Predicting the click-through rate of an advertisement is a critical component of online advertising platforms. In sponsored search, the click-through rate estimates the probability that a displayed advertisement is clicked by a user after she submits a query to the search engine. Commercial search engines typically rel…
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48 results for “click-through rates”
Recommendation systems and computing advertisements have gradually entered the field of academic research from the field of commercial applications. Click-through rate prediction is one of the core research issues because the prediction accuracy affects the user experience and the revenue of merchants and platforms. Fe…
Online advertisement is the main source of revenue for Internet business. Advertisers are typically ranked according to a score that takes into account their bids and potential click-through rates(eCTR). Generally, the likelihood that a user clicks on an ad is often modeled by optimizing for the click through rates rat…
We review a method for click-through rate prediction based on the work of Menon et al. [11], which combines collaborative filtering and matrix factorization with a side-information model and fuses the outputs to proper probabilities in [0,1]. In addition we provide details, both for the modeling as well as the experime…
New model for display advertising with stochastic and adversarial components.
problem Display advertising with stochastic and adversarial click-through-rates.
method Adversarial scaling model; two algorithms tested: action elimination and mirror descent.
result Two algorithms are robust to adversarial scaling.
Click-through rate (CTR) prediction is a critical task in online advertising systems. Most existing methods mainly model the feature-CTR relationship and suffer from the data sparsity issue. In this paper, we propose DeepMCP, which models other types of relationships in order to learn more informative and statistically…
SIM models user interests from long sequential behavior data, improving click-through rate prediction.
problem Challenges in capturing user interests with long user behavior sequences.
method SIM uses a cascaded search paradigm with two units: General Search Unit and Exact Search Unit.
result SIM achieves significant CTR and RPM lifts in Alibaba's display advertising system.
Regularized Adversarial Sampling and Deep Time-aware Attention for Click-Through Rate Predictioncs.LG
Improving the performance of click-through rate (CTR) prediction remains one of the core tasks in online advertising systems. With the rise of deep learning, CTR prediction models with deep networks remarkably enhance model capacities. In deep CTR models, exploiting users' historical data is essential for learning user…
Click-through rate (CTR) prediction is an essential task in industrial applications such as video recommendation. Recently, deep learning models have been proposed to learn the representation of users' overall interests, while ignoring the fact that interests may dynamically change over time. We argue that it is necess…
Click-through rate (CTR) prediction is a critical task in online display advertising. The data involved in CTR prediction are typically multi-field categorical data, i.e., every feature is categorical and belongs to one and only one field. One of the interesting characteristics of such data is that features from one fi…
Comparison Lift uses bandit algorithms to optimize online ad testing.
problem Optimizing online ad testing to maximize click-through rates.
method Bandit-based experimentation algorithm that adapts to test results.
result Ad click-through rates increased by 46% on average.
ShadowSync: Performing Synchronization in the Background for Highly Scalable Distributed Trainingcs.LG
ShadowSync separates background synchronization for scalable distributed training.
problem Reducing synchronization overhead in distributed training for high scalability.
method Separates synchronization from training and runs it in the background.
result Achieves both high throughput and excellent model quality at scale.
In the cost per click (CPC) pricing model, an advertiser pays an ad network only when a user clicks on an ad; in turn, the ad network gives a share of that revenue to the publisher where the ad was impressed. Still, advertisers may be unsatisfied with ad networks charging them for "valueless" clicks, or so-called accid…
Method detects interactions for better CTR prediction.
problem Predicting click-through rate with high-dimensional categorical features and time-varying interactions.
method Online Random Intersection Chains (ORIC) for detecting informative interactions.
result ORIC detects high-interpretability interactions that improve CTR prediction.
Paper proposes FINN for better CTR prediction by modeling feature interactions.
problem Improving CTR prediction in advertising and recommendation systems.
method Proposes Feature Interaction based Neural Network (FINN) to model feature interactions.
result FINN outperforms other deep models in CTR prediction tasks.
