A new model improves click-through rate prediction for recommendation systems.
problem Improving accuracy of click-through rate prediction in recommendation systems.
method Combines traditional feature engineering with deep neural networks to automate feature combinations.
result The model (FNFM) outperforms current deep learning feature combination models.
A new model predicts conversion rates by analyzing post-click actions.
problem Challenges in predicting conversion rates due to sample selection bias and data sparsity.
method Post-click behavior decomposition and multi-task learning.
result The model effectively addresses sample selection bias and data sparsity issues.
Predicting the click-through rate of an advertisement is a critical component of online advertising platforms. In sponsored search, the click-through rate estimates the probability that a displayed advertisement is clicked by a user after she submits a query to the search engine. Commercial search engines typically rel…
In the cost per click (CPC) pricing model, an advertiser pays an ad network only when a user clicks on an ad; in turn, the ad network gives a share of that revenue to the publisher where the ad was impressed. Still, advertisers may be unsatisfied with ad networks charging them for "valueless" clicks, or so-called accid…
Improved conversion rate prediction in online advertising using self-supervised pre-training.
problem Data sparsity and calibration issues in predicting conversions given clicks.
method Self-supervised pre-training on all conversion events to enrich CVR prediction model without compromising calibration.
result Improvements in offline training and online A/B tests, with full deployment to Yahoo native advertising system.
We review a method for click-through rate prediction based on the work of Menon et al. [11], which combines collaborative filtering and matrix factorization with a side-information model and fuses the outputs to proper probabilities in [0,1]. In addition we provide details, both for the modeling as well as the experime…
Unified framework for online learning in click prediction for search ads.
problem Model staleness leading to accuracy and calibration degradation over time.
method Two paradigms of Batch Online Learning: early stopping and proximal regularization.
result Two OL schemes are closely related and can be traded-off between new and historical data.
Estimates conversion probabilities from click sequences with privacy constraints.
problem Training models in advertising with limited direct click-conversion links.
method Formalizes learning from attribution sets, constructs unbiased estimator, applies Empirical Risk Minimization.
result Empirical Risk Minimization achieves generalization guarantees and robustness against prior errors.
Interprets feature interactions in ad-click prediction models.
problem Improving interpretability of black-box recommender systems.
method Interprets feature interactions from a source model and encodes them in a target model.
result Interpretations significantly outperform existing recommender models.
Proposes DHEB model for predicting online ad performance.
problem Sparse data at individual unit level in online advertising.
method Dynamic Hierarchical Empirical Bayesian (DHEB) model with data-driven hierarchy and shrinkage-based estimations.
result Proposed method outperforms other models in accuracy and efficiency.
Predicting click and conversion probabilities when bidding on ad exchanges is at the core of the programmatic advertising industry. Two separated lines of previous works respectively address i) the prediction of user conversion probability and ii) the attribution of these conversions to advertising events (such as clic…
Proposes a time-aware attention model for CTR prediction.
problem Lack of temporal signals in existing CTR prediction models.
method Time-aware attention model with absolute and relative temporal signals, regularized adversarial sampling.
result Significantly improves CTR prediction performance.
Enhanced ad event prediction boosts performance.
problem Improving ad performance metrics like CTR and CVR.
method New feature engineering approach for ad event prediction.
result Significantly outperforms alternative prediction algorithms.
Improves CTR prediction by considering spatial and temporal auxiliary ads.
problem Improving CTR prediction in online advertising systems.
method Deep Spatio-Temporal Neural Networks (DSTNs) for CTR prediction.
result DSTNs outperform state-of-the-art methods in CTR prediction.
Method detects interactions for better CTR prediction.
problem Predicting click-through rate with high-dimensional categorical features and time-varying interactions.
method Online Random Intersection Chains (ORIC) for detecting informative interactions.
result ORIC detects high-interpretability interactions that improve CTR prediction.
Improved CTR prediction with XDBoost neural network.
problem Predicting CTR with limited data and complex user behavior.
method Iterative three-stage neural network model XDBoost.
result XDBoost outperforms existing SOTA models for CTR prediction.
