Perceptual ad-blocking is a novel approach that detects online advertisements based on their visual content. Compared to traditional filter lists, the use of perceptual signals is believed to be less prone to an arms race with web publishers and ad networks. We demonstrate that this may not be the case. We describe att…
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On most sponsored search platforms, advertisers bid on some keywords for their advertisements (ads). Given a search request, ad retrieval module rewrites the query into bidding keywords, and uses these keywords as keys to select Top N ads through inverted indexes. In this way, an ad will not be retrieved even if querie…
In markets for online advertising, some advertisers pay only when users respond to ads. So publishers estimate ad response rates and multiply by advertiser bids to estimate expected revenue for showing ads. Since these estimates may be inaccurate, the publisher risks not selecting the ad for each ad call that would max…
In the cost per click (CPC) pricing model, an advertiser pays an ad network only when a user clicks on an ad; in turn, the ad network gives a share of that revenue to the publisher where the ad was impressed. Still, advertisers may be unsatisfied with ad networks charging them for "valueless" clicks, or so-called accid…
Online audio advertising is a particular form of advertising used abundantly in online music streaming services. In these platforms, which tend to host tens of thousands of unique audio advertisements (ads), providing high quality ads ensures a better user experience and results in longer user engagement. Therefore, th…
E-commerce sponsored search contributes an important part of revenue for the e-commerce company. In consideration of effectiveness and efficiency, a large-scale sponsored search system commonly adopts a multi-stage architecture. We name these stages as ad retrieval, ad pre-ranking and ad ranking. Ad retrieval and ad pr…
In online display advertising, selecting the most effective ad creative (ad image) for each impression is a crucial task for DSPs (Demand-Side Platforms) to fulfill their goals (click-through rate, number of conversions, revenue, and brand improvement). As widely recognized in the marketing literature, the effect of ad…
Sharp Minkowski inequality found for AdS-Melvin spacetime surfaces.
Click-through rate (CTR) prediction is a critical task in online advertising systems. A large body of research considers each ad independently, but ignores its relationship to other ads that may impact the CTR. In this paper, we investigate various types of auxiliary ads for improving the CTR prediction of the target a…
A framework combines unsupervised and semi-supervised AD using synthetic anomalies.
The spacetime is well known to arise as the 'near horizon' geometry of the extremal Reissner-Nordstrom solution, and for that reason it has been studied in connection with the AdS/CFT correspondence. Here we consider asymptotically spacetimes that obey the null energy condition (or…
Landmark AD improves AD's efficiency without sacrificing performance.
New examples of Lie algebras with ad-invariant metrics found.
This study proves energy bounds in specific AdS spacetimes.
In this paper we present Percival, a browser-embedded, lightweight, deep learning-powered ad blocker. Percival embeds itself within the browser's image rendering pipeline, which makes it possible to intercept every image obtained during page execution and to perform blocking based on applying machine learning for image…
We formulate the variational problem for AdS gravity with Dirichlet boundary conditions and demonstrate that the covariant counterterms are necessary to make the variational problem well-posed. The holographic charges associated with asymptotic symmetries are then rederived via Noether's theorem and `covariant phase sp…
Study on uniqueness of ad-invariant metrics in Lie algebras.
Study identifies five AD subtypes using graph diffusion and similarity learning.
We study hyperideal polyhedra in the 3-dimensional anti-de Sitter space , which are defined as the intersection of the projective model of with a convex polyhedron in whose vertices are all outside of and whose edges all meet . We show that hyperideal polyhedra in are unique…
Optimizes bidding strategies for LinkedIn ads across multiple platforms.
Little is known about how different types of advertising affect brand attitudes. We investigate the relationships between three brand attitude variables (perceived quality, perceived value and recent satisfaction) and three types of advertising (national traditional, local traditional and digital). The data represent t…
Geometries and dual field theories linked by AdS/CFT.
Paper proposes bypassing implicit assumption in GM-based AD methods.
