Reduce survey questions to scale market research without annoying customers.
problem Performing market research by surveying customers with many questions is inefficient and annoying.
method Used Bayesian networks to model and reduce the number of questions asked to customers.
result Demonstrated the effectiveness of the approach using an example of broadband customer segmentation.
The purpose of this study was to build a customer selection model based on 20 dimensions, including customer codes, total contribution, assets, deposit, profit, profit rate, trading volume, trading amount, turnover rate, order amount, withdraw amount, withdraw rate, process fee, process fee submitted, process fee retai…
DCE learns customer embeddings from digital activity and financial context.
problem Comprehensive customer understanding in financial services.
method Leverages customers' digital activity and financial context to learn dense representations.
result DCE showed performance lift in three prediction problems.
Financial institutions use LSTM models to predict customer goals.
problem Predicting customer goals and actions in financial services.
method Used LSTM models with state-space graph embeddings on historical customer traces.
result Demonstrated the effectiveness of LSTM models in predicting customer goals and actions.
Customer momentum is a positive relationship between a firm's returns and past returns of its customers.
problem Understanding the relationship between a firm's returns and its customers' past returns.
method Examined customer momentum using a long-short equally-weighted decile portfolio and Fama-French factor models.
result Customer momentum generates significant monthly returns and is statistically significant.
Method generates realistic customer transaction sequences for retail analysis.
problem Modeling customer behavior and purchasing patterns in retail databases.
method Customer embedding using RNN and GAN for generating plausible baskets.
result Generated baskets resemble real transactions and replicate sequential patterns.
Paper proposes a new topology for AML analysis using Poincaré embeddings.
problem Complex money laundering schemes and regulatory constraints hinder AML analysis and information sharing.
method Proposes a new topology for AML analysis using Poincaré embeddings.
result Demonstrates improved AML analysis and information sharing through Poincaré embeddings.
Paper proposes a method to aggregate customer engagement data for better ranking of e-commerce results.
problem Cold start problem and under-representation of new or under-impressed products in e-commerce search results.
method Aggregates customer engagements within a day for the same query as input training data for machine learning models.
result Training models on aggregated data leads to better ranking of new and under-impressed products.
Study uses Open Banking data to estimate customer value, showing potential 21% increase.
problem Limited CLV estimation using single-entity data.
method Introduces PCLV framework using Open Banking data for comprehensive customer value estimation.
result Open Banking data can estimate PCLV per competitor, showing a 21.06% increase over Actual CLV.
Predicts customer call intent for auto dealerships using CNN.
problem Understanding customer intent from phone calls for better service.
method Developed a CNN-based supervised learning model for multi-class classification.
result CNN model performs well on customer call intent classification.
VAE learns latent representations for bank customers' creditworthiness.
problem Improving marketing, CRM, and credit risk assessment in retail banks.
method Adopted Variational Autoencoder (VAE) to learn latent representations.
result VAE latent representations capture customers' creditworthiness and generalize to new data.
The paper uses RFM and clustering to segment bank customers.
problem Challenges in customer retention and profitable segmentation in banking.
method RFM technique and clustering algorithms applied to real data.
result Successful customer segmentation improves conversion rates.
The study improves CLV predictions in retail banking with machine learning.
problem Estimating customer lifetime value in retail banking is challenging.
method Developed a novel framework for CLV predictions over arbitrary time horizons.
result 43% improvement in out-of-time CLV prediction error.
Study clusters bank customers using LSTM and DTW.
problem Efficiently segmenting bank customers for targeted offers.
method Encoder-decoder LSTM network and Dynamic Time Warping (DTW).
result Hybrid method yields more accurate clusters.
Study compares classification techniques to predict customer churn in banking.
problem Predicting customer churn in banking industry.
method Comparison of six supervised classification techniques (ANN and random forest) on 10000 European bank customers.
result ANN structure with five nodes in a single hidden layer is the best performing classifier.
