Click-through rate (CTR) prediction is a critical task in online advertising systems. Most existing methods mainly model the feature-CTR relationship and suffer from the data sparsity issue. In this paper, we propose DeepMCP, which models other types of relationships in order to learn more informative and statistically…
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48 results for “CTR prediction”
Regularized Adversarial Sampling and Deep Time-aware Attention for Click-Through Rate Predictioncs.LG
Improving the performance of click-through rate (CTR) prediction remains one of the core tasks in online advertising systems. With the rise of deep learning, CTR prediction models with deep networks remarkably enhance model capacities. In deep CTR models, exploiting users' historical data is essential for learning user…
Improved CTR prediction with XDBoost neural network.
problem Predicting CTR with limited data and complex user behavior.
method Iterative three-stage neural network model XDBoost.
result XDBoost outperforms existing SOTA models for CTR prediction.
Paper proposes FINN for better CTR prediction by modeling feature interactions.
problem Improving CTR prediction in advertising and recommendation systems.
method Proposes Feature Interaction based Neural Network (FINN) to model feature interactions.
result FINN outperforms other deep models in CTR prediction tasks.
DeepLight: Deep Lightweight Feature Interactions for Accelerating CTR Predictions in Ad Servingcs.LG
DeepLight accelerates CTR predictions in ad serving by 46X.
problem Significantly increased serving delay and high memory usage for ad serving.
method Explicitly searching feature interactions, pruning layers, promoting sparsity.
result Accelerates model inference by 46X on Criteo dataset.
Click-through rate (CTR) prediction is a critical task in online advertising systems. A large body of research considers each ad independently, but ignores its relationship to other ads that may impact the CTR. In this paper, we investigate various types of auxiliary ads for improving the CTR prediction of the target a…
Click-through rate (CTR) prediction is a critical task in online display advertising. The data involved in CTR prediction are typically multi-field categorical data, i.e., every feature is categorical and belongs to one and only one field. One of the interesting characteristics of such data is that features from one fi…
Click through rate (CTR) prediction is very important for Native advertisement but also hard as there is no direct query intent. In this paper we propose a large-scale event embedding scheme to encode the each user browsing event by training a Siamese network with weak supervision on the users' consecutive events. The …
JD.com uses a new CNN model to improve ad click prediction.
problem Improving CTR prediction for ads with visual content.
method Proposes Category-specific CNN (CSCNN) to incorporate category knowledge early in the feature extraction process.
result CSCNN outperforms existing methods in CTR prediction.
Click-through rate~(CTR) prediction, whose goal is to estimate the probability of the user clicks, has become one of the core tasks in advertising systems. For CTR prediction model, it is necessary to capture the latent user interest behind the user behavior data. Besides, considering the changing of the external envir…
Warm Up Cold-start Advertisements: Improving CTR Predictions via Learning to Learn ID Embeddingscs.LG
Click-through rate (CTR) prediction has been one of the most central problems in computational advertising. Lately, embedding techniques that produce low-dimensional representations of ad IDs drastically improve CTR prediction accuracies. However, such learning techniques are data demanding and work poorly on new ads w…
Proposes DenoiseBid to correct uncertain CTR and CVR estimates for autobidding.
problem Uncertainty in CTR and CVR estimates affects autobidding algorithm performance.
method Bayesian approach to correct noisy estimates with recovered distributions.
result Proposed DenoiseBid method improves efficiency of autobidding in auctions.
Proposes FEFM and DeepFEFM for CTR prediction, outperforming state-of-the-art models.
problem Click-through rate prediction in online applications.
method Field-Embedded Factorization Machine (FEFM) and its deep counterpart DeepFEFM, combining feature embeddings and deep neural networks.
result FEFM and DeepFEFM outperform existing models in CTR prediction tasks.
CAN approximates explicit feature interactions for CTR prediction.
problem Learning explicit feature interactions from sparse features.
method Co-Action Network approximates explicit pairwise feature interactions without introducing too many additional parameters.
result CAN outperforms state-of-the-art CTR models and the cartesian product method.
Proposes a novel network for CTR prediction by learning modality-specific and modality-invariant representations.
problem Learning good representation of items from multimodal features in E-commerce is challenging due to redundant information across modalities.
method Introduces a Multimodal Adversarial Representation Network (MARN) that calculates modality-specific weights and learns modality-invariant representations.
result Consistently achieves remarkable improvements over state-of-the-art methods in CTR prediction.
