Optimized OCPC strategy improves Taobao's ad traffic allocation efficiency.
problem Inefficient bid matching between advertisers and traffic quality.
method Proposed OCPC strategy to automatically adjust bids for finer matching.
result Substantially better results compared to fixed bid methods in production tests.
Detects accidental clicks on mobile ads to reduce advertiser costs and improve revenue.
problem Accidental clicks on mobile ads lead to wasted revenue for advertisers and ad networks.
method Collect and analyze dwell time data to identify accidental clicks and estimate thresholds.
result Our method reduces advertiser costs and improves ad click-through rates and revenue.
BAT benchmark for autobidding tasks in RTB auctions.
problem Lack of comprehensive datasets and benchmarks for autobidding.
method Developed a benchmark for two auction formats, implemented robust baselines.
result Provides a framework for developing and refining autobidding algorithms.
Proposes DHEB model for predicting online ad performance.
problem Sparse data at individual unit level in online advertising.
method Dynamic Hierarchical Empirical Bayesian (DHEB) model with data-driven hierarchy and shrinkage-based estimations.
result Proposed method outperforms other models in accuracy and efficiency.
This paper optimizes ad bids and daily budgets for multiple campaigns in pay-per-click advertising.
problem Optimizing ad bids and daily budgets for multiple campaigns in pay-per-click advertising.
method Formulated as a combinatorial semi-bandit problem, solved using Gaussian Processes and four algorithms.
result Regret upper bounded as O(sqrt{T}), where T is the time horizon.
This paper improves online ad revenue by optimizing auction performance directly.
problem Disconnection between ad ranking and auction performance in online advertising.
method Proposes new loss functions and ranking functions to maximize revenue.
result Proposed methods outperform state-of-the-art in maximizing platform revenue.
Deep network optimizes ad bidding for first-price auctions.
problem Optimizing bid prices for first-price auctions in online advertising.
method Introduced a deep distribution network for optimal bidding.
result Algorithm outperforms previous methods in terms of surplus and eCPX metrics.
Comparison Lift uses bandit algorithms to optimize online ad testing.
problem Optimizing online ad testing to maximize click-through rates.
method Bandit-based experimentation algorithm that adapts to test results.
result Ad click-through rates increased by 46% on average.
Paper tackles real-world e-commerce search efficiency and user experience.
problem Efficiently rank large-scale e-commerce search results with multiple factors.
method Design and deploy a novel Cascade ranking model in a large-scale operational e-commerce search application.
result Demonstrates the advantage of the proposed model in addressing multiple factors of effectiveness, efficiency, and user experience.
FAB-COST improves cold-start recommendation accuracy with less data.
problem Cold-start problem in recommendation systems.
method Contextual bandit algorithm using Expectation Propagation and Assumed Density Filtering.
result FAB-COST outperforms Laplace approximation on real data.
Improved conversion rate prediction in online advertising using self-supervised pre-training.
problem Data sparsity and calibration issues in predicting conversions given clicks.
method Self-supervised pre-training on all conversion events to enrich CVR prediction model without compromising calibration.
result Improvements in offline training and online A/B tests, with full deployment to Yahoo native advertising system.
Paper improves conversion prediction models for online advertising.
problem Predicting different types of conversions in online advertising.
method Multi-Task Learning with MT-FwFM.
result Improved AUC by 0.74% and 0.84% on two conversion types, and overall AUC by 0.50%.
A new method for faster data annotation using click-supervision and hierarchical object detection.
problem Data annotation bottleneck in modern data collection.
method Semi-automatic approach combining human and neural network for hierarchical object detection.
result Improved annotation speed and accuracy compared to current methods.
Paper addresses bias in search intent affecting click behavior.
problem Bias in user search intent affects click behavior and relevance.
method Proposes a search intent bias hypothesis to improve click models.
result Click models can better interpret user clicks and improve retrieval performance.
BiCB combines traffic prediction and bidding optimization for live advertising.
problem Real-time bidding in live advertising with unknown future traffic.
method Binary Constrained Bidding (BiCB) that merges mathematical analysis and statistical traffic estimation.
result BiCB achieves good approximation to optimal bidding results with low complexity.
Because of the prominent position of urban rail in reducing urban transport-related problems, such as congestion and air pollution, insights into the costs of possible new urban rail projects is very relevant for those involved with cost estimations, policy makers, cost-benefit analysts, and other target groups. Knowle…
Efficiently evaluates new ranking policies using click models.
problem Evaluate new ranking policies offline and optimize them before deployment.
method Proposes evaluation algorithms using click models to estimate expected clicks from logged data.
result Our estimators are more statistically efficient than those that do not use click models.