Hotel2vec learns hotel embeddings from multiple data sources.
problem Cold-start problem for hotels with insufficient click data.
method Self-supervised neural network architecture combining user clicks, hotel attributes, and geographic info.
result Improved downstream task predictions with structured hotel attributes.
Paper addresses bias in search intent affecting click behavior.
problem Bias in user search intent affects click behavior and relevance.
method Proposes a search intent bias hypothesis to improve click models.
result Click models can better interpret user clicks and improve retrieval performance.
DeepMCP improves CTR prediction by learning better feature representations.
problem Data sparsity in CTR prediction models.
method DeepMCP models user-ad, ad-ad, and feature-CTR relationships through three subnets.
result DeepMCP outperforms state-of-the-art models in CTR prediction.
Paper proposes TPathMine model for more accurate user attribute prediction.
problem Predicting user attributes from click data in heterogeneous networks.
method HetPathMine model with meta-path weights optimized for user emotional preferences.
result TPathMine model achieves higher accuracy in user attribute prediction.
DIEN predicts CTR by evolving user interests from behavior data.
problem Capturing dynamic user interests for accurate CTR prediction.
method DIEN captures temporal and evolving user interests using interest extractor and evolving layers with attention mechanisms.
result DIEN significantly outperforms state-of-the-art solutions in CTR prediction.
Proposes SSM to improve CTR prediction with deep neural networks.
problem Improving CTR prediction with deep neural networks.
method Designs an orthogonal base convolution and pooling model to learn multi-scale base semantic representation.
result Demonstrates superior performance in CTR prediction.
The paper tackles decision making problems with funnel structure in email marketing campaigns.
problem Decision making challenges in systems with funnel structure, where fewer observations are received from deeper layers.
method Formulated as a contextual bandit with funnel structure and developed a multi-task learning algorithm.
result Our algorithms offer significant improvement over previous methods in email marketing campaigns.
Click-through rate (CTR) prediction is a critical task in online display advertising. The data involved in CTR prediction are typically multi-field categorical data, i.e., every feature is categorical and belongs to one and only one field. One of the interesting characteristics of such data is that features from one fi…
New model predicts which search snippets will be clicked.
problem Predicting user behavior in search results.
method Proposes a micro-browsing model for analyzing snippet texts.
result Micro-browsing model predicts higher CTR than traditional models.
Online learning to rank is a core problem in information retrieval and machine learning. Many provably efficient algorithms have been recently proposed for this problem in specific click models. The click model is a model of how the user interacts with a list of documents. Though these results are significant, their im…
JD.com uses a new CNN model to improve ad click prediction.
problem Improving CTR prediction for ads with visual content.
method Proposes Category-specific CNN (CSCNN) to incorporate category knowledge early in the feature extraction process.
result CSCNN outperforms existing methods in CTR prediction.
Sparse tensor additive regression models tensor covariates for scalar responses.
problem Modeling scalar responses from tensor covariates with sparse and low-rank structures.
method Proposes a non-convex optimization problem and an efficient penalized alternating minimization algorithm.
result Establishes an error bound for the estimator and demonstrates the model's efficacy in simulations and online advertising.
SIM models user interests from long sequential behavior data, improving click-through rate prediction.
problem Challenges in capturing user interests with long user behavior sequences.
method SIM uses a cascaded search paradigm with two units: General Search Unit and Exact Search Unit.
result SIM achieves significant CTR and RPM lifts in Alibaba's display advertising system.
Paper proposes FINN for better CTR prediction by modeling feature interactions.
problem Improving CTR prediction in advertising and recommendation systems.
method Proposes Feature Interaction based Neural Network (FINN) to model feature interactions.
result FINN outperforms other deep models in CTR prediction tasks.
Many web systems rank and present a list of items to users, from recommender systems to search and advertising. An important problem in practice is to evaluate new ranking policies offline and optimize them before they are deployed. We address this problem by proposing evaluation algorithms for estimating the expected …
A new dataset tracks user interactions and click responses in online marketplaces.
problem Lack of exposure data in recommender systems datasets.
method Proposes a novel dataset including slates and click responses, allowing more accurate likelihood models.
result Models using exposure data show more natural likelihood, reducing bias towards previously exposed items.