Click-through rate (CTR) prediction is an essential task in industrial applications such as video recommendation. Recently, deep learning models have been proposed to learn the representation of users' overall interests, while ignoring the fact that interests may dynamically change over time. We argue that it is necess…
This paper tackles overfitting in CTR models by introducing Multi-Epoch learning with Data Augmentation.
problem Overfitting of the embedding layer in CTR models during multi-epoch training.
method Introduces Multi-Epoch learning with Data Augmentation (MEDA) framework to reduce overfitting and enhance performance.
result MEDA minimizes overfitting and achieves data augmentation through varied embedding spaces, improving performance without overfitting.
AutoFIS automatically selects important feature interactions for CTR prediction models.
problem Manual feature interaction design is inefficient and prone to noise.
method Two-stage algorithm: search stage relaxes feature interactions to continuous parameters, re-train stage refines model performance.
result AutoFIS significantly improves CTR and CVR of FM-based models.
Method detects interactions for better CTR prediction.
problem Predicting click-through rate with high-dimensional categorical features and time-varying interactions.
method Online Random Intersection Chains (ORIC) for detecting informative interactions.
result ORIC detects high-interpretability interactions that improve CTR prediction.
KFAtt improves CTR prediction by modeling user behavior with Kalman filtering attention.
problem Improving CTR prediction in personalized e-commerce search engines.
method KFAtt combines Kalman filtering with attention mechanisms to model user behavior.
result KFAtt outperforms existing methods in CTR prediction, achieving better performance in both offline and online settings.
Recently, click-through rate (CTR) prediction models have evolved from shallow methods to deep neural networks. Most deep CTR models follow an Embedding\&MLP paradigm, that is, first mapping discrete id features, e.g. user visited items, into low dimensional vectors with an embedding module, then learn a multi-layer pe…
Click-through rate (CTR) is a key signal of relevance for search engine results, both organic and sponsored. CTR of a result has two core components: (a) the probability of examination of a result by a user, and (b) the perceived relevance of the result given that it has been examined by the user. There has been consid…
AdaEnsemble learns adaptive feature interactions for CTR prediction.
problem Learning feature interactions for CTR prediction in recommender systems and Ads ranking.
method AdaEnsemble is a Sparsely-Gated Mixture-of-Experts (SparseMoE) architecture that dynamically selects feature interaction depth.
result AdaEnsemble achieves better prediction accuracy and inference efficiency compared to state-of-the-art models.
CTR prediction in real-world business is a difficult machine learning problem with large scale nonlinear sparse data. In this paper, we introduce an industrial strength solution with model named Large Scale Piece-wise Linear Model (LS-PLM). We formulate the learning problem with and regularizers, leadin…
Learning sophisticated feature interactions behind user behaviors is critical in maximizing CTR for recommender systems. Despite great progress, existing methods have a strong bias towards low- or high-order interactions, or rely on expertise feature engineering. In this paper, we show that it is possible to derive an …
Although deep learning techniques have been successfully applied to many tasks, interpreting deep neural network models is still a big challenge to us. Recently, many works have been done on visualizing and analyzing the mechanism of deep neural networks in the areas of image processing and natural language processing.…
This paper investigates the impact of normalization on deep neural networks for click-through rate prediction.
problem The effect of normalization on deep neural network models for CTR estimation.
method Systematic study of various normalization approaches applied to feature embedding and MLP part of DNN models.
result Correct normalization significantly enhances model performance, as demonstrated by extensive experiments on real-world datasets.
Learning representations for feature interactions to model user behaviors is critical for recommendation system and click-trough rate (CTR) predictions. Recent advances in this area are empowered by deep learning methods which could learn sophisticated feature interactions and achieve the state-of-the-art result in an …
One of the challenges in display advertising is that the distribution of features and click through rate (CTR) can exhibit large shifts over time due to seasonality, changes to ad campaigns and other factors. The predominant strategy to keep up with these shifts is to train predictive models continuously, on fresh data…
Proposes a method to recover sparse tensors with covariate info.
problem Sparse tensor with high missing entries and many zeros.
method Covariate-assisted Sparse Tensor Completion (COSTCO) using latent components.
result 23% accuracy improvement over baseline in advertisement dataset.