Crooked planes are piecewise linear surfaces that were introduced by Drumm in the early 1990s to construct fundamental domains for properly discontinuous actions of free groups on Minkowski 3-space. In a previous paper, we introduced analogues of these surfaces, called AdS crooked planes, in the 3-dimensional anti-de S…
The study constructs AdS manifolds from Gromov-Thurston manifolds.
The stability of physical systems depends on the existence of a state of least energy. In gravity, this is guaranteed by the positive energy theorem. For topological reasons this fails for nonsupersymmetric Kaluza-Klein compactifications, which can decay to arbitrarily negative energy. For related reasons, this also fa…
In digital advertising, Click-Through Rate (CTR) and Conversion Rate (CVR) are very important metrics for evaluating ad performance. As a result, ad event prediction systems are vital and widely used for sponsored search and display advertising as well as Real-Time Bidding (RTB). In this work, we introduce an enhanced …
Alzheimer's disease (AD) is the most common neurodegenerative disease in older people. Despite considerable efforts to find a cure for AD, there is a 99.6% failure rate of clinical trials for AD drugs, likely because AD patients cannot easily be identified at early stages. This project investigated machine learning app…
Proposes a statistical test for VAE-based anomaly detection reliability.
Zero-shot anomaly detection method using batch normalization.
We study the causality relation in the 3-dimensional anti-de Sitter space AdS and its conformal boundary Ein. To any closed achronal subset in we associate the invisible domain from in AdS. We show that if is a torsion-free discrete group of isometries of AdS preserving and is non-elem…
The diagnosis of Alzheimer's disease (AD) in routine clinical practice is most commonly based on subjective clinical interpretations. Quantitative electroencephalography (QEEG) measures have been shown to reflect neurodegenerative processes in AD and might qualify as affordable and thereby widely available markers to f…
Study on numerical reliability of AD for MaxPool in neural nets.
New AD methods improve likelihood estimation for partially observed systems.
AD-HOC simplifies high-order derivative calculations in C++.
Deep AD on images outperforms traditional methods.
Click-through rate (CTR) prediction has been one of the most central problems in computational advertising. Lately, embedding techniques that produce low-dimensional representations of ad IDs drastically improve CTR prediction accuracies. However, such learning techniques are data demanding and work poorly on new ads w…
Storchastic improves stochastic AD for complex models in RL and VI.
Study evaluates AD methods for fraud detection in online credit card payments.
In this paper, we prove the existence of maximal slices in anti-de Sitter spaces (ADS spaces) with small boundary data at spatial infinity. The main arguments is implicit function theorem. We also get a necessary and sufficient condition for boundary behavior of totally geodesic slice in ADS space. Moreover, we show th…
The article proves properties of Seifert links and their cyclic branched covers.
The uniqueness of the AdS spactime in proved for dimension n\leq 7 or any dimension under the spin assumption.
Organic updates (from a member's network) and sponsored updates (or ads, from advertisers) together form the newsfeed on LinkedIn. The newsfeed, the default homepage for members, attracts them to engage, brings them value and helps LinkedIn grow. Engagement and Revenue on feed are two critical, yet often conflicting ob…
We study global aspects of complete, non-singular asymptotically locally AdS spacetimes solving the vacuum Einstein equations whose conformal infinity is an arbitrary globally stationary spacetime. It is proved that any such solution which is asymptotically stationary to the past and future is itself globally stationar…
In this paper we investigate the relationships between closed AdS 3-manifolds and Higgs bundles. We have a new way to construct AdS structures that allows us to see many of their properties explicitly, for example we can recover the very recent formula by Tholozan for the volumes. We also find applications to the theor…
A new method for precise user targeting in advertising using hyperbolic manifold learning.
This paper uses natural language processing to create the first machine-coded democracy index, which I call Automated Democracy Scores (ADS). The ADS are based on 42 million news articles from 6,043 different sources and cover all independent countries in the 1993-2012 period. Unlike the democracy indices we have today…
This paper contains a classification of smooth Kaluza--Klein reductions (by one-parameter subgroups) of the maximally supersymmetric anti de Sitter backgrounds of supergravity theories. We present a classification of one-parameter subgroups of isometries of anti de Sitter spaces, discuss the causal properties of their …