A locally-built, LLM-digested index of recent arXiv papers in quant finance, geometry/topology, and statistical ML — keyword search served straight from SQLite on this machine.
A new dataset tracks user interactions and click responses in online marketplaces.
Optimizing news headlines is important for publishers and media sites. A compelling headline will increase readership, user engagement and social shares. At Yahoo Front Page, headline testing is carried out using a test-rollout strategy: we first allocate equal proportion of the traffic to each headline variation for a…
Taobao, as the largest online retail platform in the world, provides billions of online display advertising impressions for millions of advertisers every day. For commercial purposes, the advertisers bid for specific spots and target crowds to compete for business traffic. The platform chooses the most suitable ads to …
In the cost per click (CPC) pricing model, an advertiser pays an ad network only when a user clicks on an ad; in turn, the ad network gives a share of that revenue to the publisher where the ad was impressed. Still, advertisers may be unsatisfied with ad networks charging them for "valueless" clicks, or so-called accid…
Recommender systems widely use implicit feedback such as click data because of its general availability. Although the presence of clicks signals the users' preference to some extent, the lack of such clicks does not necessarily indicate a negative response from the users, as it is possible that the users were not expos…
Active learning suffers from biased non-response, which this paper addresses.
We consider the problem of diversifying automated reply suggestions for a commercial instant-messaging (IM) system (Skype). Our conversation model is a standard matching based information retrieval architecture, which consists of two parallel encoders to project messages and replies into a common feature representation…
Click-through data has proven to be a valuable resource for improving search-ranking quality. Search engines can easily collect click data, but biases introduced in the data can make it difficult to use the data effectively. In order to measure the effects of biases, many click models have been proposed in the literatu…
Online learning to rank is a core problem in information retrieval and machine learning. Many provably efficient algorithms have been recently proposed for this problem in specific click models. The click model is a model of how the user interacts with a list of documents. Though these results are significant, their im…
User response prediction is a crucial component for personalized information retrieval and filtering scenarios, such as recommender system and web search. The data in user response prediction is mostly in a multi-field categorical format and transformed into sparse representations via one-hot encoding. Due to the spars…
User response prediction makes a crucial contribution to the rapid development of online advertising system and recommendation system. The importance of learning feature interactions has been emphasized by many works. Many deep models are proposed to automatically learn high-order feature interactions. Since most featu…
Many web systems rank and present a list of items to users, from recommender systems to search and advertising. An important problem in practice is to evaluate new ranking policies offline and optimize them before they are deployed. We address this problem by proposing evaluation algorithms for estimating the expected …
Predicting the click-through rate of an advertisement is a critical component of online advertising platforms. In sponsored search, the click-through rate estimates the probability that a displayed advertisement is clicked by a user after she submits a query to the search engine. Commercial search engines typically rel…
Recommender system, as an essential part of modern e-commerce, consists of two fundamental modules, namely Click-Through Rate (CTR) and Conversion Rate (CVR) prediction. While CVR has a direct impact on the purchasing volume, its prediction is well-known challenging due to the Sample Selection Bias (SSB) and Data Spars…
We propose a neural network architecture for learning vector representations of hotels. Unlike previous works, which typically only use user click information for learning item embeddings, we propose a framework that combines several sources of data, including user clicks, hotel attributes (e.g., property type, star ra…
A search engine recommends to the user a list of web pages. The user examines this list, from the first page to the last, and clicks on all attractive pages until the user is satisfied. This behavior of the user can be described by the dependent click model (DCM). We propose DCM bandits, an online learning variant of t…
Research on social-media platforms has tended to rely on textual analysis to perform research tasks. While text-based approaches have significantly increased our understanding of online behavior and social dynamics, they overlook features on these platforms that have grown in prominence in the past few years: click-bas…
Tensors are becoming prevalent in modern applications such as medical imaging and digital marketing. In this paper, we propose a sparse tensor additive regression (STAR) that models a scalar response as a flexible nonparametric function of tensor covariates. The proposed model effectively exploits the sparse and low-ra…
Online advertisement is the main source of revenue for Internet business. Advertisers are typically ranked according to a score that takes into account their bids and potential click-through rates(eCTR). Generally, the likelihood that a user clicks on an ad is often modeled by optimizing for the click through rates rat…
It is often observed that the probabilistic predictions given by a machine learning model can disagree with averaged actual outcomes on specific subsets of data, which is also known as the issue of miscalibration. It is responsible for the unreliability of practical machine learning systems. For example, in online adve…
Models applied on real time response task, like click-through rate (CTR) prediction model, require high accuracy and rigorous response time. Therefore, top-performing deep models of high depth and complexity are not well suited for these applications with the limitations on the inference time. In order to further impro…
Paper optimizes recommendation systems for long-term business metrics.
