A locally-built, LLM-digested index of recent arXiv papers in quant finance, geometry/topology, and statistical ML — keyword search served straight from SQLite on this machine.
DeepLight accelerates CTR predictions in ad serving by 46X.
In the cost per click (CPC) pricing model, an advertiser pays an ad network only when a user clicks on an ad; in turn, the ad network gives a share of that revenue to the publisher where the ad was impressed. Still, advertisers may be unsatisfied with ad networks charging them for "valueless" clicks, or so-called accid…
Click-through rate (CTR) prediction is a critical task in online advertising systems. A large body of research considers each ad independently, but ignores its relationship to other ads that may impact the CTR. In this paper, we investigate various types of auxiliary ads for improving the CTR prediction of the target a…
A new method for precise user targeting in advertising using hyperbolic manifold learning.
This paper describes a practical system for Multi Touch Attribution (MTA) for use by a publisher of digital ads. We developed this system for JD.com, an eCommerce company, which is also a publisher of digital ads in China. The approach has two steps. The first step ('response modeling') fits a user-level model for purc…
JD.com uses a new CNN model to improve ad click prediction.
The paper examines stability of Minkowski inequalities in warped product spaces.
Inappropriate and profane content on social media is exponentially increasing and big corporations are becoming more aware of the type of content on which they are advertising and how it may affect their brand reputation. But with a huge surge in content being posted online it becomes seemingly difficult to filter out …
Online advertising in E-commerce platforms provides sellers an opportunity to achieve potential audiences with different target goals. Ad serving systems (like display and search advertising systems) that assign ads to pages should satisfy objectives such as plenty of audience for branding advertisers, clicks or conver…
In online advertising, display ads are increasingly being placed based on real-time auctions where the advertiser who wins gets to serve the ad. This is called real-time bidding (RTB). In RTB, auctions have very tight time constraints on the order of 100ms. Therefore mechanisms for bidding intelligently such as clickth…
Paper addresses CPA line forecasting in online advertising mid-flight.
This paper enhances language models with knowledge awareness.
Motivated by various results on homogeneous geodesics of Riemannian spaces, we study homogeneous trajectories, i.e. trajectories which are orbits of a one-parameter symmetry group, of Lagrangian and Hamiltonian systems. We present criteria under which an orbit of a one-parameter subgroup of a symmetry group G is a solu…
Efficient ANN search for sparse embeddings in ads targeting.
Click-through rate prediction is an essential task in industrial applications, such as online advertising. Recently deep learning based models have been proposed, which follow a similar Embedding\&MLP paradigm. In these methods large scale sparse input features are first mapped into low dimensional embedding vectors, a…
Optimizes web publisher revenues from RTB auctions.
Deep network optimizes ad bidding for first-price auctions.
Deep learning solves barrier options with stochastic volatility.
Dynamic Mode Decomposition (DMD) yields a linear, approximate model of a system's dynamics that is built from data. We seek to reduce the order of this model by identifying a reduced set of modes that best fit the output. We adopt a model selection algorithm from statistics and machine learning known as Least Angle Reg…
CTR prediction in real-world business is a difficult machine learning problem with large scale nonlinear sparse data. In this paper, we introduce an industrial strength solution with model named Large Scale Piece-wise Linear Model (LS-PLM). We formulate the learning problem with and regularizers, leadin…
Adversarial attacks can fool algorithmic trading systems.
While the Machine Learning (ML) landscape is evolving rapidly, there has been a relative lag in the development of the "learning systems" needed to enable broad adoption. Furthermore, few such systems are designed to support the specialized requirements of scientific ML. Here we present the Data and Learning Hub for sc…
Perceptual ad-blocking is a novel approach that detects online advertisements based on their visual content. Compared to traditional filter lists, the use of perceptual signals is believed to be less prone to an arms race with web publishers and ad networks. We demonstrate that this may not be the case. We describe att…
Most recent neural semi-supervised learning algorithms rely on adding small perturbation to either the input vectors or their representations. These methods have been successful on computer vision tasks as the images form a continuous manifold, but are not appropriate for discrete input such as sentence. To adapt these…
On most sponsored search platforms, advertisers bid on some keywords for their advertisements (ads). Given a search request, ad retrieval module rewrites the query into bidding keywords, and uses these keywords as keys to select Top N ads through inverted indexes. In this way, an ad will not be retrieved even if querie…
This dissertation explores Clifford bundles and spinor fields in geometric and algebraic contexts.
VCL adds uncertainty to contrastive learning models.
In markets for online advertising, some advertisers pay only when users respond to ads. So publishers estimate ad response rates and multiply by advertiser bids to estimate expected revenue for showing ads. Since these estimates may be inaccurate, the publisher risks not selecting the ad for each ad call that would max…
The recently proposed self-ensembling methods have achieved promising results in deep semi-supervised learning, which penalize inconsistent predictions of unlabeled data under different perturbations. However, they only consider adding perturbations to each single data point, while ignoring the connections between data…
Online audio advertising is a particular form of advertising used abundantly in online music streaming services. In these platforms, which tend to host tens of thousands of unique audio advertisements (ads), providing high quality ads ensures a better user experience and results in longer user engagement. Therefore, th…
Masked LARk prevents cross-site tracking while training models.
Deep learning predicts M&A events in industry networks.
E-commerce sponsored search contributes an important part of revenue for the e-commerce company. In consideration of effectiveness and efficiency, a large-scale sponsored search system commonly adopts a multi-stage architecture. We name these stages as ad retrieval, ad pre-ranking and ad ranking. Ad retrieval and ad pr…
In online display advertising, selecting the most effective ad creative (ad image) for each impression is a crucial task for DSPs (Demand-Side Platforms) to fulfill their goals (click-through rate, number of conversions, revenue, and brand improvement). As widely recognized in the marketing literature, the effect of ad…
ChatGPT improves momentum strategies by analyzing news data.
Sharp Minkowski inequality found for AdS-Melvin spacetime surfaces.
A framework combines unsupervised and semi-supervised AD using synthetic anomalies.
iConViz helps banks manage default contagion risk in networked loans.
HOLMES improves real-time model serving for ICU patients, balancing accuracy and speed.
The spacetime is well known to arise as the 'near horizon' geometry of the extremal Reissner-Nordstrom solution, and for that reason it has been studied in connection with the AdS/CFT correspondence. Here we consider asymptotically spacetimes that obey the null energy condition (or…
A new method learns proper multiclass losses and probabilities.
CRL improves recommendation systems by reducing distribution shift.
Landmark AD improves AD's efficiency without sacrificing performance.
New examples of Lie algebras with ad-invariant metrics found.
Machine Learning models are often composed of pipelines of transformations. While this design allows to efficiently execute single model components at training time, prediction serving has different requirements such as low latency, high throughput and graceful performance degradation under heavy load. Current predicti…
This study proves energy bounds in specific AdS spacetimes.
In this paper we present Percival, a browser-embedded, lightweight, deep learning-powered ad blocker. Percival embeds itself within the browser's image rendering pipeline, which makes it possible to intercept every image obtained during page execution and to perform blocking based on applying machine learning for image…
Characterization of lung nodules as benign or malignant is one of the most important tasks in lung cancer diagnosis, staging and treatment planning. While the variation in the appearance of the nodules remains large, there is a need for a fast and robust computer aided system. In this work, we propose an end-to-end tra…