In digital advertising, Click-Through Rate (CTR) and Conversion Rate (CVR) are very important metrics for evaluating ad performance. As a result, ad event prediction systems are vital and widely used for sponsored search and display advertising as well as Real-Time Bidding (RTB). In this work, we introduce an enhanced …
Recently, click-through rate (CTR) prediction models have evolved from shallow methods to deep neural networks. Most deep CTR models follow an Embedding\&MLP paradigm, that is, first mapping discrete id features, e.g. user visited items, into low dimensional vectors with an embedding module, then learn a multi-layer pe…
The web link selection problem is to select a small subset of web links from a large web link pool, and to place the selected links on a web page that can only accommodate a limited number of links, e.g., advertisements, recommendations, or news feeds. Despite the long concerned click-through rate which reflects the at…
We propose a novel sparse tensor decomposition method, namely Tensor Truncated Power (TTP) method, that incorporates variable selection into the estimation of decomposition components. The sparsity is achieved via an efficient truncation step embedded in the tensor power iteration. Our method applies to a broad family …
Advertising and feed ranking are essential to many Internet companies such as Facebook and Sina Weibo. Among many real-world advertising and feed ranking systems, click through rate (CTR) prediction plays a central role. There are many proposed models in this field such as logistic regression, tree based models, factor…
With the rapid development of online advertising and recommendation systems, click-through rate prediction is expected to play an increasingly important role.Recently many DNN-based models which follow a similar Embedding&MLP paradigm have been proposed, and have achieved good result in image/voice and nlp fields. In t…
Click-through rate~(CTR) prediction, whose goal is to estimate the probability of the user clicks, has become one of the core tasks in advertising systems. For CTR prediction model, it is necessary to capture the latent user interest behind the user behavior data. Besides, considering the changing of the external envir…
Improved CTR prediction with XDBoost neural network.
problem Predicting CTR with limited data and complex user behavior.
method Iterative three-stage neural network model XDBoost.
result XDBoost outperforms existing SOTA models for CTR prediction.
This paper investigates the impact of normalization on deep neural networks for click-through rate prediction.
problem The effect of normalization on deep neural network models for CTR estimation.
method Systematic study of various normalization approaches applied to feature embedding and MLP part of DNN models.
result Correct normalization significantly enhances model performance, as demonstrated by extensive experiments on real-world datasets.
Click-through rate (CTR) prediction is a critical task in online advertising systems. A large body of research considers each ad independently, but ignores its relationship to other ads that may impact the CTR. In this paper, we investigate various types of auxiliary ads for improving the CTR prediction of the target a…
Tensors are becoming prevalent in modern applications such as medical imaging and digital marketing. In this paper, we propose a sparse tensor additive regression (STAR) that models a scalar response as a flexible nonparametric function of tensor covariates. The proposed model effectively exploits the sparse and low-ra…
AutoFIS automatically selects important feature interactions for CTR prediction models.
problem Manual feature interaction design is inefficient and prone to noise.
method Two-stage algorithm: search stage relaxes feature interactions to continuous parameters, re-train stage refines model performance.
result AutoFIS significantly improves CTR and CVR of FM-based models.
Click-through rate prediction is an essential task in industrial applications, such as online advertising. Recently deep learning based models have been proposed, which follow a similar Embedding\&MLP paradigm. In these methods large scale sparse input features are first mapped into low dimensional embedding vectors, a…
Proposes FEFM and DeepFEFM for CTR prediction, outperforming state-of-the-art models.
problem Click-through rate prediction in online applications.
method Field-Embedded Factorization Machine (FEFM) and its deep counterpart DeepFEFM, combining feature embeddings and deep neural networks.
result FEFM and DeepFEFM outperform existing models in CTR prediction tasks.
AutoRec automates deep recommendation models using AutoML.
problem Adapting to changing data and tasks in recommender systems.
method AutoML platform for model search and hyperparameter tuning.
result Identifies models similar to the best model without prior knowledge.
In online display advertising, selecting the most effective ad creative (ad image) for each impression is a crucial task for DSPs (Demand-Side Platforms) to fulfill their goals (click-through rate, number of conversions, revenue, and brand improvement). As widely recognized in the marketing literature, the effect of ad…
This paper tackles overfitting in CTR models by introducing Multi-Epoch learning with Data Augmentation.
problem Overfitting of the embedding layer in CTR models during multi-epoch training.
method Introduces Multi-Epoch learning with Data Augmentation (MEDA) framework to reduce overfitting and enhance performance.
result MEDA minimizes overfitting and achieves data augmentation through varied embedding spaces, improving performance without overfitting.
