A new model improves click-through rate prediction for recommendation systems.
problem Improving accuracy of click-through rate prediction in recommendation systems.
method Combines traditional feature engineering with deep neural networks to automate feature combinations.
result The model (FNFM) outperforms current deep learning feature combination models.
Predicting the click-through rate of an advertisement is a critical component of online advertising platforms. In sponsored search, the click-through rate estimates the probability that a displayed advertisement is clicked by a user after she submits a query to the search engine. Commercial search engines typically rel…
This paper improves online ad revenue by optimizing auction performance directly.
problem Disconnection between ad ranking and auction performance in online advertising.
method Proposes new loss functions and ranking functions to maximize revenue.
result Proposed methods outperform state-of-the-art in maximizing platform revenue.
In the cost per click (CPC) pricing model, an advertiser pays an ad network only when a user clicks on an ad; in turn, the ad network gives a share of that revenue to the publisher where the ad was impressed. Still, advertisers may be unsatisfied with ad networks charging them for "valueless" clicks, or so-called accid…
We review a method for click-through rate prediction based on the work of Menon et al. [11], which combines collaborative filtering and matrix factorization with a side-information model and fuses the outputs to proper probabilities in [0,1]. In addition we provide details, both for the modeling as well as the experime…
A new model predicts conversion rates by analyzing post-click actions.
problem Challenges in predicting conversion rates due to sample selection bias and data sparsity.
method Post-click behavior decomposition and multi-task learning.
result The model effectively addresses sample selection bias and data sparsity issues.
Study proposes an ad creative selection algorithm considering user fatigue.
problem Ad creative effectiveness varies with user exposure.
method Proposes an algorithm that considers user fatigue in ad selection.
result The proposed algorithm outperforms baseline algorithms in real-world testing.
Sparse tensor additive regression models tensor covariates for scalar responses.
problem Modeling scalar responses from tensor covariates with sparse and low-rank structures.
method Proposes a non-convex optimization problem and an efficient penalized alternating minimization algorithm.
result Establishes an error bound for the estimator and demonstrates the model's efficacy in simulations and online advertising.
Proposes DHEB model for predicting online ad performance.
problem Sparse data at individual unit level in online advertising.
method Dynamic Hierarchical Empirical Bayesian (DHEB) model with data-driven hierarchy and shrinkage-based estimations.
result Proposed method outperforms other models in accuracy and efficiency.
New model for display advertising with stochastic and adversarial components.
problem Display advertising with stochastic and adversarial click-through-rates.
method Adversarial scaling model; two algorithms tested: action elimination and mirror descent.
result Two algorithms are robust to adversarial scaling.
Comparison Lift uses bandit algorithms to optimize online ad testing.
problem Optimizing online ad testing to maximize click-through rates.
method Bandit-based experimentation algorithm that adapts to test results.
result Ad click-through rates increased by 46% on average.
SIM models user interests from long sequential behavior data, improving click-through rate prediction.
problem Challenges in capturing user interests with long user behavior sequences.
method SIM uses a cascaded search paradigm with two units: General Search Unit and Exact Search Unit.
result SIM achieves significant CTR and RPM lifts in Alibaba's display advertising system.
Proposes a time-aware attention model for CTR prediction.
problem Lack of temporal signals in existing CTR prediction models.
method Time-aware attention model with absolute and relative temporal signals, regularized adversarial sampling.
result Significantly improves CTR prediction performance.
Enhanced ad event prediction boosts performance.
problem Improving ad performance metrics like CTR and CVR.
method New feature engineering approach for ad event prediction.
result Significantly outperforms alternative prediction algorithms.
DeepMCP improves CTR prediction by learning better feature representations.
problem Data sparsity in CTR prediction models.
method DeepMCP models user-ad, ad-ad, and feature-CTR relationships through three subnets.
result DeepMCP outperforms state-of-the-art models in CTR prediction.
New model predicts which search snippets will be clicked.
problem Predicting user behavior in search results.
method Proposes a micro-browsing model for analyzing snippet texts.
result Micro-browsing model predicts higher CTR than traditional models.
Method detects interactions for better CTR prediction.
problem Predicting click-through rate with high-dimensional categorical features and time-varying interactions.
method Online Random Intersection Chains (ORIC) for detecting informative interactions.
result ORIC detects high-interpretability interactions that improve CTR prediction.