First online learning to rank algorithm for broad click models.
problem Online learning to rank in stochastic click models.
method BatchRank, an algorithm for a broad class of click models.
result Derives a gap-dependent upper bound on the T-step regret of BatchRank. Improved ε-greedy handles strategic bidding in PPC auctions.
problem Strategic bidding in PPC auctions with personalization and corruptions.
method Extended ε-greedy to handle strategic arms in contextual multi-arm bandit. result ε-greedy is robust to adversarial corruptions and degrades linearly with corruption. DCM bandits optimize search engine recommendations by learning from user clicks.
problem Optimizing search engine recommendations based on user behavior with multiple clicks.
method Online learning algorithm dcmKL-UCB for maximizing satisfactory item recommendation probability.
result Proves dcmKL-UCB's regret bound and matches a lower bound up to logarithmic factors.
Deep neural nets predict click-through rates for sponsored search ads.
problem Predicting click-through rates for sponsored search ads.
method Two novel deep convolutional neural network approaches at character and word levels.
result Deep models significantly outperform baseline models and improve click-through rate prediction accuracy.
A new model predicts conversion rates by analyzing post-click actions.
problem Challenges in predicting conversion rates due to sample selection bias and data sparsity.
method Post-click behavior decomposition and multi-task learning.
result The model effectively addresses sample selection bias and data sparsity issues.
A new model improves click-through rate prediction for recommendation systems.
problem Improving accuracy of click-through rate prediction in recommendation systems.
method Combines traditional feature engineering with deep neural networks to automate feature combinations.
result The model (FNFM) outperforms current deep learning feature combination models.
A new dataset tracks user interactions and click responses in online marketplaces.
problem Lack of exposure data in recommender systems datasets.
method Proposes a novel dataset including slates and click responses, allowing more accurate likelihood models.
result Models using exposure data show more natural likelihood, reducing bias towards previously exposed items.
A new algorithm detects changes in data with constant cost per iteration.
problem Detecting changes in data with low computational cost.
method Adapting pruning and maximisation techniques from Gaussian data to exponential family models.
result The algorithm can detect changes in a wide range of models with a constant per-iteration cost.
HSQ reduces communication costs in federated learning.
problem High cost of communicating gradients in federated learning.
method Hyper-sphere quantization (HSQ) framework for efficient gradient compression.
result HSQ achieves O(logd) per-iteration communication cost, significantly reducing costs without compromising accuracy. Hotel2vec learns hotel embeddings from multiple data sources.
problem Cold-start problem for hotels with insufficient click data.
method Self-supervised neural network architecture combining user clicks, hotel attributes, and geographic info.
result Improved downstream task predictions with structured hotel attributes.
Interactive IL beats BC by state-wise annotation cost.
problem Behavior Cloning struggles with annotation cost in sequential decision making.
method Proved Stagger and Warm Stagger algorithms to outperform BC.
result Interactive and hybrid IL methods outperform BC with state-wise annotation.
Paper optimizes recommendation systems for long-term business metrics.
problem Short-term reward optimization ignores long-term business metrics.
method Introduced a framework for modeling long-term rewards in RecoGym.
result Proposed a simple extension leading to state-of-the-art results.
Estimates conversion probabilities from click sequences with privacy constraints.
problem Training models in advertising with limited direct click-conversion links.
method Formalizes learning from attribution sets, constructs unbiased estimator, applies Empirical Risk Minimization.
result Empirical Risk Minimization achieves generalization guarantees and robustness against prior errors.
AutoFIS automatically selects important feature interactions for CTR prediction models.
problem Manual feature interaction design is inefficient and prone to noise.
method Two-stage algorithm: search stage relaxes feature interactions to continuous parameters, re-train stage refines model performance.
result AutoFIS significantly improves CTR and CVR of FM-based models.
Optimizes ranking from click feedback in a bandit setting.
problem Learning to rank from Bernoulli click feedback in a bandit setting.
method Variance-aware confidence sets derived from Bernstein and Chernoff bounds for optimal algorithms.
result Optimal algorithms for the case of small mean rewards, improving on previous suboptimal results.