It is of high interest for a company to identify customers expected to bring the largest profit in the upcoming period. Knowing as much as possible about each customer is crucial for such predictions. However, their demographic data, preferences, and other information that might be useful for building loyalty programs …
Silent abandonment reduces contact center efficiency by 5%-15%.
problem Measuring customer abandonment and patience in text-based contact centers is challenging due to uncertainty.
method Developed methodologies to identify silent-abandonment customers and estimate customer patience using text analysis and queueing models.
result Silent abandonment accounts for 30%-67% of customer abandonments and reduces system efficiency by 5%-15%.
DALC customizes LSTM models for detectors in large-scale traffic networks.
problem Fine-grained traffic prediction for large-scale transportation networks.
method Formulated as a finite Markov decision process, introduced ALC algorithm for automatic customization, and developed DALC for distributed customization.
result DALC provides higher prediction accuracy than Apache Spark MLlib approaches.
Insurance firms use RL to optimize customer offers for desired target portfolios.
problem Optimizing insurance offers to achieve a desired customer portfolio.
method Developed a novel reinforcement learning algorithm.
result The RL algorithm outperforms traditional methods in a synthetic market.
Deep learning predicts customer churn in retail.
problem Accurately predicting which customers are likely to stop purchasing.
method Survival model parameters learned by recurrent neural networks.
result Individual level survival models for purchasing behavior.
Proposes a variational autoencoder for long-term customer revenue forecasting.
problem Predicting long-term customer revenue from sparse and irregular transaction data.
method Variational Autoencoder (VAE) with flexible latent representation.
result Improves upon latest benchmarks in multiple real-world datasets.
Customized-GNN generates model-specific for each graph.
problem Graphs in the same dataset have distinct structures.
method Proposes Customized-GNN framework to generate model-specific for each graph.
result Demonstrates effectiveness on various graph classification benchmarks.
Deep learning predicts fit for fashion e-commerce.
problem Predicting correct fit for customer satisfaction and cost reduction.
method Deep learning content-collaborative approach using customer and article embeddings.
result Significant improvement over state-of-the-art methods.
We present a Bayesian framework for estimating the customer lifetime value (CLV) and the customer equity (CE) based on the purchasing behavior deducible from the market surveys on customer purchasing behavior. The proposed framework systematically addresses the challenges faced when the future value of customers is est…
Customer temporal behavioral data was represented as images in order to perform churn prediction by leveraging deep learning architectures prominent in image classification. Supervised learning was performed on labeled data of over 6 million customers using deep convolutional neural networks, which achieved an AUC of 0…
Telecommunications operators (telcos) traditional sources of income, voice and SMS, are shrinking due to customers using over-the-top (OTT) applications such as WhatsApp or Viber. In this challenging environment it is critical for telcos to maintain or grow their market share, by providing users with as good an experie…
This paper monetizes customer load data to boost energy retailer profits.
problem Improving load forecasts to reduce energy imbalance costs.
method Cooperative game theory approach to quantify and distribute profits.
result Retailer gains significant profit from customer load data.
Ebay uses forecasting and simulation to decide when to disable a vendor.
problem Determining the optimal time to disable a vendor to avoid customer loss.
method Data-driven approach involving multiplicative seasonality model, Monte Carlo simulation, and linear model.
result Identifies the best time to disable a vendor to minimize customer loss.
We study a general problem of allocating limited resources to heterogeneous customers over time under model uncertainty. Each type of customer can be serviced using different actions, each of which stochastically consumes some combination of resources, and returns different rewards for the resources consumed. We consid…
New model analyzes customer churn with tensor completion and binary data.
problem Analyzing the impact of interventions on customer churn.
method Tensorized latent factor block hazard model with 1-bit tensor completion.
result Effective categorization of interventions by similar impacts.
Paper predicts Airbnb prices using machine learning and customer reviews.
problem Predicting optimal Airbnb prices with limited property information.
method Uses machine learning, sentiment analysis, and various models.
result Develops a model to help both property owners and customers with price evaluation.
Paper compares NMF and LDA for topic labeling in customer communications.
problem Automatically labeling topics in customer inquiries.
method Uses NMF and LDA for topic mining and labeling.
result Proposes methods for automated topic subject labeling.
