A locally-built, LLM-digested index of recent arXiv papers in quant finance, geometry/topology, and statistical ML — keyword search served straight from SQLite on this machine.
Paper addresses bias in search intent affecting click behavior.
In the cost per click (CPC) pricing model, an advertiser pays an ad network only when a user clicks on an ad; in turn, the ad network gives a share of that revenue to the publisher where the ad was impressed. Still, advertisers may be unsatisfied with ad networks charging them for "valueless" clicks, or so-called accid…
A new model predicts conversion rates by analyzing post-click actions.
A new dataset tracks user interactions and click responses in online marketplaces.
Hotel2vec learns hotel embeddings from multiple data sources.
Improved conversion rate prediction in online advertising using self-supervised pre-training.
Many web systems rank and present a list of items to users, from recommender systems to search and advertising. An important problem in practice is to evaluate new ranking policies offline and optimize them before they are deployed. We address this problem by proposing evaluation algorithms for estimating the expected …
Predicting the click-through rate of an advertisement is a critical component of online advertising platforms. In sponsored search, the click-through rate estimates the probability that a displayed advertisement is clicked by a user after she submits a query to the search engine. Commercial search engines typically rel…
Online learning to rank is a core problem in information retrieval and machine learning. Many provably efficient algorithms have been recently proposed for this problem in specific click models. The click model is a model of how the user interacts with a list of documents. Though these results are significant, their im…
We review a method for click-through rate prediction based on the work of Menon et al. [11], which combines collaborative filtering and matrix factorization with a side-information model and fuses the outputs to proper probabilities in [0,1]. In addition we provide details, both for the modeling as well as the experime…
Estimating post-click conversion rate (CVR) accurately is crucial for ranking systems in industrial applications such as recommendation and advertising. Conventional CVR modeling applies popular deep learning methods and achieves state-of-the-art performance. However it encounters several task-specific problems in prac…
Predicting keywords performance, such as number of impressions, click-through rate (CTR), conversion rate (CVR), revenue per click (RPC), and cost per click (CPC), is critical for sponsored search in the online advertising industry. An interesting phenomenon is that, despite the size of the overall data, the data are v…
Recommendation systems and computing advertisements have gradually entered the field of academic research from the field of commercial applications. Click-through rate prediction is one of the core research issues because the prediction accuracy affects the user experience and the revenue of merchants and platforms. Fe…
New ranking algorithms improve online content delivery by learning from click data.
This paper optimizes ad bids and daily budgets for multiple campaigns in pay-per-click advertising.
Predicting click and conversion probabilities when bidding on ad exchanges is at the core of the programmatic advertising industry. Two separated lines of previous works respectively address i) the prediction of user conversion probability and ii) the attribution of these conversions to advertising events (such as clic…
A search engine recommends to the user a list of web pages. The user examines this list, from the first page to the last, and clicks on all attractive pages until the user is satisfied. This behavior of the user can be described by the dependent click model (DCM). We propose DCM bandits, an online learning variant of t…
Click-through rate (CTR) prediction is a critical task in online advertising systems. A large body of research considers each ad independently, but ignores its relationship to other ads that may impact the CTR. In this paper, we investigate various types of auxiliary ads for improving the CTR prediction of the target a…
Online advertisement is the main source of revenue for Internet business. Advertisers are typically ranked according to a score that takes into account their bids and potential click-through rates(eCTR). Generally, the likelihood that a user clicks on an ad is often modeled by optimizing for the click through rates rat…
Paper optimizes recommendation systems for long-term business metrics.
Recommender systems widely use implicit feedback such as click data because of its general availability. Although the presence of clicks signals the users' preference to some extent, the lack of such clicks does not necessarily indicate a negative response from the users, as it is possible that the users were not expos…
Estimates conversion probabilities from click sequences with privacy constraints.
Optimizes ranking from click feedback in a bandit setting.
Historically, machine learning in computer security has prioritized defense: think intrusion detection systems, malware classification, and botnet traffic identification. Offense can benefit from data just as well. Social networks, with their access to extensive personal data, bot-friendly APIs, colloquial syntax, and …
Best performing nuclear segmentation methods are based on deep learning algorithms that require a large amount of annotated data. However, collecting annotations for nuclear segmentation is a very labor-intensive and time-consuming task. Thereby, providing a tool that can facilitate and speed up this procedure is very …
Paper improves recommendation systems by optimizing sequence of items for clicks.
Model improves CVR estimation in recommender systems by mitigating bias and overlooking causal relationships.
Method detects interactions for better CTR prediction.
Proposes a time-aware attention model for CTR prediction.
The probability that a user will click a search result depends both on its relevance and its position on the results page. The position based model explains this behavior by ascribing to every item an attraction probability, and to every position an examination probability. To be clicked, a result must be both attracti…
SIM models user interests from long sequential behavior data, improving click-through rate prediction.
Improved CTR prediction with XDBoost neural network.
Online learning to rank is a sequential decision-making problem where in each round the learning agent chooses a list of items and receives feedback in the form of clicks from the user. Many sample-efficient algorithms have been proposed for this problem that assume a specific click model connecting rankings and user b…
We present a unified framework for Batch Online Learning (OL) for Click Prediction in Search Advertisement. Machine Learning models once deployed, show non-trivial accuracy and calibration degradation over time due to model staleness. It is therefore necessary to regularly update models, and do so automatically. This p…
New algorithm for maximizing revenue in multinomial logistic bandits.
The paper tackles decision making problems with funnel structure in email marketing campaigns.
In this paper, we propose a robust sequential learning strategy for training large-scale Recommender Systems (RS) over implicit feedback mainly in the form of clicks. Our approach relies on the minimization of a pairwise ranking loss over blocks of consecutive items constituted by a sequence of non-clicked items follow…
Paper proposes TPathMine model for more accurate user attribute prediction.
Click-through rate (CTR) prediction is a critical task in online advertising systems. Most existing methods mainly model the feature-CTR relationship and suffer from the data sparsity issue. In this paper, we propose DeepMCP, which models other types of relationships in order to learn more informative and statistically…
Sharp bounds on negative impact identified from observational data.
Optimizing news headlines is important for publishers and media sites. A compelling headline will increase readership, user engagement and social shares. At Yahoo Front Page, headline testing is carried out using a test-rollout strategy: we first allocate equal proportion of the traffic to each headline variation for a…
Click-through rate (CTR) prediction is a critical task in online display advertising. The data involved in CTR prediction are typically multi-field categorical data, i.e., every feature is categorical and belongs to one and only one field. One of the interesting characteristics of such data is that features from one fi…
Interprets feature interactions in ad-click prediction models.
Click-through rate~(CTR) prediction, whose goal is to estimate the probability of the user clicks, has become one of the core tasks in advertising systems. For CTR prediction model, it is necessary to capture the latent user interest behind the user behavior data. Besides, considering the changing of the external envir…
On most sponsored search platforms, advertisers bid on some keywords for their advertisements (ads). Given a search request, ad retrieval module rewrites the query into bidding keywords, and uses these keywords as keys to select Top N ads through inverted indexes. In this way, an ad will not be retrieved even if querie…
The increase in data collection has made data annotation an interesting and valuable task in the contemporary world. This paper presents a new methodology for quickly annotating data using click-supervision and hierarchical object detection. The proposed work is semi-automatic in nature where the task of annotations is…
Comparison Lift uses bandit algorithms to optimize online ad testing.
New model improves website ranking by considering user choices as a whole.