are used to identify the customers who are likely to respond positively to a retention activity only if targeted, and to avoid wasting resources on customers that are very likely …

2019-11-28abs ↗pdf ↗

Study shows non-systematic bias in customer satisfaction surveys limits data value.

problem Non-systematic bias in customer satisfaction surveys limits data value.
method Used real customer satisfaction survey data of a large retail bank to show the irreducible error and suggest thoughtful survey design methods.
result A thoughtful survey design can reduce non-systematic error in customer satisfaction surveys.

Optimizes treatment allocation in networks considering indirect effects.

problem Finding optimal treatment allocation in network settings with interference.
method OTAPI: Optimizing Treatment Allocation in the Presence of Interference, integrating causal estimators into IM algorithms.
result OTAPI outperforms classic IM and UM approaches on synthetic and semi-synthetic datasets.

Whenever customers' choices (e.g. to buy or not a given good) depend on others choices (cases coined 'positive externalities' or 'bandwagon effect' in the economic literature), the demand may be multiply valued: for a same posted price, there is either a small number of buyers, or a large one -- in which case one says …

2012-09-06abs ↗pdf ↗

Study uses AI techniques to predict bank customer solvency.

problem Predicting the solvency of bank customers.
method Data preprocessing, CART decision tree method, SPSS tool.
result Model accuracy and precision of 71%, error rate of 29%.

Study uses causal machine learning to assess coupon campaign impact on retailer sales.

problem Assessing the causal effect of a coupon campaign on retailer sales.
method Causal machine learning algorithms, subgroup analysis, optimal policy learning.
result Only two coupon categories (drugstore and other food) have a significant positive impact on sales.

LLM extracts actionable insights from customer reviews.

problem Extracting actionable insights from customer reviews.
method Large language model approach distinguishing perceptual attributes from actionable features.
result High consistency and predictive validity of LLM insights compared to human coders.

Outfittery is an online personalized styling service targeted at men. We have hundreds of stylists who create thousands of bespoke outfits for our customers every day. A critical challenge faced by our stylists when creating these outfits is selecting an appropriate item of clothing that makes sense in the context of t…

2019-08-26abs ↗pdf ↗

Data-aware activation function customization reduces neural network error.

problem Current neural networks lack consideration for specific activation functions.
method Linear algebraic explanation and Diaconis-Shahshahani Approximation Theorem criteria for activation functions.
result Using an even activation function like seagull can reduce neural network error by orders of magnitude.

Optimizes renewable energy mix to meet carbon-free targets at lowest cost.

problem Minimizing annual procurement costs while achieving specified carbon-free hourly performance.
method Probabilistic framework with simulation scenarios and probability constraints. Fixed set of renewable generators and load customer.
result Demonstrated that certain renewable energy portfolios can meet carbon-free targets at lower costs compared to others.

Behavior modification improves prediction accuracy by nudging user behavior.

problem Improving prediction accuracy using behavior modification techniques.
method Combining prediction and behavior modification with reinforcement learning algorithms.
result Behavior modification can make predictions more certain but may not generalize.

This work explores the idea of a causal contextual multi-armed bandit approach to automated marketing, where we estimate and optimize the causal (incremental) effects. Focusing on causal effect leads to better return on investment (ROI) by targeting only the persuadable customers who wouldn't have taken the action orga…

2018-10-02abs ↗pdf ↗

Domain adaptation (DA) addresses the real-world image classification problem of discrepancy between training (source) and testing (target) data distributions. We propose an unsupervised DA method that considers the presence of only unlabelled data in the target domain. Our approach centers on finding matches between sa…

2018-05-22abs ↗pdf ↗

Transfer-learning and meta-learning are two effective methods to apply knowledge learned from large data sources to new tasks. In few-class, few-shot target task settings (i.e. when there are only a few classes and training examples available in the target task), meta-learning approaches that optimize for future task l…

2018-09-21abs ↗pdf ↗

Financial institutions use LSTM models to predict customer goals.

problem Predicting customer goals and actions in financial services.
method Used LSTM models with state-space graph embeddings on historical customer traces.
result Demonstrated the effectiveness of LSTM models in predicting customer goals and actions.

Optimizes predictions for specific tasks using parametrized decision analysis.

problem Optimizing predictions for specific decision tasks of interest.
method Designs a class of parametrized actions for Bayesian decision analysis.
result Derives efficient and interpretable solutions for various action parametrizations and loss functions.

Customer momentum is a positive relationship between a firm's returns and past returns of its customers.

problem Understanding the relationship between a firm's returns and its customers' past returns.
method Examined customer momentum using a long-short equally-weighted decile portfolio and Fama-French factor models.
result Customer momentum generates significant monthly returns and is statistically significant.

Study optimizes classifiers for credit card mail campaigns and default prediction.

problem Optimizing classifiers for credit card mail campaigns and default prediction.
method Three distinct models: response, risk, and response-risk. Optimized various performance metrics.
result Random Forest classifier achieves highest accuracy (83.2%) in multi-class response-risk model.

Paper proposes a method to aggregate customer engagement data for better ranking of e-commerce results.

problem Cold start problem and under-representation of new or under-impressed products in e-commerce search results.
method Aggregates customer engagements within a day for the same query as input training data for machine learning models.
result Training models on aggregated data leads to better ranking of new and under-impressed products.

Study uses Open Banking data to estimate customer value, showing potential 21% increase.

problem Limited CLV estimation using single-entity data.
method Introduces PCLV framework using Open Banking data for comprehensive customer value estimation.
result Open Banking data can estimate PCLV per competitor, showing a 21.06% increase over Actual CLV.

Dynamic promotion optimization for e-commerce platforms within financial constraints.

problem Balancing promotional costs with incremental revenue for sustainable growth.
method Knapsack Problem formulation for dynamic optimization, Retrospective Estimation, online-dynamic calibration.
result Significant increase in target outcome while staying within financial constraints.