In digital advertising, Click-Through Rate (CTR) and Conversion Rate (CVR) are very important metrics for evaluating ad performance. As a result, ad event prediction systems are vital and widely used for sponsored search and display advertising as well as Real-Time Bidding (RTB). In this work, we introduce an enhanced …
Paper addresses selection bias in online advertising auctions.
problem Selection bias affects auction truthfulness and advertiser profits.
method Theoretical analysis combined with multi-task learning.
result Selection bias can be significantly reduced using multi-task learning.
xDeepInt learns both vector-wise and bit-wise feature interactions.
problem Learning feature interactions for CTR prediction and recommendation.
method Polynomial Interaction Network (PIN) architecture with subspace-crossing mechanism.
result xDeepInt outperforms state-of-the-art models in CTR prediction and recommendation.
DHEN improves CVR prediction for ads with multitask learning and auxiliary loss.
problem Predicting conversion rates in ad-recommendation systems.
method DHEN integrates multiple feature-crossing modules and uses a multitask learning framework, ablation studies, and self-supervised auxiliary loss.
result DHEN achieves state-of-the-art performance in CVR prediction.
Advertising and feed ranking are essential to many Internet companies such as Facebook and Sina Weibo. Among many real-world advertising and feed ranking systems, click through rate (CTR) prediction plays a central role. There are many proposed models in this field such as logistic regression, tree based models, factor…
Feature engineering has been the key to the success of many prediction models. However, the process is non-trivial and often requires manual feature engineering or exhaustive searching. DNNs are able to automatically learn feature interactions; however, they generate all the interactions implicitly, and are not necessa…
AutoRec automates deep recommendation models using AutoML.
problem Adapting to changing data and tasks in recommender systems.
method AutoML platform for model search and hyperparameter tuning.
result Identifies models similar to the best model without prior knowledge.
Predicting keywords performance, such as number of impressions, click-through rate (CTR), conversion rate (CVR), revenue per click (RPC), and cost per click (CPC), is critical for sponsored search in the online advertising industry. An interesting phenomenon is that, despite the size of the overall data, the data are v…
Improved product recommendations using deep learning.
problem Sparse customer purchasing data for personalized recommendations.
method Deep Collaborative Filtering (NCF) with latent variables and Bayesian Optimization.
result NCF achieved highest NDCG performance on proprietary dataset.
Technological change and innovation are vitally important, especially for high-tech companies. However, factors influencing their future research and development (R&D) trends are both complicated and various, leading it a quite difficult task to make technology tracing for high-tech companies. To this end, in this pape…
User response prediction is a crucial component for personalized information retrieval and filtering scenarios, such as recommender system and web search. The data in user response prediction is mostly in a multi-field categorical format and transformed into sparse representations via one-hot encoding. Due to the spars…
The current work characterizes the users of a VoD streaming space through user-personas based on a tenure timeline and temporal behavioral features in the absence of explicit user profiles. A combination of tenure timeline and temporal characteristics caters to business needs of understanding the evolution and phases o…
Collaborative filtering (CF) is a successful approach commonly used by many recommender systems. Conventional CF-based methods use the ratings given to items by users as the sole source of information for learning to make recommendation. However, the ratings are often very sparse in many applications, causing CF-based …
Models applied on real time response task, like click-through rate (CTR) prediction model, require high accuracy and rigorous response time. Therefore, top-performing deep models of high depth and complexity are not well suited for these applications with the limitations on the inference time. In order to further impro…
TPG-DNN predicts user intent using GRU loss and multi-task learning.
problem Improving user experience and shopping efficiency in e-commerce.
method Adaptive GRU loss function with multi-task learning.
result TPG-DNN outperforms existing CTR models on Taobao datasets.
Tensor factorization is a powerful tool to analyse multi-way data. Compared with traditional multi-linear methods, nonlinear tensor factorization models are capable of capturing more complex relationships in the data. However, they are computationally expensive and may suffer severe learning bias in case of extreme dat…
With the rapid development of online advertising and recommendation systems, click-through rate prediction is expected to play an increasingly important role.Recently many DNN-based models which follow a similar Embedding&MLP paradigm have been proposed, and have achieved good result in image/voice and nlp fields. In t…
Recommender system, as an essential part of modern e-commerce, consists of two fundamental modules, namely Click-Through Rate (CTR) and Conversion Rate (CVR) prediction. While CVR has a direct impact on the purchasing volume, its prediction is well-known challenging due to the Sample Selection Bias (SSB) and Data Spars…