Click through rate (CTR) prediction is very important for Native advertisement but also hard as there is no direct query intent. In this paper we propose a large-scale event embedding scheme to encode the each user browsing event by training a Siamese network with weak supervision on the users' consecutive events. The …
Proposes a novel network for CTR prediction by learning modality-specific and modality-invariant representations.
problem Learning good representation of items from multimodal features in E-commerce is challenging due to redundant information across modalities.
method Introduces a Multimodal Adversarial Representation Network (MARN) that calculates modality-specific weights and learns modality-invariant representations.
result Consistently achieves remarkable improvements over state-of-the-art methods in CTR prediction.
Dimensionality reduction for click-through rate prediction: Dense versus sparse representationstat.ML
In online advertising, display ads are increasingly being placed based on real-time auctions where the advertiser who wins gets to serve the ad. This is called real-time bidding (RTB). In RTB, auctions have very tight time constraints on the order of 100ms. Therefore mechanisms for bidding intelligently such as clickth…
Embedding representations power machine intelligence in many applications, including recommendation systems, but they are space intensive -- potentially occupying hundreds of gigabytes in large-scale settings. To help manage this outsized memory consumption, we explore mixed dimension embeddings, an embedding layer arc…
CAN approximates explicit feature interactions for CTR prediction.
problem Learning explicit feature interactions from sparse features.
method Co-Action Network approximates explicit pairwise feature interactions without introducing too many additional parameters.
result CAN outperforms state-of-the-art CTR models and the cartesian product method.
Predicting keywords performance, such as number of impressions, click-through rate (CTR), conversion rate (CVR), revenue per click (RPC), and cost per click (CPC), is critical for sponsored search in the online advertising industry. An interesting phenomenon is that, despite the size of the overall data, the data are v…
Order Matters at Fanatics Recommending Sequentially Ordered Products by LSTM Embedded with Word2Veccs.LG
A unique challenge for e-commerce recommendation is that customers are often interested in products that are more advanced than their already purchased products, but not reversed. The few existing recommender systems modeling unidirectional sequence output a limited number of categories or continuous variables. To mode…
AB-testing is a very popular technique in web companies since it makes it possible to accurately predict the impact of a modification with the simplicity of a random split across users. One of the critical aspects of an AB-test is its duration and it is important to reliably compute confidence intervals associated with…
Historically, machine learning in computer security has prioritized defense: think intrusion detection systems, malware classification, and botnet traffic identification. Offense can benefit from data just as well. Social networks, with their access to extensive personal data, bot-friendly APIs, colloquial syntax, and …
The multi-armed bandit problem has been extensively studied under the stationary assumption. However in reality, this assumption often does not hold because the distributions of rewards themselves may change over time. In this paper, we propose a change-detection (CD) based framework for multi-armed bandit problems und…
Proposes DenoiseBid to correct uncertain CTR and CVR estimates for autobidding.
problem Uncertainty in CTR and CVR estimates affects autobidding algorithm performance.
method Bayesian approach to correct noisy estimates with recovered distributions.
result Proposed DenoiseBid method improves efficiency of autobidding in auctions.
Search queries are appropriate when users have explicit intent, but they perform poorly when the intent is difficult to express or if the user is simply looking to be inspired. Visual browsing systems allow e-commerce platforms to address these scenarios while offering the user an engaging shopping experience. Here we …
Although deep learning techniques have been successfully applied to many tasks, interpreting deep neural network models is still a big challenge to us. Recently, many works have been done on visualizing and analyzing the mechanism of deep neural networks in the areas of image processing and natural language processing.…
The current work characterizes the users of a VoD streaming space through user-personas based on a tenure timeline and temporal behavioral features in the absence of explicit user profiles. A combination of tenure timeline and temporal characteristics caters to business needs of understanding the evolution and phases o…
Understanding users' context is essential for successful recommendations, especially for Online-to-Offline (O2O) recommendation, such as Yelp, Groupon, and Koubei. Different from traditional recommendation where individual preference is mostly static, O2O recommendation should be dynamic to capture variation of users' …
Optimization in machine learning, both theoretical and applied, is presently dominated by first-order gradient methods such as stochastic gradient descent. Second-order optimization methods, that involve second derivatives and/or second order statistics of the data, are far less prevalent despite strong theoretical pro…