Proposes DTS framework to predict CTR by tracking user interest evolution over time.
problem Predicting CTR by ignoring dynamic user interest changes over time.
method Integrates time information using ODEs in a neural network to model interest evolution.
result Achieves superior CTR prediction performance compared to existing methods.
A search engine recommends to the user a list of web pages. The user examines this list, from the first page to the last, and clicks on all attractive pages until the user is satisfied. This behavior of the user can be described by the dependent click model (DCM). We propose DCM bandits, an online learning variant of t…
Neural Calibration improves reliability of probabilistic predictions by learning from field-aware information.
problem Miscalibration of probabilistic predictions in machine learning models.
method Neural Calibration, a simple yet powerful post-hoc calibration method that learns from field-aware information.
result Neural Calibration significantly improves reliability in metrics like negative log-likelihood, Brier score, and AUC.
Online advertisement is the main source of revenue for Internet business. Advertisers are typically ranked according to a score that takes into account their bids and potential click-through rates(eCTR). Generally, the likelihood that a user clicks on an ad is often modeled by optimizing for the click through rates rat…
Paper optimizes recommendation systems for long-term business metrics.
problem Short-term reward optimization ignores long-term business metrics.
method Introduced a framework for modeling long-term rewards in RecoGym.
result Proposed a simple extension leading to state-of-the-art results.
The new digital revolution of big data is deeply changing our capability of understanding society and forecasting the outcome of many social and economic systems. Unfortunately, information can be very heterogeneous in the importance, relevance, and surprise it conveys, affecting severely the predictive power of semant…
Deep Neural Networks, and specifically fully-connected convolutional neural networks are achieving remarkable results across a wide variety of domains. They have been trained to achieve state-of-the-art performance when applied to problems such as speech recognition, image classification, natural language processing an…
Optimizes ranking from click feedback in a bandit setting.
problem Learning to rank from Bernoulli click feedback in a bandit setting.
method Variance-aware confidence sets derived from Bernstein and Chernoff bounds for optimal algorithms.
result Optimal algorithms for the case of small mean rewards, improving on previous suboptimal results.
Seq2Slate models for ranking by predicting appealing item slates.
problem Ranking items in a slate to present a user appealing set of items.
method Sequence-to-sequence model that predicts the next best item to place on the slate.
result The model captures complex dependencies between items and learns from weak supervision.
Predicting conversion rates (CVRs) in display advertising (e.g., predicting the proportion of users who purchase an item (i.e., a conversion) after its corresponding ad is clicked) is important when measuring the effects of ads shown to users and to understanding the interests of the users. There is generally a time de…
App enhances midwives' skills in low-income countries.
problem Low-income countries have high maternal and child mortality rates.
method Deep learning models predict midwives' interest in learning materials.
result Deep learning models accurately predict midwives' interest in learning materials.
ShadowSync separates background synchronization for scalable distributed training.
problem Reducing synchronization overhead in distributed training for high scalability.
method Separates synchronization from training and runs it in the background.
result Achieves both high throughput and excellent model quality at scale.
NuClick uses clicks inside nuclei to improve nuclear segmentation.
problem Lack of efficient tools for nuclear segmentation due to labor-intensive annotation.
method Convolutional neural network framework that uses single point clicks for nuclei segmentation.
result NuClick generates superior segmentation results and facilitates more annotations.
Paper improves recommendation systems by optimizing sequence of items for clicks.
problem Improving recommendation systems robustness against bots and clicks.
method Minimizing pairwise ranking loss over sequences of items, with thresholds to prevent bot influence.
result The proposed algorithms converge and outperform existing methods in various ranking measures.
Estimating post-click conversion rate (CVR) accurately is crucial for ranking systems in industrial applications such as recommendation and advertising. Conventional CVR modeling applies popular deep learning methods and achieves state-of-the-art performance. However it encounters several task-specific problems in prac…
Proposes DenoiseBid to correct uncertain CTR and CVR estimates for autobidding.
problem Uncertainty in CTR and CVR estimates affects autobidding algorithm performance.
method Bayesian approach to correct noisy estimates with recovered distributions.
result Proposed DenoiseBid method improves efficiency of autobidding in auctions.