TopRank algorithm improves online ranking with better performance and insights.
problem Sequential decision-making in online learning to rank with user feedback.
method Generalized click model and topological sort-based algorithm.
result TopRank outperforms existing algorithms in terms of performance and proof insight.
adaQN improves training RNNs with low cost and good performance.
problem Training RNNs is computationally difficult due to vanishing/exploding gradient issues.
method Stochastic quasi-Newton algorithm with L-BFGS updating, low per-iteration cost.
result adaQN is competitive with popular RNN training algorithms on language modeling tasks.
Generative model learns to trick users into clicking on phishing links.
problem Social engineering and phishing on social media.
method Long Short-Term Memory (LSTM) neural network trained with social media data.
result Achieved state-of-the-art success rates in phishing campaigns.
OBD algorithm optimizes online convex optimization with strong convexity and switching costs.
problem Online convex optimization with strong convexity and switching costs.
method Online Balanced Descent (OBD) algorithm for m-strongly convex costs with near-optimal dynamic regret and per-round accuracy for ε-smooth sequences. result OBD achieves a competitive ratio of 3+O(1/m) for m-strongly convex costs. Paper presents a new training method for overparametrized neural networks that reduces time per iteration.
problem Scalability issue in training overparametrized neural networks.
method Uses a new view of neural networks as binary search trees, modifying a small subset of nodes per iteration.
result Reduces amortized time per iteration to m1−αnd+n3 from previous mnd+n3. Two preprocessing techniques reduce neural network training cost.
problem Training over-parameterized neural networks efficiently.
method Two novel preprocessing techniques to reduce training cost.
result Training cost reduced to sublinear per iteration.
NuClick uses clicks inside nuclei to improve nuclear segmentation.
problem Lack of efficient tools for nuclear segmentation due to labor-intensive annotation.
method Convolutional neural network framework that uses single point clicks for nuclei segmentation.
result NuClick generates superior segmentation results and facilitates more annotations.
Paper improves recommendation systems by optimizing sequence of items for clicks.
problem Improving recommendation systems robustness against bots and clicks.
method Minimizing pairwise ranking loss over sequences of items, with thresholds to prevent bot influence.
result The proposed algorithms converge and outperform existing methods in various ranking measures.
Optimizes query routing to LLMs under cost and resource constraints.
problem Non-uniform or adversarial batching in per-query routing methods leads to cost inefficiency.
method Batch-level, resource-aware routing framework that jointly optimizes model assignment for each batch.
result Robust routing framework improves accuracy by 1-14% over non-robust methods.
E-commerce system predicts customer interest in sequentially ordered products.
problem Modeling customer interest in sequentially ordered products.
method Embed purchased items with Word2Vec and model the sequence with LSTM RNN.
result The recommender system outperforms its predecessor in click-through rate.
Vanlearning simplifies machine learning for non-programmers.
problem Limited accessibility of machine learning tools for non-programmers.
method SaaS application with user-friendly interface and data pre-processor.
result Users can analyze data without coding or machine learning knowledge.
Enhances LMC for log-concave sampling, reducing computational cost.
problem High computational cost of LMC for high-dimensional problems.
method Random coordinate descent (RCD) combined with variance reduction techniques (SAGA, SVRG).
result Achieves computational cost reduction compared to classical LMC, same number of iterations as LMC.
We review a method for click-through rate prediction based on the work of Menon et al. [11], which combines collaborative filtering and matrix factorization with a side-information model and fuses the outputs to proper probabilities in [0,1]. In addition we provide details, both for the modeling as well as the experime…
ESMM models CVR over entire space, overcoming sample selection bias and data sparsity.
problem Sample selection bias and data sparsity in CVR modeling.
method Entire Space Multi-task Model (ESMM) using sequential pattern of user actions.
result ESMM significantly outperforms competitive methods on Taobao dataset.
The paper analyzes and proposes methods for privately sharing individual privacy losses using per-instance differential privacy.
problem The standard differential privacy framework provides a worst-case bound that may not accurately reflect individual privacy losses.
method The paper analyzes per-instance differential privacy and proposes methods to privately and accurately publish per-instance privacy losses.
result The methods privately and accurately publish per-instance differential privacy losses with minimal additional privacy cost.
Proposes a new algorithm for click feedback in search results.
problem Learning to predict user clicks based on relevance and position.
method Developed a Bernoulli rank-1 bandit learning problem and proposed Rank1ElimKL to improve performance. result Rank1ElimKL outperforms Rank1Elim in various scenarios, including real-world data.