Optimizes ranking from click feedback in a bandit setting.
problem Learning to rank from Bernoulli click feedback in a bandit setting.
method Variance-aware confidence sets derived from Bernstein and Chernoff bounds for optimal algorithms.
result Optimal algorithms for the case of small mean rewards, improving on previous suboptimal results.
Historically, machine learning in computer security has prioritized defense: think intrusion detection systems, malware classification, and botnet traffic identification. Offense can benefit from data just as well. Social networks, with their access to extensive personal data, bot-friendly APIs, colloquial syntax, and …
Improves CTR prediction by considering spatial and temporal auxiliary ads.
problem Improving CTR prediction in online advertising systems.
method Deep Spatio-Temporal Neural Networks (DSTNs) for CTR prediction.
result DSTNs outperform state-of-the-art methods in CTR prediction.
The web link selection problem is to select a small subset of web links from a large web link pool, and to place the selected links on a web page that can only accommodate a limited number of links, e.g., advertisements, recommendations, or news feeds. Despite the long concerned click-through rate which reflects the at…
Proposes SSM to improve CTR prediction with deep neural networks.
problem Improving CTR prediction with deep neural networks.
method Designs an orthogonal base convolution and pooling model to learn multi-scale base semantic representation.
result Demonstrates superior performance in CTR prediction.
Paper addresses bias in search intent affecting click behavior.
problem Bias in user search intent affects click behavior and relevance.
method Proposes a search intent bias hypothesis to improve click models.
result Click models can better interpret user clicks and improve retrieval performance.
Improved CTR prediction with XDBoost neural network.
problem Predicting CTR with limited data and complex user behavior.
method Iterative three-stage neural network model XDBoost.
result XDBoost outperforms existing SOTA models for CTR prediction.
Click-through rate (CTR) prediction is a critical task in online display advertising. The data involved in CTR prediction are typically multi-field categorical data, i.e., every feature is categorical and belongs to one and only one field. One of the interesting characteristics of such data is that features from one fi…
ShadowSync separates background synchronization for scalable distributed training.
problem Reducing synchronization overhead in distributed training for high scalability.
method Separates synchronization from training and runs it in the background.
result Achieves both high throughput and excellent model quality at scale.
Improved conversion rate prediction in online advertising using self-supervised pre-training.
problem Data sparsity and calibration issues in predicting conversions given clicks.
method Self-supervised pre-training on all conversion events to enrich CVR prediction model without compromising calibration.
result Improvements in offline training and online A/B tests, with full deployment to Yahoo native advertising system.
DIEN predicts CTR by evolving user interests from behavior data.
problem Capturing dynamic user interests for accurate CTR prediction.
method DIEN captures temporal and evolving user interests using interest extractor and evolving layers with attention mechanisms.
result DIEN significantly outperforms state-of-the-art solutions in CTR prediction.
Proposes DTS framework to predict CTR by tracking user interest evolution over time.
problem Predicting CTR by ignoring dynamic user interest changes over time.
method Integrates time information using ODEs in a neural network to model interest evolution.
result Achieves superior CTR prediction performance compared to existing methods.
Hotel2vec learns hotel embeddings from multiple data sources.
problem Cold-start problem for hotels with insufficient click data.
method Self-supervised neural network architecture combining user clicks, hotel attributes, and geographic info.
result Improved downstream task predictions with structured hotel attributes.
Estimating post-click conversion rate (CVR) accurately is crucial for ranking systems in industrial applications such as recommendation and advertising. Conventional CVR modeling applies popular deep learning methods and achieves state-of-the-art performance. However it encounters several task-specific problems in prac…
Paper proposes FINN for better CTR prediction by modeling feature interactions.
problem Improving CTR prediction in advertising and recommendation systems.
method Proposes Feature Interaction based Neural Network (FINN) to model feature interactions.
result FINN outperforms other deep models in CTR prediction tasks.
Proposes DenoiseBid to correct uncertain CTR and CVR estimates for autobidding.
problem Uncertainty in CTR and CVR estimates affects autobidding algorithm performance.
method Bayesian approach to correct noisy estimates with recovered distributions.
result Proposed DenoiseBid method improves efficiency of autobidding in auctions.
