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arXiv research

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48 results for click behavior

A new model predicts conversion rates by analyzing post-click actions.

problem Challenges in predicting conversion rates due to sample selection bias and data sparsity.
method Post-click behavior decomposition and multi-task learning.
result The model effectively addresses sample selection bias and data sparsity issues.

SIM models user interests from long sequential behavior data, improving click-through rate prediction.

problem Challenges in capturing user interests with long user behavior sequences.
method SIM uses a cascaded search paradigm with two units: General Search Unit and Exact Search Unit.
result SIM achieves significant CTR and RPM lifts in Alibaba's display advertising system.

A search engine recommends to the user a list of web pages. The user examines this list, from the first page to the last, and clicks on all attractive pages until the user is satisfied. This behavior of the user can be described by the dependent click model (DCM). We propose DCM bandits, an online learning variant of t…

2016-02-09abs ↗pdf ↗

Online learning to rank is a sequential decision-making problem where in each round the learning agent chooses a list of items and receives feedback in the form of clicks from the user. Many sample-efficient algorithms have been proposed for this problem that assume a specific click model connecting rankings and user b…

2018-06-06abs ↗pdf ↗

Click-through rate~(CTR) prediction, whose goal is to estimate the probability of the user clicks, has become one of the core tasks in advertising systems. For CTR prediction model, it is necessary to capture the latent user interest behind the user behavior data. Besides, considering the changing of the external envir…

2018-09-11abs ↗pdf ↗

Interactive news recommendation has been launched and attracted much attention recently. In this scenario, user's behavior evolves from single click behavior to multiple behaviors including like, comment, share etc. However, most of the existing methods still use single click behavior as the unique criterion of judging…

2018-11-30abs ↗pdf ↗

In the cost per click (CPC) pricing model, an advertiser pays an ad network only when a user clicks on an ad; in turn, the ad network gives a share of that revenue to the publisher where the ad was impressed. Still, advertisers may be unsatisfied with ad networks charging them for "valueless" clicks, or so-called accid…

2018-04-03abs ↗pdf ↗

Model improves CVR estimation in recommender systems by mitigating bias and overlooking causal relationships.

problem Data sparsity and sample selection bias in CVR estimation.
method Entire Space Counterfactual Multitask Model (ESCM2^2) incorporating counterfactual risk minimizer.
result Significantly enhances recommendation performance by effectively mitigating bias and overlooking causal relationships.

Learning to rank is an important problem in machine learning and recommender systems. In a recommender system, a user is typically recommended a list of items. Since the user is unlikely to examine the entire recommended list, partial feedback arises naturally. At the same time, diverse recommendations are important be…

2018-11-01abs ↗pdf ↗

Online learning to rank is a core problem in information retrieval and machine learning. Many provably efficient algorithms have been recently proposed for this problem in specific click models. The click model is a model of how the user interacts with a list of documents. Though these results are significant, their im…

2017-03-07abs ↗pdf ↗

Proposes DTS framework to predict CTR by tracking user interest evolution over time.

problem Predicting CTR by ignoring dynamic user interest changes over time.
method Integrates time information using ODEs in a neural network to model interest evolution.
result Achieves superior CTR prediction performance compared to existing methods.

The probability that a user will click a search result depends both on its relevance and its position on the results page. The position based model explains this behavior by ascribing to every item an attraction probability, and to every position an examination probability. To be clicked, a result must be both attracti…

2017-03-19abs ↗pdf ↗

A new model considers fatigue in online content recommendation systems.

problem Fatigue in users due to overexposure and boredom from similar recommendations.
method Proposed a fatigue-aware Dependent Click Model (DCM) and two learning algorithms.
result Developed algorithms with regret bounds for learning content relevance and fatigue effects.