Estimates conversion probabilities from click sequences with privacy constraints.
Optimizes ranking from click feedback in a bandit setting.
Paper improves recommendation systems by optimizing sequence of items for clicks.
Estimating post-click conversion rate (CVR) accurately is crucial for ranking systems in industrial applications such as recommendation and advertising. Conventional CVR modeling applies popular deep learning methods and achieves state-of-the-art performance. However it encounters several task-specific problems in prac…
Improved conversion rate prediction in online advertising using self-supervised pre-training.
Recommendation systems and computing advertisements have gradually entered the field of academic research from the field of commercial applications. Click-through rate prediction is one of the core research issues because the prediction accuracy affects the user experience and the revenue of merchants and platforms. Fe…
We review a method for click-through rate prediction based on the work of Menon et al. [11], which combines collaborative filtering and matrix factorization with a side-information model and fuses the outputs to proper probabilities in [0,1]. In addition we provide details, both for the modeling as well as the experime…
This paper optimizes ad bids and daily budgets for multiple campaigns in pay-per-click advertising.
Online learning to rank is a sequential decision-making problem where in each round the learning agent chooses a list of items and receives feedback in the form of clicks from the user. Many sample-efficient algorithms have been proposed for this problem that assume a specific click model connecting rankings and user b…
New algorithm for maximizing revenue in multinomial logistic bandits.
Predicting click and conversion probabilities when bidding on ad exchanges is at the core of the programmatic advertising industry. Two separated lines of previous works respectively address i) the prediction of user conversion probability and ii) the attribution of these conversions to advertising events (such as clic…
In this paper, we propose a robust sequential learning strategy for training large-scale Recommender Systems (RS) over implicit feedback mainly in the form of clicks. Our approach relies on the minimization of a pairwise ranking loss over blocks of consecutive items constituted by a sequence of non-clicked items follow…
New ranking algorithms improve online content delivery by learning from click data.
Predicting keywords performance, such as number of impressions, click-through rate (CTR), conversion rate (CVR), revenue per click (RPC), and cost per click (CPC), is critical for sponsored search in the online advertising industry. An interesting phenomenon is that, despite the size of the overall data, the data are v…
Click-through rate (CTR) prediction is a critical task in online advertising systems. A large body of research considers each ad independently, but ignores its relationship to other ads that may impact the CTR. In this paper, we investigate various types of auxiliary ads for improving the CTR prediction of the target a…
Interprets feature interactions in ad-click prediction models.
Improving the performance of click-through rate (CTR) prediction remains one of the core tasks in online advertising systems. With the rise of deep learning, CTR prediction models with deep networks remarkably enhance model capacities. In deep CTR models, exploiting users' historical data is essential for learning user…
A new algorithm for social network recommendations using side-observations.
Historically, machine learning in computer security has prioritized defense: think intrusion detection systems, malware classification, and botnet traffic identification. Offense can benefit from data just as well. Social networks, with their access to extensive personal data, bot-friendly APIs, colloquial syntax, and …
Comparison Lift uses bandit algorithms to optimize online ad testing.
Best performing nuclear segmentation methods are based on deep learning algorithms that require a large amount of annotated data. However, collecting annotations for nuclear segmentation is a very labor-intensive and time-consuming task. Thereby, providing a tool that can facilitate and speed up this procedure is very …
Model improves CVR estimation in recommender systems by mitigating bias and overlooking causal relationships.
In digital advertising, Click-Through Rate (CTR) and Conversion Rate (CVR) are very important metrics for evaluating ad performance. As a result, ad event prediction systems are vital and widely used for sponsored search and display advertising as well as Real-Time Bidding (RTB). In this work, we introduce an enhanced …
Learning to rank is an important problem in machine learning and recommender systems. In a recommender system, a user is typically recommended a list of items. Since the user is unlikely to examine the entire recommended list, partial feedback arises naturally. At the same time, diverse recommendations are important be…
The paper tackles decision making problems with funnel structure in email marketing campaigns.
The probability that a user will click a search result depends both on its relevance and its position on the results page. The position based model explains this behavior by ascribing to every item an attraction probability, and to every position an examination probability. To be clicked, a result must be both attracti…