We propose a novel sparse tensor decomposition method, namely Tensor Truncated Power (TTP) method, that incorporates variable selection into the estimation of decomposition components. The sparsity is achieved via an efficient truncation step embedded in the tensor power iteration. Our method applies to a broad family …
This paper investigates the impact of normalization on deep neural networks for click-through rate prediction.
problem The effect of normalization on deep neural network models for CTR estimation.
method Systematic study of various normalization approaches applied to feature embedding and MLP part of DNN models.
result Correct normalization significantly enhances model performance, as demonstrated by extensive experiments on real-world datasets.
Unified framework for online learning in click prediction for search ads.
problem Model staleness leading to accuracy and calibration degradation over time.
method Two paradigms of Batch Online Learning: early stopping and proximal regularization.
result Two OL schemes are closely related and can be traded-off between new and historical data.
This paper tackles overfitting in CTR models by introducing Multi-Epoch learning with Data Augmentation.
problem Overfitting of the embedding layer in CTR models during multi-epoch training.
method Introduces Multi-Epoch learning with Data Augmentation (MEDA) framework to reduce overfitting and enhance performance.
result MEDA minimizes overfitting and achieves data augmentation through varied embedding spaces, improving performance without overfitting.
AutoFIS automatically selects important feature interactions for CTR prediction models.
problem Manual feature interaction design is inefficient and prone to noise.
method Two-stage algorithm: search stage relaxes feature interactions to continuous parameters, re-train stage refines model performance.
result AutoFIS significantly improves CTR and CVR of FM-based models.
Click-through rate prediction is an essential task in industrial applications, such as online advertising. Recently deep learning based models have been proposed, which follow a similar Embedding\&MLP paradigm. In these methods large scale sparse input features are first mapped into low dimensional embedding vectors, a…
A new embedding structure, res-embedding, improves deep CTR models by enhancing generalization performance.
problem Deep CTR models often suffer from poor generalization performance due to learning of embedding parameters.
method Developed a res-embedding structure that combines a central embedding vector from an item-based interest graph with a residual embedding vector.
result Empirical evaluation shows significant improvement in model performance using the res-embedding structure.
FiBiNET combines feature importance and bilinear interactions for CTR prediction.
problem Improving click-through rate prediction in advertising and feed ranking systems.
method FiBiNET dynamically learns feature importance via SENET and bilinear feature interactions.
result FiBiNET outperforms shallow and deep models on real-world datasets.
Proposes a novel network for CTR prediction by learning modality-specific and modality-invariant representations.
problem Learning good representation of items from multimodal features in E-commerce is challenging due to redundant information across modalities.
method Introduces a Multimodal Adversarial Representation Network (MARN) that calculates modality-specific weights and learns modality-invariant representations.
result Consistently achieves remarkable improvements over state-of-the-art methods in CTR prediction.
Proposes FEFM and DeepFEFM for CTR prediction, outperforming state-of-the-art models.
problem Click-through rate prediction in online applications.
method Field-Embedded Factorization Machine (FEFM) and its deep counterpart DeepFEFM, combining feature embeddings and deep neural networks.
result FEFM and DeepFEFM outperform existing models in CTR prediction tasks.
App enhances midwives' skills in low-income countries.
problem Low-income countries have high maternal and child mortality rates.
method Deep learning models predict midwives' interest in learning materials.
result Deep learning models accurately predict midwives' interest in learning materials.
AutoRec automates deep recommendation models using AutoML.
problem Adapting to changing data and tasks in recommender systems.
method AutoML platform for model search and hyperparameter tuning.
result Identifies models similar to the best model without prior knowledge.
CAN approximates explicit feature interactions for CTR prediction.
problem Learning explicit feature interactions from sparse features.
method Co-Action Network approximates explicit pairwise feature interactions without introducing too many additional parameters.
result CAN outperforms state-of-the-art CTR models and the cartesian product method.
This paper explores LETOR for E-Com search, addressing practical challenges and reporting key findings.
problem Applying LETOR to E-Com search presents unique challenges.
method Investigates practical challenges in LETOR for E-Com search, including feature representation, relevance judgments, and feedback signal exploitation.
result LETOR methods can effectively optimize combinations of popularity-based and relevance-based features, and order rate is the most robust training objective.
Mixed dimension embeddings reduce memory usage in recommendation systems.
problem Space-intensive embedding representations in recommendation systems.
method Mixed dimension embeddings where vector dimension scales with query frequency.
result Significant reduction in memory usage with minimal performance loss.