Many web systems rank and present a list of items to users, from recommender systems to search and advertising. An important problem in practice is to evaluate new ranking policies offline and optimize them before they are deployed. We address this problem by proposing evaluation algorithms for estimating the expected …

2018-04-27abs ↗pdf ↗

Predicting the click-through rate of an advertisement is a critical component of online advertising platforms. In sponsored search, the click-through rate estimates the probability that a displayed advertisement is clicked by a user after she submits a query to the search engine. Commercial search engines typically rel…

2017-07-07abs ↗pdf ↗

A new dataset tracks user interactions and click responses in online marketplaces.

problem Lack of exposure data in recommender systems datasets.
method Proposes a novel dataset including slates and click responses, allowing more accurate likelihood models.
result Models using exposure data show more natural likelihood, reducing bias towards previously exposed items.

Estimates conversion probabilities from click sequences with privacy constraints.

problem Training models in advertising with limited direct click-conversion links.
method Formalizes learning from attribution sets, constructs unbiased estimator, applies Empirical Risk Minimization.
result Empirical Risk Minimization achieves generalization guarantees and robustness against prior errors.

Click-through rate prediction is an essential task in industrial applications, such as online advertising. Recently deep learning based models have been proposed, which follow a similar Embedding\&MLP paradigm. In these methods large scale sparse input features are first mapped into low dimensional embedding vectors, a…

2017-06-21abs ↗pdf ↗

Paper improves recommendation systems by optimizing sequence of items for clicks.

problem Improving recommendation systems robustness against bots and clicks.
method Minimizing pairwise ranking loss over sequences of items, with thresholds to prevent bot influence.
result The proposed algorithms converge and outperform existing methods in various ranking measures.

Improved conversion rate prediction in online advertising using self-supervised pre-training.

problem Data sparsity and calibration issues in predicting conversions given clicks.
method Self-supervised pre-training on all conversion events to enrich CVR prediction model without compromising calibration.
result Improvements in offline training and online A/B tests, with full deployment to Yahoo native advertising system.

This paper optimizes ad bids and daily budgets for multiple campaigns in pay-per-click advertising.

problem Optimizing ad bids and daily budgets for multiple campaigns in pay-per-click advertising.
method Formulated as a combinatorial semi-bandit problem, solved using Gaussian Processes and four algorithms.
result Regret upper bounded as O(sqrt{T}), where T is the time horizon.

Improved εε-greedy handles strategic bidding in PPC auctions.

problem Strategic bidding in PPC auctions with personalization and corruptions.
method Extended εε-greedy to handle strategic arms in contextual multi-arm bandit.
result εε-greedy is robust to adversarial corruptions and degrades linearly with corruption.

KFAtt improves CTR prediction by modeling user behavior with Kalman filtering attention.

problem Improving CTR prediction in personalized e-commerce search engines.
method KFAtt combines Kalman filtering with attention mechanisms to model user behavior.
result KFAtt outperforms existing methods in CTR prediction, achieving better performance in both offline and online settings.

A rising topic in computational journalism is how to enhance the diversity in news served to subscribers to foster exploration behavior in news reading. Despite the success of preference learning in personalized news recommendation, their over-exploitation causes filter bubble that isolates readers from opposing viewpo…

2017-06-30abs ↗pdf ↗

In the 'Big Data' era, many real-world applications like search involve the ranking problem for a large number of items. It is important to obtain effective ranking results and at the same time obtain the results efficiently in a timely manner for providing good user experience and saving computational costs. Valuable …

2017-06-07abs ↗pdf ↗

Calendar graph neural networks model user behavior with location and time data.

problem Modeling user behavior with location and time information for demographic prediction.
method Graph neural networks with a tripartite network of items, sessions, and locations, and a hierarchical calendar network.
result User embeddings preserve spatial and temporal patterns of various periodicity.

Models for recommender systems use latent factors to explain the preferences and behaviors of users with respect to a set of items (e.g., movies, books, academic papers). Typically, the latent factors are assumed to be static and, given these factors, the observed preferences and behaviors of users are assumed to be ge…

2015-09-15abs ↗pdf ↗