In the UK betting market, bookmakers often offer a free coupon to new customers. These free coupons allow the customer to place extra bets, at lower risk, in combination with the usual betting odds. We are interested in whether a customer can exploit these free coupons in order to make a sure gain, and if so, how the c…
Study predicts customer data sharing in Open Banking and explains key factors.
problem Predicting and explaining customer data sharing in Open Banking environments.
method Hybrid data balancing strategy with ADASYN and NEARMISS, XGBoost models, SHAP, CART.
result 91.39% accuracy for inflow and 91.53% for outflow predictions, revealing influential features.
CAT improves robustness of neural networks by customizing perturbation levels.
problem Poor generalization of adversarial training on clean and perturbed data.
method CAT adapts perturbation level and label for each sample.
result CAT achieves better clean and robust accuracy than previous methods.
Predicts gender and age from mobile phone data for marketing.
problem Enhance marketing offers by predicting customer demographics.
method Machine learning algorithms applied to CDRs, CRM, and billing info.
result 85.6% accuracy in gender prediction, 65.5% in age prediction.
Firms miscount their customers who stop buying without saying goodbye.
problem Counting non-contractual customers accurately.
method Estimating repeat purchase probabilities and extrapolating to infinite time.
result The count of alive customers is only partially identified, with a wide range of estimates.
Binary choice forests model customer choices in retailing.
problem Estimating DCMs using transaction data is challenging and prone to misspecification.
method Random forest of binary decision trees to represent DCMs, interpretable and consistent predictions.
result Random forest can predict choice probabilities and assortments unseen in training data.
Model predicts telecom customer churn with high accuracy.
problem Predicting customers at risk of leaving telecom companies.
method Machine learning and social network analysis on big data platform.
result Model achieved 93.3% AUC, significantly improving churn prediction.
Analyzes retail trends from sales, search, and reviews.
problem Optimizing inventory and marketing for better customer satisfaction.
method Historical sales data, search trends, and customer reviews.
result Identifies patterns and trending products for retailers.
Proposes a new model to predict irrational customer behavior.
problem Irrational customer behavior in decision-making.
method Nonparametric choice model using decision trees and probability distributions.
result Decision forest model accurately predicts non-rational customer behavior.
A model for learning customer preferences in a dynamic product launch setting.
problem Learning customer preferences in a setting with new product launches.
method Proposes a sequential multinomial logit (SMNL) model and a learning algorithm with a regret bound.
result Demonstrates the tier structure can mitigate risks associated with learning new products.
We describe the Customer LifeTime Value (CLTV) prediction system deployed at ASOS.com, a global online fashion retailer. CLTV prediction is an important problem in e-commerce where an accurate estimate of future value allows retailers to effectively allocate marketing spend, identify and nurture high value customers an…
We use customer demand data for fashion articles on Myntra, and derive a fashionability or style quotient, which represents customer demand for the stylistic content of a fashion article, decoupled with its commercials (price, offers, etc.). We demonstrate learning for assortment planning in fashion that would aim to k…
Study on electronic banking satisfaction in Nigeria.
problem Limited research on factors enhancing end users' satisfaction in electronic banking.
method Empirical analysis of factors influencing electronic banking user satisfaction.
result Factors influencing electronic banking user satisfaction and their relationship with satisfaction.
TDA improves understanding of B2B customer loyalty.
problem Understanding and strengthening B2B customer relationships.
method Topological Data Analysis applied to commercial data.
result TDA enhances customer base understanding and predictive model accuracy.
We consider the problem of learning the preferences of a heterogeneous population by observing choices from an assortment of products, ads, or other offerings. Our observation model takes a form common in assortment planning applications: each arriving customer is offered an assortment consisting of a subset of all pos…
The study explores machine learning for predicting customer propensity-to-pay uncertainty.
problem Improving customer experience, reducing financial hardship, and managing cash flow risks.
method Investigated machine learning models for predicting propensity-to-pay, focusing on uncertainty estimation.
result Novel Bayesian Neural Network model for binary classification of propensity-to-pay.